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RIA / WealthRegistered adviserindependent wealth managerSEC registeredRAUM 100m 1b

FINANCIAL PLANNING FIRST, LLC

CRD 319273

TUSCON, AZ

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:e819e14d-4a20-d64b-ef71-9f476bc326b5

Data as of Mar 9, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 2:59 PM UTC and rebuilt at most every 15 minutes.

Relationships: 6
Dated events: 3
On other graphs: 0
Observed: Apr 22, 2022 to Mar 9, 2026
20 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: independent wealth managerderivedprivate_client_share=0.94 fund_share=0.0 institutional_share=0.06 related_bd=false related_bank=false bd_reps=0.0
Regulatory AUM: $114MItem 5.F on the latest filing (2026-03-09); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $113M
Private client RAUM: $107MderivedItem 5.D individuals plus high net worth individuals
Private client share: 94%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 4
RAUM per advisor: $28.5Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Employees: 3
Advisory employees: 1
Offices: 0Schedule D 1.F, beyond the principal office
Accounts: 811
Individual clients: 260
High net worth clients: 31
Custody, client assets: $9.9M
SEC number: 801-134756
CRD: 319273
Filings on the tape: 20
First filed: Apr 22, 2022
Latest filed: Mar 9, 2026
Organised: Limited Liability Company, AZ

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
MATTHEW PAUL SULLIVAN	Certified Financial Planner	TUSCON, AZ	4	33	4	no
GARY KEITH IMUS	n/a	TUSCON, AZ	4	41	2	no
JUAN C PANTOJA	n/a	Tucson, AZ \| TUSCON, AZ	3	13	1	no
Sean Michael McDowell	n/a	TUSCON, AZ	0	17	n/a	no

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
SULLIVAN, MATTHEW, PAUL	CHIEF COMPLIANCE OFFICER	E	yes	04/2022	Apr 22, 2022	May 16, 2023

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2025	Mar 9, 2026	$114M	$113M	3	1	0	n/a	n/a
2022	Feb 13, 2023	$69.1M	$68.7M	3	2	0	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
0	0	0	0.0%	0	0	0	0	0

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$114M	n/a	n/a	$69.1M	18.1%	3	n/a	0	n/a

Teams in

teams that arrived here from one firm together

Other firm	Advisors	First left	Last joined	From	Kind	Move type	Share of firm
IMUS WILKINSON INVESTMENT MANAGEMENT, LLC	3	Dec 31, 2022	Jan 5, 2023	TUCSON, AZ	Firm absorbed	RIA to RIA	100.0%

Relationships

Registered with (4)

← Sean Michael McDowellAdvisorregistration: current employment
Jul 21, 2026 to presentfactForm ADV
← JUAN C PANTOJAAdvisorregistration: current employment
Jan 5, 2023 to presentfactForm ADV
← GARY KEITH IMUSAdvisorregistration: current employment
Jun 29, 2022 to presentfactForm ADV
← MATTHEW PAUL SULLIVANAdvisorregistration: current employment
Jun 13, 2022 to presentfactForm ADV

Controls (1)

← SULLIVAN, MATTHEW, PAULOwnerCHIEF COMPLIANCE OFFICER, ownership code E, individual
Apr 22, 2022 to May 16, 2023factForm ADV

Moved with (1)

← IMUS WILKINSON INVESTMENT MANAGEMENT, LLCRegistered adviser3 advisors, firm absorbed, same day
Dec 31, 2022 to Jan 5, 2023factForm ADV

Dated events

Occurred
Feb 13, 2023
Succession filed (Item 4)
Financial Planning First, Llc reported succeeding to the business of Another Adviser (Form ADV Item 4)
Form ADVobserved 6 days ago
Occurred
Dec 31, 2022
Firm absorbed
Imus Wilkinson Investment Management, LLC's advisors moved to Financial Planning First, LLC (Tucson, AZ): 3 of 3 registered, on the same day
Form ADVobserved 6 days ago
3 advisors
Occurred
Apr 22, 2022
First Form ADV filing
Financial Planning First, Llc filed its initial SEC registration (Form ADV)
Form ADVobserved 6 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:e819e14d-4a20-d64b-ef71-9f476bc326b5
First observed: Apr 22, 2022
Last observed: Mar 9, 2026 6 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

FINANCIAL PLANNING FIRST, LLC

CRD 319273

TUSCON, AZ

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:e819e14d-4a20-d64b-ef71-9f476bc326b5

Data as of Mar 9, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 2:59 PM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

MATTHEW PAUL SULLIVAN

Certified Financial Planner

TUSCON, AZ

GARY KEITH IMUS

n/a

TUSCON, AZ

JUAN C PANTOJA

n/a

Tucson, AZ | TUSCON, AZ

Sean Michael McDowell

n/a

TUSCON, AZ

n/a

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

SULLIVAN, MATTHEW, PAUL

CHIEF COMPLIANCE OFFICER

yes

04/2022

Apr 22, 2022

May 16, 2023

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2025

Mar 9, 2026

$114M

$113M

n/a

2022

Feb 13, 2023

$69.1M

$68.7M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

0.0%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2025

$114M

n/a

$69.1M

18.1%

n/a

Other firm

Advisors

First left

Last joined

From

Kind

Move type

Share of firm

IMUS WILKINSON INVESTMENT MANAGEMENT, LLC

Dec 31, 2022

Jan 5, 2023

TUCSON, AZ

Firm absorbed

RIA to RIA

100.0%