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RIA / WealthRegistered adviserasset managerSEC registeredRAUM 1b 10b

AFFINITY INVESTMENT ADVISORS, LLC

CRD 108278

NEWPORT BEACH, CA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:ed3cdfe2-7c37-a099-0c1f-fd6d63b01164

Data as of Mar 27, 2026 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 6:24 AM UTC and rebuilt at most every 15 minutes.

Relationships: 9
Dated events: 8
On other graphs: 0
Observed: Mar 29, 2012 to Mar 27, 2026
34 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: asset managerderivedprivate_client_share=0.03 fund_share=0.89 institutional_share=0.08 related_bd=false related_bank=false bd_reps=0.0
Regulatory AUM: $1.2BItem 5.F on the latest filing (2026-03-27); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $1.2B
Private client RAUM: $37.4MderivedItem 5.D individuals plus high net worth individuals
Private client share: 3%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 1
RAUM per advisor: $1.2Bderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Employees: 6
Advisory employees: 4
Offices: 0Schedule D 1.F, beyond the principal office
Accounts: 69
Individual clients: 42
High net worth clients: 9
SEC number: 801-42015
CIK: 1520601
CRD: 108278
Filings on the tape: 34
First filed: Mar 29, 2012
Latest filed: Mar 27, 2026
Organised: Limited Liability Company, CA

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
GREGORY ROBERT LAI	Chartered Financial Analyst	Newport Beach, CA	0	34	n/a	no

Private funds

Schedule D 7.B(1); gross asset value as reported, never fund size; reporting ends 2024-12-31

Fund	Type	Reported GAV	As of	Owners	First reported	Status	Form D file
AFFINITY INTERNATIONAL FUND, LP	Other Private Fund	$454,000	Mar 30, 2016	3	Mar 31, 2015	dropped	021-232951

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
KATZ, JOSHUA, NMN	CHIEF COMPLIANCE OFFICER, MANAGER OF INVESTMENT OPERATIONS	Na	yes	01/2020	Feb 6, 2020	Mar 27, 2024
Lai, Cindy, Fong	Trustee	F	yes	06/2020	Jul 2, 2020	Mar 27, 2024
LAI, GREGORY, ROBERT	Trustee	F	yes	06/2020	Mar 29, 2012	Mar 27, 2024
LAI, GREGORY, ROBERT	CEO/MEMBER	E	yes	07/1992	Mar 29, 2012	Mar 27, 2024
LAI FAMILY TRUST	Member	Na	no	06/2020	Jul 2, 2020	Mar 27, 2024

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line; showing 15 of 16

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2025	Mar 27, 2026	$1.2B	$1.2B	6	4	0	n/a	n/a
2024	Mar 31, 2025	$1.1B	$1.1B	6	5	0	n/a	n/a
2023	Mar 27, 2024	$938M	$935M	8	6	0	n/a	n/a
2022	Mar 30, 2023	$1.1B	$1.1B	9	6	0	n/a	n/a
2021	Mar 28, 2022	$977M	$974M	10	7	0	n/a	n/a
2020	Mar 31, 2021	$1.1B	$1.1B	10	6	0	n/a	n/a
2019	Mar 26, 2020	$335M	$333M	9	6	0	n/a	n/a
2018	Mar 20, 2019	$706M	$694M	12	5	1	n/a	n/a
2017	Mar 27, 2018	$1.0B	$1.0B	15	5	1	n/a	n/a
2016	Mar 22, 2017	$1.3B	$1.2B	18	6	n/a	n/a	n/a
2015	Mar 30, 2016	$1.2B	$1.2B	18	6	n/a	1	$454,000
2014	Mar 31, 2015	$1.1B	$1.1B	15	6	n/a	1	$460,000
2013	Mar 24, 2014	$840M	$830M	12	4	n/a	n/a	n/a
2012	Mar 7, 2013	$896M	$888M	9	4	n/a	n/a	n/a
2011	Mar 29, 2012	$791M	$788M	n/a	n/a	n/a	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
0	0	0	0.0%	0	0	0	1	1

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$1.2B	$1.1B	8.8%	$1.1B	0.5%	6	6	0	0

Relationships

Registered with (3)

← GREGORY ROBERT LAIAdvisorregistration: current employment
Sep 9, 2026 to presentfactForm ADV
← MICHAEL RICHARD POWERAdvisorregistration: previous registration
Mar 8, 2024 to Mar 28, 2025factForm ADV
← STEVEN L SPAREAdvisorregistration: previous registration
Apr 12, 2016 to Feb 28, 2023factForm ADV

Controls (3)

← LAI, GREGORY, ROBERTOwnerTRUSTEE, ownership code F, individual
Mar 29, 2012 to Mar 27, 2024factForm ADV
← KATZ, JOSHUA, NMNOwnerCHIEF COMPLIANCE OFFICER, MANAGER OF INVESTMENT OPERATIONS, ownership code NA, individual
Feb 6, 2020 to Mar 27, 2024factForm ADV
← Lai, Cindy, FongOwnerTRUSTEE, ownership code F, individual
Jul 2, 2020 to Mar 27, 2024factForm ADV

Owns (1)

← LAI FAMILY TRUSTOwnerMEMBER, ownership code NA, domestic entity
Jul 2, 2020 to Mar 27, 2024factForm ADV

Advises (1)

→ AFFINITY INTERNATIONAL FUND, LPPrivate fundOther Private Fund, IA, no longer reported
Mar 31, 2015 to Mar 30, 2016factForm ADV

Dated events

Occurred
Mar 28, 2025
Advisor changed firm
Michael Richard Power left Affinity Investment Advisors, Llc for Power Forward Management, Llc (registered 2024-09-13)
Form ADVobserved 5 days ago
Occurred
Feb 28, 2023
Advisor changed firm
Steven L Spare left Affinity Investment Advisors, Llc for Ashton Thomas Private Wealth (registered 2024-06-03)
Form ADVobserved 5 days ago
Occurred
Mar 31, 2021
Regulatory AUM changed
Affinity Investment Advisors, Llc reported RAUM $1.1B, up 218% from $334.8M (2020-10-15 to 2021-03-31)
Form ADVobserved 5 days ago
$731M
Occurred
Jul 2, 2020
Control person joined
Fong Cindy Lai (Trustee) appeared on Schedule A of Affinity Investment Advisors, Llc
Form ADVobserved 5 days ago
Occurred
Mar 26, 2020
Regulatory AUM changed
Affinity Investment Advisors, Llc reported RAUM $334.8M, down 53% from $706.2M (2020-02-06 to 2020-03-26)
Form ADVobserved 5 days ago
$-371M
Occurred
Feb 6, 2020
Control person joined
Nmn Joshua Katz (Chief Compliance Officer, Manager Of Investment Operations) appeared on Schedule A of Affinity Investment Advisors, Llc
Form ADVobserved 5 days ago
Occurred
Feb 6, 2020
Control person left
Stephen Robert Venable (Chief Operating Officer/Chief Compliance Officer/Chief Financial Officer) no longer on Schedule A of Affinity Investment Advisors, Llc (listed 2019-04-12, absent 2020-02-06)
Form ADVobserved 5 days ago
Occurred
Mar 20, 2019
Regulatory AUM changed
Affinity Investment Advisors, Llc reported RAUM $706.2M, down 31% from $1.0B (2018-03-27 to 2019-03-20)
Form ADVobserved 5 days ago
$-321M

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:ed3cdfe2-7c37-a099-0c1f-fd6d63b01164
First observed: Mar 29, 2012
Last observed: Mar 27, 2026 5 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

AFFINITY INVESTMENT ADVISORS, LLC

CRD 108278

NEWPORT BEACH, CA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:ed3cdfe2-7c37-a099-0c1f-fd6d63b01164

Data as of Mar 27, 2026 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 6:24 AM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

GREGORY ROBERT LAI

Chartered Financial Analyst

Newport Beach, CA

n/a

Fund

Type

Reported GAV

As of

Owners

First reported

Status

Form D file

AFFINITY INTERNATIONAL FUND, LP

Other Private Fund

$454,000

Mar 30, 2016

Mar 31, 2015

dropped

021-232951

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

KATZ, JOSHUA, NMN

CHIEF COMPLIANCE OFFICER, MANAGER OF INVESTMENT OPERATIONS

yes

01/2020

Feb 6, 2020

Mar 27, 2024

Lai, Cindy, Fong

Trustee

yes

06/2020

Jul 2, 2020

Mar 27, 2024

LAI, GREGORY, ROBERT

Trustee

yes

06/2020

Mar 29, 2012

Mar 27, 2024

LAI, GREGORY, ROBERT

CEO/MEMBER

yes

07/1992

Mar 29, 2012

Mar 27, 2024

LAI FAMILY TRUST

Member

06/2020

Jul 2, 2020

Mar 27, 2024

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2025

Mar 27, 2026

$1.2B

n/a

2024

Mar 31, 2025

$1.1B

n/a

2023

Mar 27, 2024

$938M

$935M

n/a

2022

Mar 30, 2023

$1.1B

n/a

2021

Mar 28, 2022

$977M

$974M

n/a

2020

Mar 31, 2021

$1.1B

n/a

2019

Mar 26, 2020

$335M

$333M

n/a

2018

Mar 20, 2019

$706M

$694M

n/a

2017

Mar 27, 2018

$1.0B

n/a

2016

Mar 22, 2017

$1.3B

$1.2B

n/a

2015

Mar 30, 2016

$1.2B

n/a

$454,000

2014

Mar 31, 2015

$1.1B

n/a

$460,000

2013

Mar 24, 2014

$840M

$830M

n/a

2012

Mar 7, 2013

$896M

$888M

n/a

2011

Mar 29, 2012

$791M

$788M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

0.0%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2025

$1.2B

$1.1B

8.8%

$1.1B

0.5%