DFX Intelligence

Data Factory

RIA / WealthRegistered adviserformer SEC advisernot on rosterRAUM under $100M

MYLAUNCH, LLC

CRD 283205

MEDFORD, OR

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:cb47fdd8-9677-554b-949b-84882cf6399f

Data as of Mar 6, 2020 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 6:37 AM UTC and rebuilt at most every 15 minutes.

Relationships: 8
Dated events: 1
On other graphs: 0
Observed: Apr 13, 2016 to Mar 6, 2020
7 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: former SEC adviserderivedabsent from the latest SEC roster
Regulatory AUM: $288,704Item 5.F on the latest filing (2020-03-06); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $288,704
Private client RAUM: $288,704derivedItem 5.D individuals plus high net worth individuals
Private client share: 100%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 0
Employees: 3
Advisory employees: 3
Offices: 0Schedule D 1.F, beyond the principal office
Accounts: 8
Individual clients: 8
SEC number: 801-107712
CRD: 283205
Filings on the tape: 7
First filed: Apr 13, 2016
Latest filed: Mar 6, 2020
Organised: Limited Liability Company, Oregon

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
KOENIG, GREGORY, ALAN	MANAGING MEMBER	E	yes	04/2016	Apr 13, 2016	Mar 6, 2020
MCCULLOUGH, JEFFREY, L	Member	B	no	04/2016	Apr 13, 2016	Mar 6, 2020
MILLER, LORRIE ANNE	MEMBER AND CHIEF COMPLIANCE OFFICER	B	no	04/2016	Apr 13, 2016	Mar 6, 2020

Affiliates (Item 7.A)

as filed on Item 7.A; a related person with a CRD on the graph links to its own page

Related person	Type	Class on the graph	Its RAUM	Control	Common control	State
KOENIG INVESTMENT ADVISORY, LLC	n/a	Former SEC adviser	$183M	Y	yes	n/a

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2019	Mar 6, 2020	$288,704	$288,704	3	3	0	n/a	n/a
2018	Feb 26, 2019	$398,792	$398,792	3	3	0	n/a	n/a
2017	Mar 19, 2018	$85,264	$85,264	3	3	0	n/a	n/a
2016	Mar 6, 2017	$58,845	$58,845	3	3	n/a	n/a	n/a

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2019	$288,704	$398,792	-27.6%	$58,845	69.9%	3	3	0	0

Teams out

two or more advisors whose registrations ended here and began at one firm together: a fact of two dates, not a prediction

Other firm	Advisors	First left	Last joined	From	Kind	Move type	Share of firm
KOENIG INVESTMENT ADVISORY, LLC	2	Jun 2, 2020	Dec 7, 2020	MEDFORD, OR	Team lift out	RIA to new firm	100.0%

Teams in

teams that arrived here from one firm together

Other firm	Advisors	First left	Last joined	From	Kind	Move type	Share of firm
KOENIG INVESTMENT ADVISORY, LLC	2	Mar 23, 2021	Aug 21, 2018	MEDFORD, OR	Team lift out	RIA to RIA	100.0%

Relationships

Affiliated with (1)

→ KOENIG INVESTMENT ADVISORY, LLCRegistered adviserother investment adviser, control, common control
factForm ADV

Controls (1)

← KOENIG, GREGORY, ALANOwnerMANAGING MEMBER, ownership code E, individual
Apr 13, 2016 to presentfactForm ADV

Owns (2)

← MILLER, LORRIE ANNEOwnerMEMBER AND CHIEF COMPLIANCE OFFICER, ownership code B, individual
Apr 13, 2016 to presentfactForm ADV
← MCCULLOUGH, JEFFREY, LOwnerMEMBER, ownership code B, individual
Apr 13, 2016 to presentfactForm ADV

Moved with (2)

→ KOENIG INVESTMENT ADVISORY, LLCRegistered adviser2 advisors, team lift out, same day
Jun 2, 2020 to Dec 7, 2020factForm ADV
← KOENIG INVESTMENT ADVISORY, LLCRegistered adviser2 advisors, team lift out, same day
Mar 23, 2021 to Aug 21, 2018factForm ADV

Registered with (2)

← LORRIE ANNE MILLERAdvisorregistration: previous registration
Aug 21, 2018 to Jun 2, 2020factForm ADV
← JEFFREY L MCCULLOUGHAdvisorregistration: previous registration
Aug 21, 2018 to Jun 2, 2020factForm ADV

Dated events

Occurred
Apr 13, 2016
First Form ADV filing
Mylaunch, Llc filed its initial SEC registration (Form ADV)
Form ADVobserved 4 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:cb47fdd8-9677-554b-949b-84882cf6399f
First observed: Apr 13, 2016
Last observed: Mar 6, 2020 79 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

MYLAUNCH, LLC

CRD 283205

MEDFORD, OR

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:cb47fdd8-9677-554b-949b-84882cf6399f

Data as of Mar 6, 2020 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 6:37 AM UTC and rebuilt at most every 15 minutes.

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

KOENIG, GREGORY, ALAN

MANAGING MEMBER

yes

04/2016

Apr 13, 2016

Mar 6, 2020

MCCULLOUGH, JEFFREY, L

Member

04/2016

Apr 13, 2016

Mar 6, 2020

MILLER, LORRIE ANNE

MEMBER AND CHIEF COMPLIANCE OFFICER

04/2016

Apr 13, 2016

Mar 6, 2020

Related person

Type

Class on the graph

Its RAUM

Control

Common control

State

KOENIG INVESTMENT ADVISORY, LLC

n/a

Former SEC adviser

$183M

yes

n/a

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2019

Mar 6, 2020

$288,704

n/a

2018

Feb 26, 2019

$398,792

n/a

2017

Mar 19, 2018

$85,264

n/a

2016

Mar 6, 2017

$58,845

n/a

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2019

$288,704

$398,792

-27.6%

$58,845

69.9%

Other firm

Advisors

First left

Last joined

From

Kind

Move type

Share of firm

KOENIG INVESTMENT ADVISORY, LLC

Jun 2, 2020

Dec 7, 2020

MEDFORD, OR

Team lift out

RIA to new firm

100.0%

Other firm

Advisors

First left

Last joined

From

Kind

Move type

Share of firm

KOENIG INVESTMENT ADVISORY, LLC

Mar 23, 2021

Aug 21, 2018

MEDFORD, OR

Team lift out

RIA to RIA

100.0%