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RIA / WealthRegistered adviserindependent wealth managerSEC registeredRAUM 100m 1b

HURLEY FINANCIAL GROUP, INC.

CRD 108983

CORVALLIS, OR

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:d533318d-a30b-9568-55ce-13dd38d2a8c4

Data as of Mar 12, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 1:11 AM UTC and rebuilt at most every 15 minutes.

Relationships: 7
Dated events: 3
On other graphs: 0
Observed: Mar 28, 2012 to Mar 12, 2026
21 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: independent wealth managerderivedprivate_client_share=0.99 fund_share=0.0 institutional_share=0.01 related_bd=false related_bank=false bd_reps=2.0
Regulatory AUM: $407MItem 5.F on the latest filing (2026-03-12); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $407M
Private client RAUM: $401MderivedItem 5.D individuals plus high net worth individuals
Private client share: 99%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 4
RAUM per advisor: $102Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Employees: 6
Advisory employees: 2
Offices: 0Schedule D 1.F, beyond the principal office
Accounts: 1,535
Individual clients: 332
High net worth clients: 135
SEC number: 801-57809
CRD: 108983
Filings on the tape: 21
First filed: Mar 28, 2012
Latest filed: Mar 12, 2026
Organised: Corporation, OR
Website: hurleyfinancial.com

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
DORANN ALDERIN HURLEY	n/a	CORVALLIS, OR	20	38	n/a	yes
MEGAN ELIZABETH SCHNEIDER	n/a	CORVALLIS, OR	20	24	n/a	yes
KEITH PATRICK MARSHALL	Certified Financial Planner	Corvallis, OR	10	12	n/a	yes
DANIEL J THOM	n/a	Corvallis, OR	3	13	n/a	yes

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
HURLEY, DORANN, ALDERIN	PRESIDENT/CHIEF COMPLIANCE OFFICER	E	yes	09/2004	Mar 28, 2012	Oct 30, 2024
MARSHALL, KEITH, PATRICK	CHIEF OPERATING OFFICER	Na	yes	01/2022	Apr 18, 2022	Oct 30, 2024

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2025	Mar 12, 2026	$407M	$407M	6	2	0	n/a	n/a
2024	Mar 11, 2025	$351M	$351M	6	2	0	n/a	n/a
2023	Mar 20, 2024	$302M	$302M	5	1	0	n/a	n/a
2022	Mar 1, 2023	$231M	$231M	5	1	0	n/a	n/a
2021	Feb 16, 2022	$374M	$374M	5	1	0	n/a	n/a
2020	Mar 4, 2021	$321M	$321M	5	2	0	n/a	n/a
2019	Mar 18, 2020	$218M	$218M	5	2	0	n/a	n/a
2018	Mar 25, 2019	$176M	$176M	5	2	0	n/a	n/a
2017	Mar 23, 2018	$190M	$190M	5	2	0	n/a	n/a
2016	Mar 15, 2017	$161M	$161M	5	2	n/a	n/a	n/a
2015	Mar 9, 2016	$154M	$154M	5	2	n/a	n/a	n/a
2014	Mar 24, 2015	$164M	$164M	5	1	n/a	n/a	n/a
2013	Mar 20, 2014	$147M	$147M	5	1	n/a	n/a	n/a
2012	Mar 14, 2013	$121M	$121M	5	1	n/a	n/a	n/a
2011	Mar 28, 2012	$119M	$103M	n/a	n/a	n/a	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
0	0	0	0.0%	0	0	0	0	0

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$407M	$351M	16.0%	$231M	20.7%	6	6	0	0

Relationships

Registered with (5)

← DANIEL J THOMAdvisorregistration: current employment
Jul 26, 2023 to presentfactForm ADV
← KEITH PATRICK MARSHALLAdvisorregistration: current employment
Feb 9, 2016 to presentfactForm ADV
← DORANN ALDERIN HURLEYAdvisorregistration: current employment
Apr 29, 2006 to presentfactForm ADV
← MEGAN ELIZABETH SCHNEIDERAdvisorregistration: current employment
Apr 29, 2006 to presentfactForm ADV
← MICHAEL TAYLOR HURLEYAdvisorregistration: previous registration
May 1, 2006 to Nov 27, 2012factForm ADV

Controls (2)

← HURLEY, DORANN, ALDERINOwnerPRESIDENT/CHIEF COMPLIANCE OFFICER, ownership code E, individual
Mar 28, 2012 to Oct 30, 2024factForm ADV
← MARSHALL, KEITH, PATRICKOwnerCHIEF OPERATING OFFICER, ownership code NA, individual
Apr 18, 2022 to Oct 30, 2024factForm ADV

Dated events

Occurred
Mar 1, 2023
Regulatory AUM changed
Hurley Financial Group, Inc. reported RAUM $231.3M, down 38% from $374.0M (2022-04-18 to 2023-03-01)
Form ADVobserved 5 days ago
$-143M
Occurred
Apr 18, 2022
Control person joined
Patrick Keith Marshall (Chief Operating Officer) appeared on Schedule A of Hurley Financial Group, Inc.
Form ADVobserved 5 days ago
Occurred
Mar 4, 2021
Regulatory AUM changed
Hurley Financial Group, Inc. reported RAUM $320.6M, up 47% from $217.5M (2020-06-23 to 2021-03-04)
Form ADVobserved 5 days ago
$103M

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:d533318d-a30b-9568-55ce-13dd38d2a8c4
First observed: Mar 28, 2012
Last observed: Mar 12, 2026 6 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

HURLEY FINANCIAL GROUP, INC.

CRD 108983

CORVALLIS, OR

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:d533318d-a30b-9568-55ce-13dd38d2a8c4

Data as of Mar 12, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 1:11 AM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

DORANN ALDERIN HURLEY

n/a

CORVALLIS, OR

n/a

yes

MEGAN ELIZABETH SCHNEIDER

n/a

CORVALLIS, OR

n/a

yes

KEITH PATRICK MARSHALL

Certified Financial Planner

Corvallis, OR

n/a

yes

DANIEL J THOM

n/a

Corvallis, OR

n/a

yes

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

HURLEY, DORANN, ALDERIN

PRESIDENT/CHIEF COMPLIANCE OFFICER

yes

09/2004

Mar 28, 2012

Oct 30, 2024

MARSHALL, KEITH, PATRICK

CHIEF OPERATING OFFICER

yes

01/2022

Apr 18, 2022

Oct 30, 2024

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2025

Mar 12, 2026

$407M

n/a

2024

Mar 11, 2025

$351M

n/a

2023

Mar 20, 2024

$302M

n/a

2022

Mar 1, 2023

$231M

n/a

2021

Feb 16, 2022

$374M

n/a

2020

Mar 4, 2021

$321M

n/a

2019

Mar 18, 2020

$218M

n/a

2018

Mar 25, 2019

$176M

n/a

2017

Mar 23, 2018

$190M

n/a

2016

Mar 15, 2017

$161M

n/a

2015

Mar 9, 2016

$154M

n/a

2014

Mar 24, 2015

$164M

n/a

2013

Mar 20, 2014

$147M

n/a

2012

Mar 14, 2013

$121M

n/a

2011

Mar 28, 2012

$119M

$103M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

0.0%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2025

$407M

$351M

16.0%

$231M

20.7%