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RIA / WealthRegistered adviserindependent wealth managerSEC registeredRAUM 100m 1b

SHAKESPEARE WEALTH MANAGEMENT, LLC

CRD 111950

PEWAUKEE, WI

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:bcbe7a3a-32f8-9276-b2fc-921ef4ffb4b4

Data as of Jul 1, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 6:34 AM UTC and rebuilt at most every 15 minutes.

Relationships: 13
Dated events: 3
On other graphs: 0
Observed: Mar 14, 2012 to Jul 1, 2026
38 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: independent wealth managerderivedprivate_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0
Regulatory AUM: $642MItem 5.F on the latest filing (2026-07-01); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $642M
Private client RAUM: $639MderivedItem 5.D individuals plus high net worth individuals
Private client share: 100%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 6
RAUM per advisor: $107Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Employees: 9
Advisory employees: 6
Offices: 0Schedule D 1.F, beyond the principal office
Accounts: 1,871
Individual clients: 128
High net worth clients: 184
Custody, client assets: $278M
SEC number: 801-92171
CRD: 111950
Filings on the tape: 38
First filed: Mar 14, 2012
Latest filed: Jul 1, 2026
Organised: Limited Liability Company, WI

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
KEVIN MICHAEL REARDON	Certified Financial Planner	PEWAUKEE, WI	27	34	n/a	no
ANDREA MARGARET-SWANSBY BULEN	Certified Financial Planner	PEWAUKEE, WI	13	22	1	no
Ryan Robert Rink	Certified Financial Planner\|Chartered Financial Consultant	PEWAUKEE, WI	6	10	n/a	no
BRIAN JOHN ELLENBECKER	Certified Financial Planner	PEWAUKEE, WI	6	26	3	no
NICHOLAS ANDREW ZIAREK	Certified Financial Planner\|Chartered Financial Analyst	PEWAUKEE, WI	1	21	2	no
ISAAC SULLIVAN CHARPENTIER	n/a	PEWAUKEE, WI	1	11	n/a	no

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
REARDON, KEVIN, MICHAEL	Owner	E	yes	10/2020	Mar 14, 2012	Sep 4, 2024
REARDON, KEVIN, MICHAEL	FOUNDER & CHIEF EXECUTIVE OFFICER	Na	yes	01/1999	Mar 14, 2012	Sep 4, 2024
SHAKESPEARE HOLDINGS, INC.	Owner	E	yes	11/2020	Sep 4, 2024	Sep 4, 2024
BULEN, ANDREA, MARGARET-SWANSBY	President	B	no	01/2024	Apr 20, 2021	Sep 4, 2024
HINTZ, BRITTANY	CHIEF COMPLIANCE OFFICER	Na	no	01/2024	Apr 11, 2022	Sep 4, 2024
ZIAREK, NICHOLAS, ANDREW	PARTNER & FINANCIAL ADVISER	Na	no	01/2018	Apr 11, 2022	Sep 4, 2024

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line; showing 12 of 14

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2025	Apr 23, 2026	$642M	$642M	9	6	0	n/a	n/a
2024	Mar 13, 2025	$512M	$512M	9	4	0	n/a	n/a
2023	Mar 18, 2024	$440M	$440M	8	5	0	n/a	n/a
2022	Mar 2, 2023	$365M	$365M	7	5	0	n/a	n/a
2021	Mar 22, 2022	$388M	$388M	8	5	0	n/a	n/a
2020	Mar 17, 2021	$302M	$302M	7	5	0	n/a	n/a
2019	Mar 20, 2020	$274M	$274M	5	3	0	n/a	n/a
2018	Mar 4, 2019	$190M	$190M	3	1	0	n/a	n/a
2017	Mar 27, 2018	$184M	$184M	5	3	0	n/a	n/a
2016	Mar 28, 2017	$144M	$144M	4	2	n/a	n/a	n/a
2015	Feb 11, 2016	$125M	$125M	5	3	n/a	n/a	n/a
2011	Mar 14, 2012	$49.9M	$49.9M	n/a	n/a	n/a	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
0	0	0	0.0%	0	0	0	1	0

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$642M	$512M	25.3%	$365M	20.7%	9	9	0	0

Relationships

Registered with (7)

← ISAAC SULLIVAN CHARPENTIERAdvisorregistration: current employment
Sep 8, 2025 to presentfactForm ADV
← NICHOLAS ANDREW ZIAREKAdvisorregistration: current employment
Jan 9, 2025 to presentfactForm ADV
← BRIAN JOHN ELLENBECKERAdvisorregistration: current employment
Feb 10, 2020 to presentfactForm ADV
← Ryan Robert RinkAdvisorregistration: current employment
Nov 7, 2019 to presentfactForm ADV
← ANDREA MARGARET-SWANSBY BULENAdvisorregistration: current employment
Jul 4, 2013 to presentfactForm ADV
← KEVIN MICHAEL REARDONAdvisorregistration: current employment
Nov 30, 1998 to presentfactForm ADV
← MARK ALAN ZIETYAdvisorregistration: previous registration
Nov 24, 2009 to Feb 18, 2019factForm ADV

Controls (2)

← REARDON, KEVIN, MICHAELOwnerOWNER, ownership code E, individual
Mar 14, 2012 to Sep 4, 2024factForm ADV
← SHAKESPEARE HOLDINGS, INC.OwnerOWNER, ownership code E, domestic entity
Sep 4, 2024 to Sep 4, 2024factForm ADV

Owns (3)

← ZIAREK, NICHOLAS, ANDREWOwnerPARTNER & FINANCIAL ADVISER, ownership code NA, individual
Apr 11, 2022 to Sep 4, 2024factForm ADV
← BULEN, ANDREA, MARGARET-SWANSBYOwnerPRESIDENT, ownership code B, individual
Apr 20, 2021 to Sep 4, 2024factForm ADV
← HINTZ, BRITTANYOwnerCHIEF COMPLIANCE OFFICER, ownership code NA, individual
Apr 11, 2022 to Sep 4, 2024factForm ADV

Dated events

Occurred
Mar 9, 2026
Regulatory AUM changed
Shakespeare Wealth Management, Llc reported RAUM $641.9M, up 25% from $512.5M (2026-01-05 to 2026-03-09)
Form ADVobserved 4 days ago
$129M
Occurred
Jan 3, 2022
Succession filed (Item 4)
Shakespeare Wealth Management, Inc. reported succeeding to the business of Another Adviser (Form ADV Item 4)
Form ADVobserved 4 days ago
Occurred
Apr 7, 2015
First Form ADV filing
Shakespeare Wealth Management, Inc. filed its initial SEC registration (Form ADV)
Form ADVobserved 4 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:bcbe7a3a-32f8-9276-b2fc-921ef4ffb4b4
First observed: Mar 14, 2012
Last observed: Jul 1, 2026 2 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

SHAKESPEARE WEALTH MANAGEMENT, LLC

CRD 111950

PEWAUKEE, WI

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:bcbe7a3a-32f8-9276-b2fc-921ef4ffb4b4

Data as of Jul 1, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 6:34 AM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

KEVIN MICHAEL REARDON

Certified Financial Planner

PEWAUKEE, WI

n/a

ANDREA MARGARET-SWANSBY BULEN

Certified Financial Planner

PEWAUKEE, WI

Ryan Robert Rink

Certified Financial Planner|Chartered Financial Consultant

PEWAUKEE, WI

n/a

BRIAN JOHN ELLENBECKER

Certified Financial Planner

PEWAUKEE, WI

NICHOLAS ANDREW ZIAREK

Certified Financial Planner|Chartered Financial Analyst

PEWAUKEE, WI

ISAAC SULLIVAN CHARPENTIER

n/a

PEWAUKEE, WI

n/a

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

REARDON, KEVIN, MICHAEL

Owner

yes

10/2020

Mar 14, 2012

Sep 4, 2024

REARDON, KEVIN, MICHAEL

FOUNDER & CHIEF EXECUTIVE OFFICER

yes

01/1999

Mar 14, 2012

Sep 4, 2024

SHAKESPEARE HOLDINGS, INC.

Owner

yes

11/2020

Sep 4, 2024

BULEN, ANDREA, MARGARET-SWANSBY

President

01/2024

Apr 20, 2021

Sep 4, 2024

HINTZ, BRITTANY

CHIEF COMPLIANCE OFFICER

01/2024

Apr 11, 2022

Sep 4, 2024

ZIAREK, NICHOLAS, ANDREW

PARTNER & FINANCIAL ADVISER

01/2018

Apr 11, 2022

Sep 4, 2024

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2025

Apr 23, 2026

$642M

n/a

2024

Mar 13, 2025

$512M

n/a

2023

Mar 18, 2024

$440M

n/a

2022

Mar 2, 2023

$365M

n/a

2021

Mar 22, 2022

$388M

n/a

2020

Mar 17, 2021

$302M

n/a

2019

Mar 20, 2020

$274M

n/a

2018

Mar 4, 2019

$190M

n/a

2017

Mar 27, 2018

$184M

n/a

2016

Mar 28, 2017

$144M

n/a

2015

Feb 11, 2016

$125M

n/a

2011

Mar 14, 2012

$49.9M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

0.0%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2025

$642M

$512M

25.3%

$365M

20.7%