Firms, funds, people, portfolio companies and transactions from sworn filings and cited announcements, kept as a graph with a date and a source on every edge. Reported gross assets are never fund size, regulatory AUM is never dry powder, and a deal value prints only when someone disclosed it.

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Firms / G•••••• C•••••• M••••••••• L•

G•••••• C•••••• M••••••••• L•

Buyout firmLower middle marketPalm Beach, FLg••••••.comSEC registered investment adviser

GenRock Capital Management is a value-oriented private investment firm that partners with top-tier brands and experienced management teams to build lasting companies and create long-term value. Founded in 2017, we specialize in U.S.-based, control investments in cash-generative businesses and defensive industries in need of consolidation. We are currently deploying capital from our most recent fund, raised […]

Classification
Class
Buyout firmconfirmed, confidence 85%
Basis
R6: 2 of 2 distinct vehicles are sworn Private Equity Funds; 2 reported gross assets on a filing in 2022 or later
Size band
Lower middle marketdefined by: proxy: $0.25bn Private Equity Fund GAV on the Form ADV filed 2024-08-22
Classification history (1)
  1. Sep 13, 2026
    Buyout firm (confirmed, 85%, cls-pe-1)
    R6: 2 of 2 distinct vehicles are sworn Private Equity Funds; 2 reported gross assets on a filing in 2022 or later
Regulatory footprint (Form ADV)
Adviser type
registered investment adviser
Form ADV filings
Oct 3, 2017 to Aug 22, 2024
RAUM
$308Mregulatory assets under management of the adviser; not dry powder, not a fund size
PE funds, latest filing
2
PE fund GAV, latest filing
$252Mreported gross assets (Form ADV), not fund size
All private fund GAV
$252Mevery private fund type, latest filing
2024 PE fund GAV
$252Msum over funds typed Private Equity Fund with a 2024 or later as-of date
PE share of funds, lifetime
100%
Fund type mix
filed 2024-08-22, latest gav Private Equity Fund $252M, latest counts Private Equity Fund 2, lifetime distinct Private Equity Fund 2
Employees
5
Headquarters
Palm Beach, FL
Office address
375 SOUTH COUNTY ROAD, SUITE 210, Palm Beach, FL, 33480
Business phone
212-301-0770
Stated criteria beside observed behaviour
no observed deals yet
Stated by the firm
Sectors
business services, consumer
Geography
United States
Revenue
not stated or not yet read
EBITDA
not stated or not yet read
Enterprise value
not stated or not yet read
Equity check
not stated or not yet read
Control
control
Thesis
We target strong brands and categories and partner with experienced executives, enabling us to achieve acceleration in growth rates, profitability, and shareholder value.
Observed from deals on record

Nothing observed yet. Behaviour is computed from transactions and portfolio relationships, which have not been collected for this firm.

Funds
2 on record
FundVehicleVintageReported gross assets (Form ADV), not fund sizeGAV by yearForm D soldLifecycle
G•••••• I••••••••• F••• I•• L•
ADV: Private Equity Fund
buyout or unlabelled2022
first reported on Form ADV
$82.4M
as of Aug 22, 2024
no Form DUnknown
G•••••• I••••••••• F••• I• L•
ADV: Private Equity Fund
buyout or unlabelledunknown$170M
as of Aug 22, 2024
no Form DMature
Team
10 current, 1 former
1 former (kept with end dates)
Portfolio
0 relationships, 0 platforms, 0 add-ons
No portfolio relationship collected for this firm yet. They arrive from the firm’s portfolio page, deal announcements and filings.
Transactions
0 on record
No transaction naming this firm has been collected yet. The deal tape is read from SEC filings and cited announcements.
Placement agents, lenders, advisers and co-investors
0 relationships
No counterparty collected yet. These are counted from transactions that name both this firm and the other party, and from placement agents on this firm’s funds.
LP commitments
0 disclosed
No LP commitment collected yet. An LP edge needs a public disclosure with a quote, such as a pension plan’s report or an announcement naming the LP.
Events
1 most recent
  1. Oct 3, 2017
    G•••••• C•••••• M••••••••• L• first filed Form ADV in the extract (ERA)
    First Form ADV filingFactSEC Form ADV filing data 2011 to 2024 (Schedule D 7.B.(1) private funds, Schedules A/B, 1.I websites)
Across the graphs

G•••••• C•••••• M••••••••• L• is the same institution as 3 records in Venture Capital, Independent Sponsors and RIA and Wealth.

Venture Capital1Independent Sponsors1RIA and Wealth1

Which record it is in each graph, what it is called there, and what the two were joined on. The Data Factory holds all nine graphs and the identity layer between them.

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