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RIA / WealthAdvisor35 years in industry

MICHAEL RICHARD POWER

Advisor at POWER ASSET MANAGEMENT LLC

LOS ANGELES, CA

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Search this name across graphsid dfx:ria:1a87b5d4-951f-afb2-c002-5cf283ff05ea

Data as of Sep 14, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 7:56 AM UTC and rebuilt at most every 15 minutes.

Relationships: 5
Dated events: 2
On other graphs: 0
Observed: Sep 16, 2002 to Sep 14, 2026

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Current firm: POWER ASSET MANAGEMENT LLC
Current firm class: independent wealth managerderived
Book size: not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none
Industry start: Mar 21, 1991earliest registration or exam on IAPD
Years in industry: 35derivedfrom the industry start date
Years at current firm: 0derivedfrom the current registration's begin date
Prior firms: 4
Current registrations: 1
Registered states: 1
Exams: S63|S65
First exam: Mar 21, 1991
First registration: Sep 16, 2002
Dual registered: no
IAPD individual key: 2124029

Registration history

registration spans on IAPD; the basis says whether the span is a current registration or a prior employment record

Firm	Class	Began	Ended	Current	Branch	Basis
POWER ASSET MANAGEMENT LLC	Independent wealth	Sep 8, 2026	n/a	yes	LOS ANGELES, CA	Current employment
POWER FORWARD MANAGEMENT, LLC	State registered	Sep 13, 2024	Aug 19, 2026	no	LOS ANGELES, CA	Previous registration
AFFINITY INVESTMENT ADVISORS, LLC	Asset manager	Mar 8, 2024	Mar 28, 2025	no	LOS ANGELES, CA\|NEWPORT BEACH, CA	Previous registration
POWER ASSET MANAGEMENT LLC	Independent wealth	Jul 21, 2009	Dec 31, 2009	no	EL SEGUNDO, CA	Previous registration
HOWARD CAPITAL MANAGEMENT	Former SEC adviser	Sep 16, 2002	Mar 25, 2004	no	LOS ANGELES, CA	Previous registration

Moves

a move is two registration dates; a bulk corporate re-registration is typed BULK_TRANSFER and is not a move

From	To	Left	Joined	Gap, days	Kind	Move type
POWER FORWARD MANAGEMENT, LLC	POWER ASSET MANAGEMENT LLC	Aug 19, 2026	Sep 8, 2026	20	Firm change	Other
AFFINITY INVESTMENT ADVISORS, LLC	POWER FORWARD MANAGEMENT, LLC	Mar 28, 2025	Sep 13, 2024	-196	Firm change after gap	Other
POWER ASSET MANAGEMENT LLC	AFFINITY INVESTMENT ADVISORS, LLC	Dec 31, 2009	Mar 8, 2024	5,181	Firm change after gap	Other
HOWARD CAPITAL MANAGEMENT	POWER ASSET MANAGEMENT LLC	Mar 25, 2004	Jul 21, 2009	1,944	Firm change after gap	Other

Relationships

Registered with (4)

→ POWER ASSET MANAGEMENT LLCRegistered adviserregistration: previous registration
Jul 21, 2009 to Dec 31, 2009factForm ADV
→ POWER FORWARD MANAGEMENT, LLCRegistered adviserregistration: previous registration
Sep 13, 2024 to Aug 19, 2026factForm ADV
→ AFFINITY INVESTMENT ADVISORS, LLCRegistered adviserregistration: previous registration
Mar 8, 2024 to Mar 28, 2025factForm ADV
→ HOWARD CAPITAL MANAGEMENTRegistered adviserregistration: previous registration
Sep 16, 2002 to Mar 25, 2004factForm ADV

Dated events

Occurred
Aug 19, 2026
Advisor changed firm
Michael Richard Power left Power Forward Management, Llc for Power Asset Management Llc (registered 2026-09-08)
Form ADVobserved 4 days ago
Occurred
Mar 28, 2025
Advisor changed firm
Michael Richard Power left Affinity Investment Advisors, Llc for Power Forward Management, Llc (registered 2024-09-13)
Form ADVobserved 4 days ago