Firms, funds, people, portfolio companies and transactions from sworn filings and cited announcements, kept as a graph with a date and a source on every edge. Reported gross assets are never fund size, regulatory AUM is never dry powder, and a deal value prints only when someone disclosed it.

Firms / Insignia Capital Group, L.P.

Insignia Capital Group, L.P.

Buyout firmLower middle marketWalnut Creek, CAinsigniacap.comSEC registered investment adviser

Building Exceptional and Enduring Businesses Insignia Capital Group is a growth-oriented private equity firm focused on building world-class companies in

Classification
Class
Buyout firmconfirmed, confidence 85%
Basis
R6: 4 of 4 distinct vehicles are sworn Private Equity Funds; 4 reported gross assets on a filing in 2022 or later
Size band
Lower middle marketdefined by: proxy: $0.88bn Private Equity Fund GAV on the Form ADV filed 2024-03-29
Classification history (1)
  1. Sep 13, 2026
    Buyout firm (confirmed, 85%, cls-pe-1)
    R6: 4 of 4 distinct vehicles are sworn Private Equity Funds; 4 reported gross assets on a filing in 2022 or later
Regulatory footprint (Form ADV)
Adviser type
registered investment adviser
Form ADV filings
Nov 19, 2013 to Mar 29, 2024
RAUM
$883Mregulatory assets under management of the adviser; not dry powder, not a fund size
PE funds, latest filing
4
PE fund GAV, latest filing
$883Mreported gross assets (Form ADV), not fund size
All private fund GAV
$883Mevery private fund type, latest filing
2024 PE fund GAV
$883Msum over funds typed Private Equity Fund with a 2024 or later as-of date
PE share of funds, lifetime
100%
Fund type mix
filed 2024-03-29, latest gav Private Equity Fund $883M, latest counts Private Equity Fund 4, lifetime distinct Private Equity Fund 4
Employees
13
Headquarters
Walnut Creek, CA
Office address
1333 N. CALIFORNIA BLVD., SUITE 520, Walnut Creek, CA, 94596
Business phone
(925) 399-8900
Stated criteria beside observed behaviour
24 observed deals
Stated by the firm
Sectors
technology, consumer, business services
Geography
not stated or not yet read
Revenue
not stated or not yet read
EBITDA
not stated or not yet read
Enterprise value
not stated or not yet read
Equity check
not stated or not yet read
Control
control,minority
Thesis
We seek to invest in profitable, growth-oriented businesses with defensible market positions led by founders and entrepreneurs who want to reinvest materially alongside Insignia.
Observed from deals on record
roles
add on 8, unknown 13, platform 4
period
to 2026-02-03, from 2014-01-01, undated holdings 1, dated observations 36
window
last 2026-02-03, first 2022-01-18
control
control 9, unknown 16
companies
24
geography
count 1, share 0.042, value OR
investments
25
seller kinds
founder 1, sponsor 1
transactions
12
cadence by year
2022 add ons 1, 2023 add ons 1, 2024 add ons 4, platforms 1, 2025 add ons 2, other deals 1, 2026 add ons 1, other deals 1
platform add on
add ons 8, platforms 4, add ons per platform 2
sector known for
15
disclosed value usd
n 0
sector distribution
count 6, share 0.25, value business services, examples Oxford Road, LT Partners, Acorn Influence, New Engen, count 3, share 0.125, value specialty distribution, examples E.A. Langenfeld, Century Snacks, Wodika Devine, count 2, share 0.083, value industrial manufacturing, examples Chocolate Works, Tillamook Country Smoker, count 1, share 0.042, value education, examples MediaAlpha, count 1, share 0.042, value media telecom, examples Trooh Media, count 1, share 0.042, value software, examples Dualboot Partners, count 1, share 0.042, value life sciences, examples MNG Health
holding period years
n 6, median 5.5
repeat counterparties
role legal adviser, shared 2, entity id c831a54a-dc12-43a5-ab2f-6edbf0aa024b
subsector distribution
count 6, share 0.25, value advertising marketing, examples Oxford Road, LT Partners, Acorn Influence, New Engen, count 2, share 0.083, value misc durable wholesale, examples Century Snacks, Wodika Devine, count 1, share 0.042, value education, examples MediaAlpha, count 1, share 0.042, value miscellaneous manufacturing, examples Chocolate Works, count 1, share 0.042, value food manufacturing, examples Tillamook Country Smoker, count 1, share 0.042, value media telecom, examples Trooh Media, count 1, share 0.042, value hardware plumbing hvac wholesale, examples E.A. Langenfeld, count 1, share 0.042, value software, examples Dualboot Partners

24 companies on the graph (12 transactions); most in business services (6); 4 platforms and 8 add-ons; median observed hold 5.5 years (n=6); observed 2014 to 2026

Funds
4 on record
FundVehicleVintageReported gross assets (Form ADV), not fund sizeGAV by yearForm D soldLifecycle
Insignia Capital Partners II, L.P.
ADV: Private Equity Fund
Buyout fund2022
first reported on Form ADV
$265M
as of Mar 29, 2024
no Form DEarly deployment
Insignia Capital Partners II (parallel a), L.P.
ADV: Private Equity Fund
Buyout fund2022
first reported on Form ADV
$82.0M
as of Mar 29, 2024
no Form DEarly deployment
Insignia Capital Partners, L.P.
ADV: Private Equity Fund
Buyout fundunknown$386M
as of Mar 29, 2024
no Form DHarvest
Insignia Capital Partners (parallel a), L.P.
ADV: Private Equity Fund
Buyout fundunknown$150M
as of Mar 29, 2024
no Form DHarvest
Team
24 current, 3 former
Managing partner (7)
Business development (1)
3 former (kept with end dates)
Portfolio
25 relationships, 4 platforms, 8 add-ons
CompanyRoleStatusInvestedHeldPartnerSource
Grapevine
add-on to New Engen
Add-onactiveFeb 3, 2026
transaction announcement
8 monthsunknownFact Press release wires (PR Newswire, GlobeNewswire, Business Wire public pages and RSS)
TidalRole unknownactiveSep 3, 2025
transaction announcement
1.0 yearsTony Broglio (confirmed)Fact Press release wires (PR Newswire, GlobeNewswire, Business Wire public pages and RSS)
Thompson Chocolate
add-on to Chocolate Works
Add-onactiveMay 12, 2025
transaction announcement
1.4 yearsunknownFact Press release wires (PR Newswire, GlobeNewswire, Business Wire public pages and RSS)
LT Partners
add-on to New Engen
Add-onactiveMar 5, 2025
transaction announcement
1.5 yearsunknownFact Press release wires (PR Newswire, GlobeNewswire, Business Wire public pages and RSS)
Tidal Financial GroupRole unknownactiveJan 1, 2025
year stated on the firm's page
1.7 yearsunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
Trooh MediaRole unknownactiveJan 1, 2025
year stated on the firm's page
1.7 yearsTony Broglio (confirmed)Fact Investment organization websites (team, portfolio, strategy, criteria, news)
E.A. LangenfeldAdd-onactiveDec 3, 2024
transaction announcement
1.8 yearsunknownFact Press release wires (PR Newswire, GlobeNewswire, Business Wire public pages and RSS)
Donut Digital
add-on to New Engen
Add-onactiveSep 26, 2024
transaction announcement
2.0 yearsunknownFact Press release wires (PR Newswire, GlobeNewswire, Business Wire public pages and RSS)
TikTok Shop Partner Team GoAdd-onactiveSep 9, 2024
transaction announcement
2.0 yearsunknownFact Press release wires (PR Newswire, GlobeNewswire, Business Wire public pages and RSS)
Wodika DevineAdd-onactiveJul 23, 2024
transaction announcement
2.2 yearsunknownFact Press release wires (PR Newswire, GlobeNewswire, Business Wire public pages and RSS)
Oxford RoadPlatformactiveJan 1, 2024
year stated on the firm's page
2.7 yearsunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
Chocolate WorksRole unknownactiveJan 1, 2023
year stated on the firm's page
3.7 yearsunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
Dualboot PartnersRole unknownactiveJan 1, 2023
year stated on the firm's page
3.7 yearsunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
Acorn Influence
add-on to New Engen
Add-onactiveJan 18, 2022
transaction announcement
4.7 yearsunknownFact Press release wires (PR Newswire, GlobeNewswire, Business Wire public pages and RSS)
FueledRole unknownactiveJan 1, 2022
year stated on the firm's page
4.7 yearsunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
Market Performance GroupPlatformexited
exited Jan 1, 2024
Jan 1, 2021
year stated on the firm's page
3.0 yearsunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
New EngenPlatformactiveJan 1, 2021
year stated on the firm's page
5.7 yearsunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
MediaAlphaRole unknownexited
exited Jan 1, 2025
Jan 1, 2019
year stated on the firm's page
6.0 yearsunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
NetrushRole unknownactiveJan 1, 2019
year stated on the firm's page
7.7 yearsunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
WillowTreeRole unknownexited
exited Jan 1, 2023
Jan 1, 2018
year stated on the firm's page
5.0 yearsunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
Tillamook Country SmokerRole unknownexited
exited Jan 1, 2026
Jan 1, 2017
year stated on the firm's page
9.0 yearsunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
Century SnacksRole unknownactiveJan 1, 2016
year stated on the firm's page
10.7 yearsunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
MNG HealthRole unknownexited
exited Jan 1, 2019
Jan 1, 2015
year stated on the firm's page
4.0 yearsunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
TrucoRole unknownexited
exited Jan 1, 2020
Jan 1, 2014
year stated on the firm's page
6.0 yearsunknownFact Investment organization websites (team, portfolio, strategy, criteria, news)
Chocolate WorksPlatformactiveunknownunknownunknownFact Press release wires (PR Newswire, GlobeNewswire, Business Wire public pages and RSS)
Transactions
13 on record
DateTypeTargetThis firm’s roleSource
Jun 8, 2026Add-on acquisitionTillamook Country SmokerSeller (confirmed)prnewswire.com
Feb 3, 2026Add-on acquisitionGrapevineSponsor (derived)insigniacap.com
Jan 7, 2026Growth investmentTrooh MediaSponsor (confirmed)insigniacap.com
Sep 3, 2025Growth investmentTidalSponsor (confirmed)insigniacap.com
May 12, 2025Add-on acquisitionThompson ChocolateSponsor (confirmed)insigniacap.com
Mar 5, 2025Add-on acquisitionLT PartnersSponsor (derived)newengen.com
Dec 3, 2024Add-on acquisitionE.A. LangenfeldSponsor (derived)insigniacap.com
Oct 22, 2024Platform acquisitionOxford RoadSponsor (confirmed)insigniacap.com
Sep 26, 2024Add-on acquisitionDonut DigitalSponsor (confirmed)insigniacap.com
Sep 9, 2024Add-on acquisitionTikTok Shop Partner Team GoSponsor (derived)insigniacap.com
Jul 23, 2024Add-on acquisitionWodika DevineSponsor (derived)insigniacap.com
Jun 7, 2023Add-on acquisitionLT PartnersSponsor (confirmed)insigniacap.com
Jan 18, 2022Add-on acquisitionAcorn InfluenceSponsor (confirmed)newengen.com
Placement agents, lenders, advisers and co-investors
8 relationships
Placement agents (2)
  • Monument Group, Inc. 2 shared · recurring · last Jan 1, 2022
  • Sixpoint Partners LLC 1 shared · one time · last Jan 1, 2015
Financial advisers (3)
  • Canaccord Genuity Corp. 2 shared · recurring · last Jan 7, 2026
  • PALAZZO 1 shared · one time · last Sep 26, 2024
  • Cascadia Capital 1 shared · one time · last Oct 22, 2024
Legal advisers (3)
  • DLA Piper 2 shared · recurring · last Jan 7, 2026
  • Aird & Berlis LLP 1 shared · one time · last Jan 7, 2026
  • Cooley LLP 1 shared · one time · last Oct 22, 2024
LP commitments
0 disclosed
No LP commitment collected yet. An LP edge needs a public disclosure with a quote, such as a pension plan’s report or an announcement naming the LP.
Events
16 most recent
  1. Aug 10, 2026
    Second Nature Brands Completes Acquisition of Insignia Portfolio Company Tillamook Country Smoker
  2. Jun 10, 2026
    Insignia Capital Group, L.P.: Private Equity Funds on Form ADV 4 (2024 extract) -> 6 (roster 2026-09-01)
  3. Feb 3, 2026
    New Engen Expands Creator-Powered Offering with Acquisition of Grapevine
  4. Jan 7, 2026
    Insignia Capital Group Announces Strategic Investment in Trooh Media
  5. Jan 7, 2026
    Insignia Capital Group Announces Strategic Investment in Trooh Media
  6. Oct 23, 2025
    Insignia Capital Group Announces Closing of $500 Million Fund III
  7. Sep 3, 2025
    Insignia Capital Group Announces Strategic Investment in Tidal
  8. Sep 3, 2025
    Insignia Capital Group Announces Strategic Investment in Tidal
  9. May 12, 2025
    Chocolate Works Announces Acquisition of Thompson Chocolate
  10. Dec 3, 2024
    Market Performance Group Acquires E.A. Langenfeld
  11. Oct 22, 2024
    Insignia Capital Group Acquires Oxford Road and Veritone One
  12. Oct 22, 2024
    Insignia Capital Group Acquires Oxford Road and Veritone One
  13. Sep 26, 2024
    New Engen Acquires Creative-Led Performance Marketing Agency, Donut Digital
  14. Sep 9, 2024
    Market Performance Group Acquires TikTok Shop Partner Team Go
  15. Jul 23, 2024
    Market Performance Group Acquires Wodika Devine
  16. Nov 19, 2013
    Insignia Capital Group, L.P. first filed Form ADV in the extract (ERA)
Across the graphs

Insignia Capital Group, L.P. is the same institution as 2 records in Independent Sponsors and RIA and Wealth.

Independent Sponsors1RIA and Wealth1

Which record it is in each graph, what it is called there, and what the two were joined on. The Data Factory holds all nine graphs and the identity layer between them.

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