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RIA / WealthAdvisor13 years in industry

Alexandra M Mickelson

Advisor at LUNEA WEALTH MANAGEMENT

CEDAR RAPIDS, IA

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Search this name across graphsid dfx:ria:bd316f51-6792-a921-e841-268f12ff18ac

Data as of Sep 14, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 12:07 PM UTC and rebuilt at most every 15 minutes.

Relationships: 6
Dated events: 4
On other graphs: 0
Observed: May 28, 2019 to Sep 14, 2026

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Current firm: LUNEA WEALTH MANAGEMENT
Current firm class: state registeredderived
Book size: not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none
Industry start: Aug 1, 2013earliest registration or exam on IAPD
Years in industry: 13derivedfrom the industry start date
Years at current firm: 1derivedfrom the current registration's begin date
Prior firms: 5
Current registrations: 1
Registered states: 1
Exams: S66|S63
First exam: Aug 10, 2018
First registration: May 28, 2019
Dual registered: no
Other names: Alexandra Marie Mickelson|Alexandra Marie Gonzalez|Alexandra Gonzalez|Alexandra Gonzalez
IAPD individual key: 6857146

Registration history

registration spans on IAPD; the basis says whether the span is a current registration or a prior employment record

Firm	Class	Began	Ended	Current	Branch	Basis
LUNEA WEALTH MANAGEMENT	State registered	May 29, 2025	n/a	yes	CEDAR RAPIDS, IA	Current employment
TRANSAMERICA FINANCIAL ADVISORS, LLC	Bd affiliated wealth	Mar 12, 2025	May 1, 2025	no	Centennial, CO	Previous registration
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED	Wirehouse	Sep 6, 2023	Jul 2, 2024	no	CEDAR RAPIDS, IA	Previous registration
RED CEDAR	State registered	Apr 4, 2023	Aug 15, 2023	no	CEDAR RAPIDS, IA	Previous registration
SCHWAB WEALTH ADVISORY, INC.	No RAUM reported	May 28, 2019	Jul 14, 2020	no	Lone Tree, CO	Previous registration
CHARLES SCHWAB & CO., INC.	National bd RIA	May 28, 2019	Jan 24, 2023	no	Lone Tree, CO	Previous registration

Moves

a move is two registration dates; a bulk corporate re-registration is typed BULK_TRANSFER and is not a move

From	To	Left	Joined	Gap, days	Kind	Move type
TRANSAMERICA FINANCIAL ADVISORS, LLC	LUNEA WEALTH MANAGEMENT	May 1, 2025	May 29, 2025	28	Firm change	Ibd to state RIA
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED	TRANSAMERICA FINANCIAL ADVISORS, LLC	Jul 2, 2024	Mar 12, 2025	253	Firm change	Wirehouse to ibd
RED CEDAR	MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED	Aug 15, 2023	Sep 6, 2023	22	Firm change	Other
CHARLES SCHWAB & CO., INC.	RED CEDAR	Jan 24, 2023	Apr 4, 2023	70	Firm change	Ibd to state RIA
SCHWAB WEALTH ADVISORY, INC.	CHARLES SCHWAB & CO., INC.	Jul 14, 2020	May 28, 2019	-413	Channel change	Other

Relationships

Registered with (6)

→ LUNEA WEALTH MANAGEMENTRegistered adviserregistration: current employment
May 29, 2025 to presentfactForm ADV
→ TRANSAMERICA FINANCIAL ADVISORS, LLCRegistered adviserregistration: previous registration
Mar 12, 2025 to May 1, 2025factForm ADV
→ MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATEDRegistered adviserregistration: previous registration
Sep 6, 2023 to Jul 2, 2024factForm ADV
→ RED CEDARRegistered adviserregistration: previous registration
Apr 4, 2023 to Aug 15, 2023factForm ADV
→ CHARLES SCHWAB & CO., INC.Registered adviserregistration: previous registration
May 28, 2019 to Jan 24, 2023factForm ADV
→ SCHWAB WEALTH ADVISORY, INC.Registered adviserregistration: previous registration
May 28, 2019 to Jul 14, 2020factForm ADV

Dated events

Occurred
May 1, 2025
Advisor changed firm
Alexandra M Mickelson left Transamerica Financial Advisors, Llc for Lunea Wealth Management (registered 2025-05-29)
Form ADVobserved 6 days ago
Occurred
Jul 2, 2024
Advisor changed firm
Alexandra M Mickelson left Merrill Lynch, Pierce, Fenner & Smith Incorporated for Transamerica Financial Advisors, Llc (registered 2025-03-12)
Form ADVobserved 6 days ago
Occurred
Aug 15, 2023
Advisor changed firm
Alexandra M Mickelson left Red Cedar for Merrill Lynch, Pierce, Fenner & Smith Incorporated (registered 2023-09-06)
Form ADVobserved 6 days ago
Occurred
Jan 24, 2023
Advisor changed firm
Alexandra M Mickelson left Charles Schwab & Co., Inc. for Red Cedar (registered 2023-04-04)
Form ADVobserved 6 days ago