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Transactions / W••••• D•••••

M••••• P••••••••• G•••• Acquires W••••• D•••••

Add-on acquisitionclosedadd-onannounced Jul 23, 2024closed Jul 23, 2024Fact
What happened
Target
W••••• D•••••
Platform
M••••• P••••••••• G••••add-on basis: M••••• P••••••••• G•••• (MPG) has acquired W••••• D•••••, a boutique manufacturers’ representative company that has made its mark providing value to Meijer, Walgreens, their consumers and the brands it represents. | M••••• P••••••••• G•••• is held by I••••••• Capital on its portfolio page; published on I••••••• Capital's own news page
Control
Control
Share acquired
unknown
Industry
consumer / brand, consumer
Target location
unknown
Seller kind
unknown
Rollover
unknown
Values, only where disclosed
Enterprise value
Not disclosed
Purchase price
Not disclosed
Equity value
Not disclosed
Target revenue
Not disclosed
Target EBITDA
Not disclosed
Multiple
Not disclosed
Parties and roles
4 named
Buy side
  • M••••• P••••••••• G••••Platformconfirmed
    “M••••• P••••••••• G•••• (MPG) has acquired W••••• D•••••, a boutique manufacturers’ representative company that has made its mark providing value to Meijer, Walgreens, their consumers and the brands it represents. | M••••• P••••••••• G•••• is held by I••••••• Capital on its portfolio page; published”
  • I••••••• C•••••• G••••• L•••Sponsorderived
    “M••••• P••••••••• G•••• (MPG) has acquired W••••• D•••••, a boutique manufacturers’ representative company that has made its mark providing value to Meijer, Walgreens, their consumers and the brands it represents. | M••••• P••••••••• G•••• is held by I••••••• Capital on its portfolio page; published”
Side not stated
  • G••••• C•••••Managementconfirmed
    “By uniting these two leading teams, we expand their collective reach and unlock greater opportunities for our brand partners,” said G••••• C•••••, CEO of MPG.”
  • W••••• D•••••Targetconfirmed
    “M••••• P••••••••• G•••• (MPG) has acquired W••••• D•••••, a boutique manufacturers’ representative company that has made its mark providing value to Meijer, Walgreens, their consumers and the brands it represents.”
Evidence
“M••••• P••••••••• G•••• (MPG) has acquired W••••• D•••••, a boutique manufacturers’ representative company that has made its mark providing value to Meijer, Walgreens, their consumers and the brands it represents.”
Press release wires (PR Newswire, GlobeNewswire, Business Wire public pages and RSS)confidence 80%recorded Sep 15, 2026
M••••• P••••••••• G•••• Acquires W••••• D••••• | Private Equity Intelligence | DFX