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RIA / WealthAdvisordual registered (broker-dealer)18 years in industry

Peter R Gross

Advisor at T. ROWE PRICE ASSOCIATES, INC.

Colorado Springs, CO

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Search this name across graphsid dfx:ria:d724b3d3-c034-a793-f0f8-17ceaf09f199

Data as of Sep 14, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 9:41 PM UTC and rebuilt at most every 15 minutes.

Relationships: 4
Dated events: 2
On other graphs: 0
Observed: Mar 7, 2019 to Sep 14, 2026

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Current firm: T. ROWE PRICE ASSOCIATES, INC.
Current firm class: asset managerderived
Book size: not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none
Industry start: Dec 4, 2007earliest registration or exam on IAPD
Years in industry: 18derivedfrom the industry start date
Years at current firm: 3derivedfrom the current registration's begin date
Prior firms: 3
Current registrations: 1
Registered states: 1
Exams: S66|S63
First exam: Dec 4, 2007
First registration: Mar 7, 2019
Dual registered: yes, broker-dealer
Other names: Peter Gross|PETER R GROSS|PETER R GROSS|Peter Raymund Gross|PETER RAYMUND GROSS
IAPD individual key: 5387706

Registration history

registration spans on IAPD; the basis says whether the span is a current registration or a prior employment record

Firm	Class	Began	Ended	Current	Branch	Basis
T. ROWE PRICE ASSOCIATES, INC.	Asset manager	Aug 29, 2023	n/a	yes	Colorado Springs, CO	Current employment
EMERGE CAPITAL MANAGEMENT	Other adviser	Mar 6, 2023	Aug 22, 2023	no	BUFFALO, NY\|Centennial, CO	Previous registration
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED	Wirehouse	Mar 4, 2020	Oct 2, 2022	no	SAN DIEGO, CA\|NEW YORK, NY\|Centennial, CO\|GREENWOOD VILLAGE, CO	Previous registration
PARK AVENUE SECURITIES LLC	Bd affiliated wealth	Mar 7, 2019	Mar 4, 2020	no	VENTURA, CA\|SANTA MONICA, CA\|SAN DIEGO, CA	Previous registration

Moves

a move is two registration dates; a bulk corporate re-registration is typed BULK_TRANSFER and is not a move

From	To	Left	Joined	Gap, days	Kind	Move type
EMERGE CAPITAL MANAGEMENT	T. ROWE PRICE ASSOCIATES, INC.	Aug 22, 2023	Aug 29, 2023	7	Firm change	Other
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED	EMERGE CAPITAL MANAGEMENT	Oct 2, 2022	Mar 6, 2023	155	Firm change	Other
PARK AVENUE SECURITIES LLC	MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED	Mar 4, 2020	Mar 4, 2020	0	Firm change	Ibd to wirehouse

Relationships

Registered with (4)

→ T. ROWE PRICE ASSOCIATES, INC.Registered adviserregistration: current employment
Aug 29, 2023 to presentfactForm ADV
→ EMERGE CAPITAL MANAGEMENTRegistered adviserregistration: previous registration
Mar 6, 2023 to Aug 22, 2023factForm ADV
→ MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATEDRegistered adviserregistration: previous registration
Mar 4, 2020 to Oct 2, 2022factForm ADV
→ PARK AVENUE SECURITIES LLCRegistered adviserregistration: previous registration
Mar 7, 2019 to Mar 4, 2020factForm ADV

Dated events

Occurred
Aug 22, 2023
Advisor changed firm
Peter R Gross left Emerge Capital Management for T. Rowe Price Associates, Inc. (registered 2023-08-29)
Form ADVobserved 6 days ago
Occurred
Oct 2, 2022
Advisor changed firm
Peter R Gross left Merrill Lynch, Pierce, Fenner & Smith Incorporated for Emerge Capital Management (registered 2023-03-06)
Form ADVobserved 6 days ago