DFX Intelligence
Private Equity Intelligence
Firms, funds, people, portfolio companies and transactions from sworn filings and cited announcements, kept as a graph with a date and a source on every edge. Reported gross assets are never fund size, regulatory AUM is never dry powder, and a deal value prints only when someone disclosed it.
The names on this page are hidden. Create a free account and they fill in. No card, and every figure, date and source on this page is public either way.
Firms / P•••••••• E••••• L••
P•••••••• E••••• L••
Classification
- Class
- Buyout firmprobable, confidence 80%
- Basis
- own website statement
- Size band
- Lower middle marketdefined by: proxy: $0.44bn Private Equity Fund GAV on the Form ADV filed 2024-04-22
Classification history (2)
- Sep 18, 2026Buyout firm (probable, 80%, cls-pe-2)own website statement“P•••••••• Equity is a Chicago-based private equity firm that partners with founder-owned, business services companies.”xn--p-1hnaaaaaaaa.com
- Sep 13, 2026Buyout firm (confirmed, 85%, cls-pe-1)R6: 7 of 7 distinct vehicles are sworn P•••••• Equity Funds; 6 reported gross assets on a filing in 2022 or later
Regulatory footprint (Form ADV)
- Adviser type
- registered investment adviser
- Form ADV filings
- Mar 5, 2018 to Apr 22, 2024
- RAUM
- $436Mregulatory assets under management of the adviser; not dry powder, not a fund size
- PE funds, latest filing
- 6
- PE fund GAV, latest filing
- $436Mreported gross assets (Form ADV), not fund size
- All private fund GAV
- $436Mevery private fund type, latest filing
- 2024 PE fund GAV
- $436Msum over funds typed Private Equity Fund with a 2024 or later as-of date
- PE share of funds, lifetime
- 100%
- Fund type mix
- filed 2024-04-22, latest gav Private Equity Fund $436M, latest counts Private Equity Fund 6, lifetime distinct Private Equity Fund 7
- Employees
- 13
- Headquarters
- Chicago, IL
- Office address
- ONE NORTH WACKER DRIVE, SUITE 4050, Chicago, IL, 60606
- Business phone
- 312-281-6205
Stated criteria beside observed behaviour
13 observed deals
Stated by the firm
- Sectors
- not stated or not yet read
- Geography
- West Coast
- Revenue
- not stated or not yet read
- EBITDA
- not stated or not yet read
- Enterprise value
- not stated or not yet read
- Equity check
- not stated or not yet read
- Control
- not stated or not yet read
- Thesis
- not stated or not yet read
Observed from deals on record
- roles
- add on 4, unknown 2, platform 7
- period
- to 2026-05-27, from 2018-05-08, undated holdings 1, dated observations 24
- window
- last 2026-05-27, first 2018-05-08
- control
- control 11, unknown 2
- companies
- 13
- geography
- count 1, share 0.077, value TX, count 1, share 0.077, value CA, count 1, share 0.077, value WA, count 1, share 0.077, value MO
- investments
- 13
- seller kinds
- founder 4
- transactions
- 12
- cadence by year
- 2018 platforms 1, 2019 add ons 1, platforms 1, 2021 platforms 3, 2022 add ons 1, 2023 add ons 1, 2024 platforms 2, 2025 add ons 1, 2026 other deals 1
- platform add on
- add ons 4, platforms 7, add ons per platform 0.57
- sector known for
- 5
- disclosed value usd
- n 0
- sector distribution
- count 3, share 0.231, value business services, examples Praecipio Consulting, Power Digital Marketing, Top Growth Marketing Agency, count 1, share 0.077, value software, examples Amusement Connect, count 1, share 0.077, value healthcare services, examples Integrated Behavioral Health
- holding period years
- n 0
- repeat counterparties
- subsector distribution
- count 2, share 0.154, value advertising marketing, examples Power Digital Marketing, Top Growth Marketing Agency, count 1, share 0.077, value management consulting, examples Praecipio Consulting, count 1, share 0.077, value software, examples Amusement Connect, count 1, share 0.077, value outpatient mental health substance, examples Integrated Behavioral Health
13 companies on the graph (12 transactions); most in business services (3); 7 platforms and 4 add-ons; observed 2018 to 2026
Funds
9 on record
| Fund | Vehicle | Vintage | Reported gross assets (Form ADV), not fund size | GAV by year | Form D sold | Lifecycle |
|---|---|---|---|---|---|---|
| P•••••••• E••••• I•• L••• ADV: P•••••• Equity Fund | buyout or unlabelled | 2021 first reported on Form ADV | $230M as of Apr 22, 2024 | no Form D | Unknown | |
| P•••••••• E••••• I•••• L••• ADV: P•••••• Equity Fund | Feeder or parallel | 2021 first reported on Form ADV | $40.4M as of Apr 22, 2024 | no Form D | Unknown | |
| P•••••••• M•• C•••••••• H•••••••• L•• ADV: P•••••• Equity Fund | Co-investment vehicle | 2020 first reported on Form ADV | $40.4M as of Apr 22, 2024 | no Form D | Mature | |
| P•••••••• I•• H••••••• L•• ADV: P•••••• Equity Fund | Feeder or parallel | 2020 first reported on Form ADV | $7.4M as of Apr 22, 2024 | no Form D | Active deployment | |
| P•••••••• S••••••••• H•••••••• L•• ADV: P•••••• Equity Fund | buyout or unlabelled | 2020 first reported on Form ADV | $3.7M as of Apr 22, 2024 | no Form D | Harvest | |
| P•••••••• I••••••••• H••••••• L•• ADV: P•••••• Equity Fund | Feeder or parallel | 2020 first reported on Form ADV | $2.8M as of Mar 26, 2020 | no Form D | Unknown | |
| P•••••••• E••••• I• G•• L••• ADV: P•••••• Equity Fund | buyout or unlabelled | unknown | $114M as of Apr 22, 2024 | no Form D | Unknown | |
| P•••••••• E••••• T•••• F••• | buyout or unlabelled | unknown | unknown | no reporting | no Form D | Unknown |
| P•••••••• E••••• T•••• F••• | buyout or unlabelled | unknown | unknown | no reporting | no Form D | Unknown |
Team
43 current, 1 former
Managing partner (8)
- B•••• A•••• · CEO - C•••••••• · start date unknown Investment organization websites (team, portfolio, strategy, criteria, news)
- C••••• C••••• · CEO - Mobile S•••••••• · start date unknown Investment organization websites (team, portfolio, strategy, criteria, news)
- C•••• L•••• · CEO - P•••••••• C••••••••• · start date unknown Investment organization websites (team, portfolio, strategy, criteria, news)
- J••• T•••••• · CEO - A•••••••• C•••••• · start date unknown Investment organization websites (team, portfolio, strategy, criteria, news)
- M••• S•••••• · CEO - R•••••• · start date unknown Investment organization websites (team, portfolio, strategy, criteria, news)
- R••••• S••• · CEO - Uprise H••••• · start date unknown Investment organization websites (team, portfolio, strategy, criteria, news)
- R••••• S•••••••• · CEO - Reservoir Communications Group · start date unknown Investment organization websites (team, portfolio, strategy, criteria, news)
- W••• S•••• · CEO - MAS Medical Staffing · start date unknown Investment organization websites (team, portfolio, strategy, criteria, news)
Partner (6)
- E••• H••••• · Partner · start date unknown Investment organization websites (team, portfolio, strategy, criteria, news)
- J••• F•••••• · partner · start date unknown Press release wires (PR Newswire, GlobeNewswire, Business Wire public pages and RSS)
- J••• W••••• F•••••• · Partner · start date unknown Investment organization websites (team, portfolio, strategy, criteria, news)
- J••• W••••• F•••••• · Partner · since Oct 1, 2019 SEC Form ADV filing data 2011 to 2024 (Schedule D 7.B.(1) private funds, Schedules A/B, 1.I websites)
- S•••• J••••• · Partner · start date unknown Investment organization websites (team, portfolio, strategy, criteria, news)
- S••••• B•••••• J••••• · Partner; Sole Member · since Dec 1, 2012 SEC Form ADV filing data 2011 to 2024 (Schedule D 7.B.(1) private funds, Schedules A/B, 1.I websites)
Principal (3)
- E••• H••••• · Principal · start date unknown Press release wires (PR Newswire, GlobeNewswire, Business Wire public pages and RSS)
- J•• M••••••••• · Principal · start date unknown Investment organization websites (team, portfolio, strategy, criteria, news)
- L••• E•••• · Principal · start date unknown Investment organization websites (team, portfolio, strategy, criteria, news)
Vice president (4)
- A•••• D••••• · Vice President · start date unknown Investment organization websites (team, portfolio, strategy, criteria, news)
- H•••• W••••••• · Vice President · start date unknown Investment organization websites (team, portfolio, strategy, criteria, news)
- J•• M••••••••• · Vice President · start date unknown Press release wires (PR Newswire, GlobeNewswire, Business Wire public pages and RSS)
- O••• H••• · Senior Associate · start date unknown Investment organization websites (team, portfolio, strategy, criteria, news)
Associate (2)
- C••• L•••••• · Associate · start date unknown Investment organization websites (team, portfolio, strategy, criteria, news)
- E••• P••••••••• · Associate · start date unknown Investment organization websites (team, portfolio, strategy, criteria, news)
Operating partner (2)
- A•• M•••• · Principal, Head of Value Creation · start date unknown Investment organization websites (team, portfolio, strategy, criteria, news)
- J••• O••••• · Vice President, Value Creation · start date unknown Investment organization websites (team, portfolio, strategy, criteria, news)
Business development (1)
- A••• F••••••• · Principal, Business Development · start date unknown Investment organization websites (team, portfolio, strategy, criteria, news)
Board or advisory (11)
- C•••••••• H••••••••• · Board Member - R•••••• · start date unknown Investment organization websites (team, portfolio, strategy, criteria, news)
- C•••• K••••• · Former Board Member - P•••• D•••••• · start date unknown Investment organization websites (team, portfolio, strategy, criteria, news)
- C•••••• N••••• · Board Member - brightfin · start date unknown Investment organization websites (team, portfolio, strategy, criteria, news)
- J••• P•••••• · Board Member - Uprise H••••• · start date unknown Investment organization websites (team, portfolio, strategy, criteria, news)
- J••• R••• · Board Member - P•••••••• C••••••••• · start date unknown Investment organization websites (team, portfolio, strategy, criteria, news)
- J••• S••••••••• · Board Member - MAS Medical Staffing · start date unknown Investment organization websites (team, portfolio, strategy, criteria, news)
- J•••• B••••••••• · Board Member - C•••••••• · start date unknown Investment organization websites (team, portfolio, strategy, criteria, news)
- L••••• S•••••• · Board Member - P•••••••• C••••••••• · start date unknown Investment organization websites (team, portfolio, strategy, criteria, news)
- M••• M••• · Board Member - A•••••••• C•••••• · start date unknown Investment organization websites (team, portfolio, strategy, criteria, news)
- T•••••• D••••• · Board Member - R•••••• · start date unknown Investment organization websites (team, portfolio, strategy, criteria, news)
- T••• M••••• · Board Member - e••••• s••••• · start date unknown Investment organization websites (team, portfolio, strategy, criteria, news)
Platform (5)
- B••• B••••• · Vice President - Accounting · start date unknown Investment organization websites (team, portfolio, strategy, criteria, news)
- J•••• F••••• · Board Member - Reservoir Communications Group · start date unknown Investment organization websites (team, portfolio, strategy, criteria, news)
- J••••••• L••••••• · Head of Talent · start date unknown Investment organization websites (team, portfolio, strategy, criteria, news)
- L••• ••••••• H•••••• · Chief Financial Officer & Chief Compliance Officer · start date unknown Investment organization websites (team, portfolio, strategy, criteria, news)
- L••• B••• L••••• · Chief Compliance Officer & Chief Financial Officer · since Mar 1, 2021 SEC Form ADV filing data 2011 to 2024 (Schedule D 7.B.(1) private funds, Schedules A/B, 1.I websites)
Other (1)
- S•••••• V••• · Senior Office Administrator · start date unknown Investment organization websites (team, portfolio, strategy, criteria, news)
1 former (kept with end dates)
- S••••• B•••••• J••••• · Managing Member · Dec 1, 2012 to Mar 30, 2020 Inference
Portfolio
13 relationships, 7 platforms, 4 add-ons
Transactions
12 on record
Placement agents, lenders, advisers and co-investors
5 relationships
Placement agents (1)
- M•• P•••••• F••• A••••••• L•• 3 shared · strong · last Jan 1, 2021
Lenders (1)
- C•••••• A••••••• L•• 1 shared · one time · last Mar 20, 2025
Financial advisers (2)
- N•• C•••••• C•••••• P••••••• 1 shared · one time · last Jan 31, 2019
- M•••••• F••••••••• I••• 1 shared · one time · last May 8, 2018
Legal advisers (1)
- K••••• M••••• R••••••• L•• 1 shared · one time · last May 8, 2018
LP commitments
0 disclosed
No LP commitment collected yet. An LP edge needs a public disclosure with a quote, such as a pension plan’s report or an announcement naming the LP.
Events
56 most recent
- Sep 15, 2026P•••••••• Equity Announces Promotion of E••• H••••• to Partner September 15 2026
- Jun 3, 2026Reservoir Communications Group Acquires Applied Patient Experience (“AppliedPX”) to Integrate Patient-Focused Evidence & Engagement Across Core Offers June 03 2026
- May 27, 2026P•••••••• Equity Makes Strategic Investment in A•••••••• C••••••, a Specialty Payments Platform for the A•••••••• Industry
- May 27, 2026P•••••••• Equity Makes Strategic Investment in A•••••••• C••••••, a Specialty Payments Platform for the A•••••••• Industry May 27 2026
- May 18, 2026P•••••••• E••••• L••: P•••••• Equity Funds on Form ADV 6 (2024 extract) -> 8 (roster 2026-09-01)
- Jan 27, 2026Following the Exit of brightfin’s S••••••Now-Native Business, Mobile S•••••••• Returns With a Focused Mid-M•••et Strategy and Plans for Strategic G••••• January 27 2026
- Jan 13, 2026P•••••••• Equity Announces 2025 Team Promotions January 13 2026
- Oct 13, 2025P•••••••• Equity Hires J••••••• L••••••• as Head of Talent to Join Operations Team October 13 2025
- Aug 11, 2025P•••••••• Equity Announces Close of $370 Million Oversubscribed T•••• Fund August 11 2025
- Feb 6, 2025C•••••••• Announces the Acquisitions of CyberSafe and onShore Security February 06 2025
- Dec 19, 2024P•••••••• Equity Announces the Sale of its Investment in WPAS December 19 2024
- Nov 20, 2024T•• R•••••• C•••••• is Acquired by P•••••••• Equity
- Nov 20, 2024T•• R•••••• C•••••• is Acquired by P•••••••• Equity November 20 2024
- Nov 13, 2024Reservoir Communications Group and P•••••••• Equity Announce New Investment Partnership November 13 2024
- Oct 22, 2024eHouse Acquires Pointer Creative to Enhance Shopify Creative, UX/UI, Design and Development Capabilities October 22 2024
- Jun 26, 2024eHouse Acquires VL OMNI, Strengthens Commerce Data Integration Capabilities June 26 2024
- Apr 10, 2024P•••••••• Equity Announces Investment in e••••• S•••••
- Apr 10, 2024P•••••••• Equity Announces Investment in e••••• S••••• April 10 2024
- Jan 19, 2024P•••••••• Equity Promotes J•• M••••••••• to Principal January 19 2024
- Mar 28, 2023P•••••••• Equity Promotes L••• H•••••• to Chief Financial Officer March 28 2023
- Feb 28, 2023C•••••••• Announces Acquisition of C••••••••• to Provide Advanced Cybersecurity S•••••••• and Brings on Experienced Security Veteran, B•••• A••••, as CEO February 28 2023
- Sep 22, 2022Peter Bailey Joins P••••••••-Backed Sentrics as Chief Executive Officer September 22 2022
- Aug 23, 2022P••••••••-Backed P•••••••• Acquires Coyote Creek to Become One of the Largest Atlassian Solution Partners August 23 2022
- Mar 16, 2022P•••••••• Equity Announces Sale of Investment in P•••• D•••••• March 16 2022
- Mar 10, 2022P•••••••• C••••••••• Completes Acquisition of 6••••• March 10 2022
- Mar 3, 2022Michael Rapp Joins P••••••••-Backed P•••••••• C••••••••• as CEO March 03 2022
- Dec 1, 2021Shannon Delage Joins MAS Medical Staffing as CEO December 01 2021
- Oct 26, 2021P•••••••• Equity Makes Platform Investment in P•••••••• C•••••••••, a Leading Agile Consultancy and Atlassian S•••••••• Partner
- Oct 26, 2021P•••••••• Equity Makes Platform Investment in P•••••••• C•••••••••, a Leading Agile Consultancy and Atlassian S•••••••• Partner October 26 2021
- Aug 17, 2021P•••••••• Equity Makes Platform Investment in C••••••••, a Leading H•••••care-Focused Cybersecurity Firm
- Aug 17, 2021P•••••••• Equity Makes Platform Investment in C••••••••, a Leading H•••••care-Focused Cybersecurity Firm August 17 2021
- Jun 8, 2021P•••••••• Equity Makes First Fund II Investment – MAS Medical Staffing June 08 2021
- Mar 30, 2021IBH Acquires Leading D•••••• H••••• Platform – Uprise and Solidifies Position as a Population H••••• Leader March 30 2021
- Feb 9, 2021IBH Acquires HMC H•••••works and Raises Bar for Population H••••• February 09 2021
- Jan 14, 2021P•••••••• Equity Invests in W•••••• • P•••••• A••••••••• S•••••• (“WPAS”)
- Jan 14, 2021P•••••••• Equity Invests in W•••••• • P•••••• A••••••••• S•••••• (“WPAS”) January 14 2021
- Jan 12, 2021P•••• D•••••• Acquires Premiere Performance-Based Media and Social Creative Company, Social Method January 12 2021
- Dec 15, 2020P•••••••• Equity Closes Oversubscribed Fund II With $225 Million of Capital Commitments December 15 2020
- Nov 18, 2020P•••• D•••••• Acquires Leading Customer and Intelligence Tool, DataQ November 18 2020
- Sep 2, 2020IBH Acquires Leading West Coast EAP Provider – Claremont EAP September 02 2020
- Aug 7, 2020P•••• D•••••• Acquires Leading Consumer Public Relations Firm Covet PR August 07 2020
- Feb 21, 2020P•••• D•••••• M•••••••• Announces A•••••’s First President – Industry Veteran Jeff Mason Joins Executive Leadership Team February 21 2020
- Feb 11, 2020P•••• D•••••• M•••••••• Names C•••• K••••• to Board of Directors February 11 2020
- Jan 9, 2020P•••••••• Equity Promotes A••• F••••••• to Principal January 09 2020
- Oct 28, 2019P•••••••• Equity Names A•• M•••• Principal, Operations October 28 2019
- Oct 21, 2019P•••• D•••••• M•••••••• Acquires T•• G••••• M•••••••• A•••••, Factorial D•••••• October 21 2019
- Oct 1, 2019P•••••••• Equity Promotes J••• F•••••• to Partner October 01 2019
- May 16, 2019P•••••••• Equity Promotes E••• H••••• to Principal May 16 2019
- Apr 11, 2019Sentrics Acquires Silversphere to Enrich Senior Living Capabilities April 11 2019
- Apr 4, 2019Sentrics Acquires SeniorTV to Expand Interactive Entertainment Choices for Seniors April 04 2019
- Jan 31, 2019P•••••••• Equity Announces Investment in P•••• D•••••• M••••••••
- Jan 31, 2019P•••••••• Equity Announces Investment in P•••• D•••••• M•••••••• January 31 2019
- May 8, 2018P•••••••• Equity Announces Investment in I••••••••• B••••••••• H•••••, Inc.
- May 8, 2018P•••••••• Equity Announces Investment in I••••••••• B••••••••• H•••••, Inc. May 08 2018
- Mar 5, 2018P•••••••• E••••• L•• first filed Form ADV in the extract (ERA)
- Sep 13, 2017P•••••••• Equity Announces the Sale of its Portfolio Company, MicroMass Communications, Inc. to UDG H•••••care PLC September 13 2017
Across the graphs
P•••••••• E••••• L•• is the same institution as 3 records in Venture Capital, Independent Sponsors and RIA and Wealth.
Venture Capital1Independent Sponsors1RIA and Wealth1
Which record it is in each graph, what it is called there, and what the two were joined on. The Data Factory holds all nine graphs and the identity layer between them.
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