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RIA / WealthRegistered adviserindependent wealth managerSEC registeredRAUM 100m 1b

STERLING WEALTH MANAGEMENT, INC.

CRD 131304

CHAMPAIGN, IL

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:bfcaba85-4900-ec0f-a9fa-375f6a06f7ef

Data as of Mar 26, 2026 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 5:25 AM UTC and rebuilt at most every 15 minutes.

Relationships: 12
Dated events: 3
On other graphs: 0
Observed: Mar 28, 2012 to Mar 26, 2026
22 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: independent wealth managerderivedprivate_client_share=0.9 fund_share=0.0 institutional_share=0.07 related_bd=false related_bank=false bd_reps=0.0
Regulatory AUM: $495MItem 5.F on the latest filing (2026-03-26); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $495M
Private client RAUM: $444MderivedItem 5.D individuals plus high net worth individuals
Private client share: 90%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 7
RAUM per advisor: $70.7Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Employees: 7
Advisory employees: 7
Offices: 0Schedule D 1.F, beyond the principal office
Accounts: 737
Individual clients: 103
High net worth clients: 131
Custody, client assets: $3.0M
SEC number: 801-112948
CRD: 131304
Filings on the tape: 22
First filed: Mar 28, 2012
Latest filed: Mar 26, 2026
Organised: Corporation, IL

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
SHARON CHRISTINE ALLEN	Certified Financial Planner	CHAMPAIGN, IL	22	22	n/a	no
RAYMON MICHAEL BROWN	Certified Financial Planner	CHAMPAIGN, IL	14	35	3	no
Seth Stephen Elam	Certified Financial Planner	CHAMPAIGN, IL	6	10	n/a	no
DALY CHRISTA ANDERSSON	Certified Financial Planner\|Chartered Financial Analyst	CHAMPAIGN, IL	2	16	3	no
Pablo Andres Jimenez Zamora	n/a	CHAMPAIGN, IL	1	14	n/a	no
Jenna Suzanne Woods	Certified Financial Planner	CHAMPAIGN, IL	0	11	n/a	no

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
ALLEN, SHARON, CHRISTINE	CHIEF EXECUTIVE OFFICER, CHIEF COMPLIANCE OFFICER	E	yes	07/2004	Mar 28, 2012	Mar 13, 2024
Allen, Martin, P.	CHIEF OPERATING OFFICER, EXECUTIVE VICE PRESIDENT	Na	no	07/2004	Mar 26, 2018	Mar 13, 2024

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2025	Mar 26, 2026	$495M	$495M	7	7	0	n/a	n/a
2024	Mar 26, 2025	$429M	$429M	10	6	0	n/a	n/a
2023	Mar 13, 2024	$361M	$361M	10	6	0	n/a	n/a
2022	Mar 27, 2023	$283M	$283M	10	6	0	n/a	n/a
2021	Mar 31, 2022	$306M	$306M	7	4	0	n/a	n/a
2020	Mar 29, 2021	$217M	$217M	6	3	1	n/a	n/a
2019	Mar 30, 2020	$162M	$162M	5	3	1	n/a	n/a
2018	Mar 25, 2019	$130M	$130M	5	2	1	n/a	n/a
2011	Mar 28, 2012	$39.3M	$26.2M	n/a	n/a	n/a	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
0	1	-1	14.3%	0	1	0	1	2

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$495M	$429M	15.3%	$283M	20.5%	7	10	0	0

Relationships

Registered with (10)

← Jenna Suzanne WoodsAdvisorregistration: current employment
Oct 3, 2025 to presentfactForm ADV
← Pablo Andres Jimenez ZamoraAdvisorregistration: current employment
Mar 3, 2025 to presentfactForm ADV
← DALY CHRISTA ANDERSSONAdvisorregistration: current employment
Nov 7, 2023 to presentfactForm ADV
← Seth Stephen ElamAdvisorregistration: current employment
Apr 9, 2020 to presentfactForm ADV
← THOMAS LEE FREYAdvisorregistration: current employment
Sep 8, 2014 to presentfactForm ADV
← RAYMON MICHAEL BROWNAdvisorregistration: current employment
Jul 20, 2012 to presentfactForm ADV
← SHARON CHRISTINE ALLENAdvisorregistration: current employment
Aug 27, 2004 to presentfactForm ADV
← David Liu SunAdvisorregistration: previous registration
Mar 3, 2025 to Jul 7, 2026factForm ADV
← Joseph Patrick McAllisterAdvisorregistration: previous registration
Sep 15, 2021 to Sep 25, 2024factForm ADV
← EDWARD JOHN ANDERSONAdvisorregistration: previous registration
Oct 1, 2016 to Oct 5, 2021factForm ADV

Controls (1)

← ALLEN, SHARON, CHRISTINEOwnerCHIEF EXECUTIVE OFFICER, CHIEF COMPLIANCE OFFICER, ownership code E, individual
Mar 28, 2012 to Mar 13, 2024factForm ADV

Owns (1)

← Allen, Martin, P.OwnerCHIEF OPERATING OFFICER, EXECUTIVE VICE PRESIDENT, ownership code NA, individual
Mar 26, 2018 to Mar 13, 2024factForm ADV

Dated events

Occurred
Jul 7, 2026
Advisor changed firm
David Liu Sun left Sterling Wealth Management, Inc. for Assetmark, Inc. (registered 2026-07-17)
Form ADVobserved 5 days ago
Occurred
Sep 25, 2024
Advisor changed firm
Joseph Patrick Mcallister left Sterling Wealth Management, Inc. for Oppenheimer & Co. Inc. (registered 2024-10-23)
Form ADVobserved 5 days ago
Occurred
Mar 26, 2018
First Form ADV filing
Sterling Wealth Management, Inc. filed its initial SEC registration (Form ADV)
Form ADVobserved 5 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:bfcaba85-4900-ec0f-a9fa-375f6a06f7ef
First observed: Mar 28, 2012
Last observed: Mar 26, 2026 5 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

STERLING WEALTH MANAGEMENT, INC.

CRD 131304

CHAMPAIGN, IL

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:bfcaba85-4900-ec0f-a9fa-375f6a06f7ef

Data as of Mar 26, 2026 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 5:25 AM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

SHARON CHRISTINE ALLEN

Certified Financial Planner

CHAMPAIGN, IL

n/a

RAYMON MICHAEL BROWN

Certified Financial Planner

CHAMPAIGN, IL

Seth Stephen Elam

Certified Financial Planner

CHAMPAIGN, IL

n/a

DALY CHRISTA ANDERSSON

Certified Financial Planner|Chartered Financial Analyst

CHAMPAIGN, IL

Pablo Andres Jimenez Zamora

n/a

CHAMPAIGN, IL

n/a

Jenna Suzanne Woods

Certified Financial Planner

CHAMPAIGN, IL

n/a

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

ALLEN, SHARON, CHRISTINE

CHIEF EXECUTIVE OFFICER, CHIEF COMPLIANCE OFFICER

yes

07/2004

Mar 28, 2012

Mar 13, 2024

Allen, Martin, P.

CHIEF OPERATING OFFICER, EXECUTIVE VICE PRESIDENT

07/2004

Mar 26, 2018

Mar 13, 2024

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2025

Mar 26, 2026

$495M

n/a

2024

Mar 26, 2025

$429M

n/a

2023

Mar 13, 2024

$361M

n/a

2022

Mar 27, 2023

$283M

n/a

2021

Mar 31, 2022

$306M

n/a

2020

Mar 29, 2021

$217M

n/a

2019

Mar 30, 2020

$162M

n/a

2018

Mar 25, 2019

$130M

n/a

2011

Mar 28, 2012

$39.3M

$26.2M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

-1

14.3%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2025

$495M

$429M

15.3%

$283M

20.5%