DFX Intelligence
Private Equity Intelligence
Firms, funds, people, portfolio companies and transactions from sworn filings and cited announcements, kept as a graph with a date and a source on every edge. Reported gross assets are never fund size, regulatory AUM is never dry powder, and a deal value prints only when someone disclosed it.
Transactions / Armadillo
Bond Acquires Armadillo – A Leading UK Relationship Marketing Agency
Add-on acquisitionannouncedadd-onannounced Nov 11, 2025Fact
What happened
- Target
- Armadillo
- Platform
- Bondadd-on basis: November 11, 2025 – Bond, the leading customer intelligence-driven engagement company backed by Mountaingate Capital, has acquired Armadillo, an award-winning UK CRM agency. | published on Mountaingate's own news page
- Control
- Control
- Share acquired
- unknown
- Industry
- business_services / marketing
- Target location
- unknown
- Seller kind
- unknown
- Rollover
- unknown
Values, only where disclosed
- Enterprise value
- Not disclosed
- Purchase price
- Not disclosed
- Equity value
- Not disclosed
- Target revenue
- Not disclosed
- Target EBITDA
- Not disclosed
- Multiple
- Not disclosed
Parties and roles
4 named
Buy side
- “November 11, 2025 – Bond, the leading customer intelligence-driven engagement company backed by Mountaingate Capital, has acquired Armadillo, an award-winning UK CRM agency. | published on Mountaingate's own news page”
- “November 11, 2025 – Bond, the leading customer intelligence-driven engagement company backed by Mountaingate Capital, has acquired Armadillo, an award-winning UK CRM agency. | published on Mountaingate's own news page”
Side not stated
- ““We are thrilled to welcome Armadillo to Bond,” said Morana Bakula, CEO of Bond.”
- “Bond Acquires Armadillo – A Leading UK Relationship Marketing Agency”
Evidence
“Bond Acquires Armadillo – A Leading UK Relationship Marketing Agency”
Press release wires (PR Newswire, GlobeNewswire, Business Wire public pages and RSS)confidence 80%recorded Sep 16, 2026