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RIA / WealthRegistered adviserindependent wealth managerSEC registeredRAUM 100m 1b

THE PROFESSIONAL FINANCIAL COMPANY LLC

CRD 286419

OREM, UT

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:f11b526a-01a5-6a2d-b1d4-9ca2734b81dc

Data as of Mar 24, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 9:48 PM UTC and rebuilt at most every 15 minutes.

Relationships: 15
Dated events: 9
On other graphs: 0
Observed: Nov 27, 2018 to Mar 24, 2026
20 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: independent wealth managerderivedprivate_client_share=0.84 fund_share=0.0 institutional_share=0.11 related_bd=false related_bank=false bd_reps=0.0
Regulatory AUM: $246MItem 5.F on the latest filing (2026-03-24); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $246M
Private client RAUM: $208MderivedItem 5.D individuals plus high net worth individuals
Private client share: 84%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 3
RAUM per advisor: $82.0Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Employees: 7
Advisory employees: 3
Offices: 0Schedule D 1.F, beyond the principal office
Accounts: 575
Individual clients: 184
High net worth clients: 71
SEC number: 801-114491
CRD: 286419
Filings on the tape: 20
First filed: Nov 27, 2018
Latest filed: Mar 24, 2026
Organised: Limited Liability Company, UT

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
WILLIAM BRUCE MILLER	Certified Financial Planner	OREM, UT	8	16	2	no
LUKE MERRELL WONNACOTT	n/a	OREM, UT	1	11	n/a	no
Ethan Reeves Gividen	n/a	OREM, UT	0	10	n/a	no

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
BOWEN, BRENNON, STERLING	EXECUTIVE VICE PRESIDENT	B	yes	12/2018	Mar 28, 2024	Jun 21, 2024
MILLER, MARY, G	Trustee	F	yes	04/2015	Nov 27, 2018	Jun 21, 2024
MILLER, WILLIAM, BRUCE	Trustee	F	yes	04/2015	Nov 27, 2018	Jun 21, 2024
MILLER, WILLIAM, BRUCE	PRINCIPAL & CHIEF COMPLIANCE OFFICER	Na	yes	09/2015	Nov 27, 2018	Jun 21, 2024
THE W. BRUCE MILLER REVOCABLE TRUST	Member	E	yes	09/2015	Nov 27, 2018	Jun 21, 2024
THE MARY G. MILLER REVOCABLE TRUST	Member	B	no	09/2015	Nov 27, 2018	Jun 21, 2024

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2025	Mar 24, 2026	$246M	$246M	7	3	0	n/a	n/a
2024	Mar 31, 2025	$361M	$232M	6	3	0	n/a	n/a
2023	Mar 28, 2024	$206M	$206M	6	3	0	n/a	n/a
2022	Mar 31, 2023	$265M	$177M	5	3	0	n/a	n/a
2021	Mar 31, 2022	$197M	$197M	3	3	0	n/a	n/a
2020	Mar 30, 2021	$187M	$91.5M	5	2	0	n/a	n/a
2019	Mar 27, 2020	$131M	$59.3M	4	4	1	n/a	n/a
2018	Mar 12, 2019	$118M	$56.0M	2	2	0	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
0	1	-1	33.3%	0	0	0	1	3

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$246M	$361M	-31.9%	$265M	-2.5%	7	6	0	0

Teams out

two or more advisors whose registrations ended here and began at one firm together: a fact of two dates, not a prediction

Other firm	Advisors	First left	Last joined	From	Kind	Move type	Share of firm
PURE FINANCIAL ADVISORS, LLC	2	Dec 12, 2024	Nov 12, 2024	OREM, UT	Team lift out	RIA to RIA	66.7%

Teams in

teams that arrived here from one firm together

Other firm	Advisors	First left	Last joined	From	Kind	Move type	Share of firm
ARISTA WEALTH MANAGEMENT, LLC	2	Dec 4, 2018	Dec 13, 2018	LAS VEGAS, NV	Team lift out	RIA to RIA	40.0%

Relationships

Registered with (7)

← Ethan Reeves GividenAdvisorregistration: current employment
Apr 7, 2026 to presentfactForm ADV
← LUKE MERRELL WONNACOTTAdvisorregistration: current employment
Feb 19, 2025 to presentfactForm ADV
← WILLIAM BRUCE MILLERAdvisorregistration: current employment
Jun 8, 2018 to presentfactForm ADV
← Samuel H BrasherAdvisorregistration: previous registration
Feb 14, 2025 to Mar 10, 2026factForm ADV
← BRENNON STERLING BOWENAdvisorregistration: previous registration
Dec 13, 2018 to Dec 12, 2024factForm ADV
← DAVID KLEINMANAdvisorregistration: previous registration
Apr 22, 2022 to Dec 12, 2024factForm ADV
← Alex McLean DittoAdvisorregistration: previous registration
Apr 18, 2022 to Apr 4, 2023factForm ADV

Moved with (2)

→ PURE FINANCIAL ADVISORS, LLCRegistered adviser2 advisors, team lift out, same day
Dec 12, 2024 to Nov 12, 2024factForm ADV
← ARISTA WEALTH MANAGEMENT, LLCRegistered adviser2 advisors, team lift out, same day
Dec 4, 2018 to Dec 13, 2018factForm ADV

Controls (4)

← MILLER, WILLIAM, BRUCEOwnerTRUSTEE, ownership code F, individual
Nov 27, 2018 to Jun 21, 2024factForm ADV
← BOWEN, BRENNON, STERLINGOwnerEXECUTIVE VICE PRESIDENT, ownership code B, individual
Mar 28, 2024 to Jun 21, 2024factForm ADV
← MILLER, MARY, GOwnerTRUSTEE, ownership code F, individual
Nov 27, 2018 to Jun 21, 2024factForm ADV
← THE W. BRUCE MILLER REVOCABLE TRUSTOwnerMEMBER, ownership code E, domestic entity
Nov 27, 2018 to Jun 21, 2024factForm ADV

Owns (1)

← THE MARY G. MILLER REVOCABLE TRUSTOwnerMEMBER, ownership code B, domestic entity
Nov 27, 2018 to Jun 21, 2024factForm ADV

Dated events

Occurred
Mar 24, 2026
Regulatory AUM changed
The Professional Financial Company Llc reported RAUM $246.1M, down 32% from $361.1M (2025-03-31 to 2026-03-24)
Form ADVobserved 4 days ago
$-115M
Occurred
Mar 10, 2026
Advisor changed firm
Samuel H Brasher left The Professional Financial Company Llc for Galleon Wealth Advisors Llc (registered 2026-03-11)
Form ADVobserved 4 days ago
Occurred
Mar 31, 2025
Regulatory AUM changed
The Professional Financial Company Llc reported RAUM $361.1M, up 75% from $206.2M (2024-06-21 to 2025-03-31)
Form ADVobserved 4 days ago
$155M
Occurred
Dec 12, 2024
Team lift-out
2 advisors left The Professional Financial Company LLC (Orem, UT) for Pure Financial Advisors, LLC on the same day
Form ADVobserved 4 days ago
2 advisors
Occurred
Dec 12, 2024
Advisor changed firm
Brennon Sterling Bowen left The Professional Financial Company Llc for Pure Financial Advisors, Llc (registered 2024-11-12)
Form ADVobserved 4 days ago
Occurred
Dec 12, 2024
Advisor changed firm
David Kleinman left The Professional Financial Company Llc for Pure Financial Advisors, Llc (registered 2024-11-12)
Form ADVobserved 4 days ago
Occurred
Mar 28, 2024
Control person joined
Sterling Brennon Bowen (Executive Vice President) appeared on Schedule A of The Professional Financial Company Llc
Form ADVobserved 4 days ago
Occurred
Apr 4, 2023
Advisor changed firm
Alex Mclean Ditto left The Professional Financial Company Llc for Edward Jones (registered 2023-07-13)
Form ADVobserved 4 days ago
Occurred
Nov 27, 2018
First Form ADV filing
The Professional Financial Company Llc filed its initial SEC registration (Form ADV)
Form ADVobserved 4 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:f11b526a-01a5-6a2d-b1d4-9ca2734b81dc
First observed: Nov 27, 2018
Last observed: Mar 24, 2026 5 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

THE PROFESSIONAL FINANCIAL COMPANY LLC

CRD 286419

OREM, UT

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:f11b526a-01a5-6a2d-b1d4-9ca2734b81dc

Data as of Mar 24, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 9:48 PM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

WILLIAM BRUCE MILLER

Certified Financial Planner

OREM, UT

LUKE MERRELL WONNACOTT

n/a

OREM, UT

n/a

Ethan Reeves Gividen

n/a

OREM, UT

n/a

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

BOWEN, BRENNON, STERLING

EXECUTIVE VICE PRESIDENT

yes

12/2018

Mar 28, 2024

Jun 21, 2024

MILLER, MARY, G

Trustee

yes

04/2015

Nov 27, 2018

Jun 21, 2024

MILLER, WILLIAM, BRUCE

Trustee

yes

04/2015

Nov 27, 2018

Jun 21, 2024

MILLER, WILLIAM, BRUCE

PRINCIPAL & CHIEF COMPLIANCE OFFICER

yes

09/2015

Nov 27, 2018

Jun 21, 2024

THE W. BRUCE MILLER REVOCABLE TRUST

Member

yes

09/2015

Nov 27, 2018

Jun 21, 2024

THE MARY G. MILLER REVOCABLE TRUST

Member

09/2015

Nov 27, 2018

Jun 21, 2024

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2025

Mar 24, 2026

$246M

n/a

2024

Mar 31, 2025

$361M

$232M

n/a

2023

Mar 28, 2024

$206M

n/a

2022

Mar 31, 2023

$265M

$177M

n/a

2021

Mar 31, 2022

$197M

n/a

2020

Mar 30, 2021

$187M

$91.5M

n/a

2019

Mar 27, 2020

$131M

$59.3M

n/a

2018

Mar 12, 2019

$118M

$56.0M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

-1

33.3%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2025

$246M

$361M

-31.9%

$265M

-2.5%

Other firm

Advisors

First left

Last joined

From

Kind

Move type

Share of firm

PURE FINANCIAL ADVISORS, LLC

Dec 12, 2024

Nov 12, 2024

OREM, UT

Team lift out

RIA to RIA

66.7%

Other firm

Advisors

First left

Last joined

From

Kind

Move type

Share of firm

ARISTA WEALTH MANAGEMENT, LLC

Dec 4, 2018

Dec 13, 2018

LAS VEGAS, NV

Team lift out

RIA to RIA

40.0%