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Transactions / Ad Advance

Mountaingate Portfolio Company Podean, the largest independent, global marketplace-focused agency, reinforces its leadership with the acquisition of Ad Advance

Add-on acquisitionclosedadd-onannounced Feb 19, 2026closed Feb 19, 2026Fact
What happened
Target
Ad Advance
Platform
Podeanadd-on basis: Podean, the largest independent global marketplace-focused agency and recipient of Amazon’s coveted “Global Expansion Award”, has acquired Ad Advance, a leading retail media agency specializing in full-funnel strategy and performance across Amazon, Walmart, and emerging commerce channels. | Podean is held by Mountaingate on its portfolio page; published on Mountaingate's own news page
Control
Control
Share acquired
unknown
Industry
unknown
Target location
MN, US
Seller kind
unknown
Rollover
unknown
Values, only where disclosed
Enterprise value
Not disclosed
Purchase price
Not disclosed
Equity value
Not disclosed
Target revenue
Not disclosed
Target EBITDA
Not disclosed
Multiple
Not disclosed
Parties and roles
7 named
Buy side
  • PodeanPlatformconfirmed
    “Podean, the largest independent global marketplace-focused agency and recipient of Amazon’s coveted “Global Expansion Award”, has acquired Ad Advance, a leading retail media agency specializing in full-funnel strategy and performance across Amazon, Walmart, and emerging commerce channels. | Podean i”
  • Mountaingate Management Co., LLCSponsorconfirmed
    “Podean, the largest independent global marketplace-focused agency and recipient of Amazon’s coveted “Global Expansion Award”, has acquired Ad Advance, a leading retail media agency specializing in full-funnel strategy and performance across Amazon, Walmart, and emerging commerce channels. | Podean i”
Side not stated
  • Joe ShelerudManagementconfirmed
    “Joe Shelerud, co-founder and CEO of Ad Advance, added, “Podean’s global platform, creative expertise, and social commerce capabilities complement Ad Advance’s strengths in retail media and technology.”
  • Matt WiklundManagementconfirmed
    “Matt Wiklund, co-founder and CTO of Ad Advance, said, “We’re thrilled to be joining forces with Podean.”
  • Matt WiklundManagementconfirmed
    “Matt Wiklund, co-founder and CTO of Ad Advance, said, “We’re thrilled to be joining forces with Podean.”
  • Joe ShelerudManagementconfirmed
    “Joe Shelerud, co-founder and CEO of Ad Advance, added, “Podean’s global platform, creative expertise, and social commerce capabilities complement Ad Advance’s strengths in retail media and technology.”
  • Ad AdvanceTargetconfirmed
    “Podean, the largest independent global marketplace-focused agency and recipient of Amazon’s coveted “Global Expansion Award”, has acquired Ad Advance, a leading retail media agency specializing in full-funnel strategy and performance across Amazon, Walmart, and emerging commerce channels.”
Evidence
“Podean, the largest independent global marketplace-focused agency and recipient of Amazon’s coveted “Global Expansion Award”, has acquired Ad Advance, a leading retail media agency specializing in full-funnel strategy and performance across Amazon, Walmart, and emerging commerce channels.”
Press release wires (PR Newswire, GlobeNewswire, Business Wire public pages and RSS)confidence 80%recorded Sep 16, 2026
Mountaingate Portfolio Company Podean, the largest independent, global marketplace-focused | Private Equity Intelligence | DFX