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Private Equity Intelligence
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Transactions / Tillamook Country Smoker
Second Nature Brands Acquires Tillamook Country Smoker
Add-on acquisitionclosedadd-onannounced Jun 8, 2026closed Aug 10, 2026Fact
What happened
- Target
- Tillamook Country Smoker
- Platform
- Second Nature Brandsadd-on basis: Second Nature Brands is a portfolio company of CapVest Partners LLP.
- Control
- Control
- Share acquired
- unknown
- Industry
- consumer / brand
- Target location
- OR, US
- Seller kind
- Corporate parent
- Rollover
- unknown
Values, only where disclosed
- Enterprise value
- Not disclosed
- Purchase price
- Not disclosed
- Equity value
- Not disclosed
- Target revenue
- Not disclosed
- Target EBITDA
- Not disclosed
- Multiple
- Not disclosed
Parties and roles
11 named
Buy side
- “We are proud of everything the team accomplished together and look forward to watching what they accomplish with Second Nature Brands in their next phase of growth," said David Lowe, Managing Partner at Insignia Capital Group.”
- “Second Nature Brands is a portfolio company of CapVest Partners LLP.”
- “Second Nature Brands is a portfolio company of CapVest Partners LLP.”
Sell side
- “Second Nature Brands ("SNB" or "the Company"), the leading creator of premium snacks and treats, today announces it has agreed to acquire Tillamook Country Smoker (Tillamook) from Insignia Capital Group and family shareholders.”
- “About Insignia Capital Group Insignia Capital Group is a growth-oriented private equity firm focused on building world-class companies in the consumer and business services sectors.”
Advisory side
- Solomon PartnersBuy-side adviserconfirmed“Solomon Partners acted as financial advisor to Second Nature Brands.”
- “Houlihan Lokey acted as exclusive financial advisor and Kirkland & Ellis LLP acted as legal counsel to Tillamook Country Smoker and Insignia Capital Group.”
- “Houlihan Lokey acted as exclusive financial advisor and Kirkland & Ellis LLP acted as legal counsel to Tillamook Country Smoker and Insignia Capital Group.”
Side not stated
- “Adam Butler, CEO of Second Nature Brands, said: "Tillamook is a great addition to our growing portfolio of better-for-you snacks, known for quality natural ingredients, innovation, and consistently outperforming its competitors on taste and customer satisfaction.”
- “Shane Chambers, CEO of Tillamook, said: "We are incredibly excited to be joining SNB, who share our values and passion to deliver consumers only the best clean high quality on-the-go snacks and nutrition.”
- “Second Nature Brands ("SNB" or "the Company"), the leading creator of premium snacks and treats, today announces it has agreed to acquire Tillamook Country Smoker (Tillamook) from Insignia Capital Group and family shareholders.”
Evidence
“Second Nature Brands ("SNB" or "the Company"), the leading creator of premium snacks and treats, today announces it has agreed to acquire Tillamook Country Smoker (Tillamook) from Insignia Capital Group and family shareholders.”
Press release wires (PR Newswire, GlobeNewswire, Business Wire public pages and RSS)confidence 80%recorded Sep 15, 2026