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Transactions / S••••• G••••

S••••• G•••• secures a strategic growth investment from Hg

Growth investmentannouncedannounced Jul 22, 2026Fact
What happened
Target
S••••• G••••
Platform
not an add-on on record
Control
unknown
Share acquired
unknown
Industry
unknown
Target location
unknown
Seller kind
unknown
Rollover
unknown
Values, only where disclosed
Enterprise value
Not disclosed
Purchase price
Not disclosed
Equity value
Not disclosed
Target revenue
Not disclosed
Target EBITDA
Not disclosed
Multiple
Not disclosed
Parties and roles
5 named
Buy side
  • H•Sponsorderived
    “S••••• G•••• secures a strategic growth investment from Hg, at a valuation of more than £200m, to accelerate its AI-led product vision for UK estate and letting agents | published on Hg's own news page hgcapital.com”
Advisory side
  • A••••••Sell-side adviserconfirmed
    “S••••• G•••• was advised by A•••••• and M•••••.”
  • M•••••Sell-side adviserconfirmed
    “S••••• G•••• was advised by A•••••• and M•••••.”
Side not stated
  • T•• S••••Managementconfirmed
    “Heather and T•• S••••, co-CEOs and co-founders of S••••• G••••, said: "We built S••••• to fundamentally change how estate and letting agents work, and AI is central to that mission.”
  • S••••• G••••Targetconfirmed
    “S••••• G•••• secures a strategic growth investment from Hg, at a valuation of more than £200m, to accelerate its AI-led product vision for UK estate and letting agents”
Evidence
“S••••• G•••• secures a strategic growth investment from Hg, at a valuation of more than £200m, to accelerate its AI-led product vision for UK estate and letting agents”
Press release wires (PR Newswire, GlobeNewswire, Business Wire public pages and RSS)confidence 80%recorded Sep 14, 2026
S••••• G•••• secures a strategic growth investment from Hg | Private Equity Intelligence | DFX