DFX Intelligence

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RIA / WealthRegistered adviserformer SEC advisernot on rosterRAUM under $100M

GUARDIAN PLUS INC

CRD 134306

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:c18eece5-4749-73e1-5f2f-4121c542d136

Data as of Mar 16, 2012 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 1:40 AM UTC and rebuilt at most every 15 minutes.

Relationships: 3
Dated events: 0
On other graphs: 0
Observed: Jan 23, 2012 to Mar 16, 2012
3 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: former SEC adviserderivedabsent from the latest SEC roster
Regulatory AUM: $24.2MItem 5.F on the latest filing (2012-03-16); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $21.8M
Private client RAUM: $0derivedItem 5.D individuals plus high net worth individuals
Private client share: 0%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 1
RAUM per advisor: $24.2Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Accounts: 41
SEC number: 801-63951
CRD: 134306
Filings on the tape: 3
First filed: Jan 23, 2012
Latest filed: Mar 16, 2012
Organised: Corporation, Washington

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
WILLIAM HERBERT MCELROY	n/a	MILL CREEK, WA	21	42	3	no

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
MCELROY, WILLIAM, HERBERT	CEO / CHIEF COMPLIANCE OFFICER	E	yes	02/2005	Jan 23, 2012	Mar 16, 2012

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2011	Jan 23, 2012	$24.2M	$21.8M	n/a	n/a	n/a	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
0	0	0	0.0%	0	0	0	0	0

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2011	$24.2M	n/a	n/a	n/a	n/a	n/a	n/a	n/a	n/a

Relationships

Affiliated with (1)

← GUARDIAN PLUS RSRegistered adviserother investment adviser, control, common control
factForm ADV

Controls (1)

← MCELROY, WILLIAM, HERBERTOwnerCEO / CHIEF COMPLIANCE OFFICER, ownership code E, individual
Jan 23, 2012 to presentfactForm ADV

Registered with (1)

← WILLIAM HERBERT MCELROYAdvisorregistration: current employment
Feb 18, 2005 to presentfactForm ADV

Dated events

No dated event names this entity yet.

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:c18eece5-4749-73e1-5f2f-4121c542d136
First observed: Jan 23, 2012
Last observed: Mar 16, 2012 176 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

GUARDIAN PLUS INC

CRD 134306

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:c18eece5-4749-73e1-5f2f-4121c542d136

Data as of Mar 16, 2012 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 1:40 AM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

WILLIAM HERBERT MCELROY

n/a

MILL CREEK, WA

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

MCELROY, WILLIAM, HERBERT

CEO / CHIEF COMPLIANCE OFFICER

yes

02/2005

Jan 23, 2012

Mar 16, 2012

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2011

Jan 23, 2012

$24.2M

$21.8M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

0.0%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2011

$24.2M

n/a