The names on this page are hidden. Create a free account to reveal 5 records a month, or get Private Equity Intelligence at $249 a month for every name. Every figure, date and source on this page is public either way.

Transactions / W•••••••• S••••••• C••••••

C•••••• C•••••• P••••••• Completes SQAD Add-on Acquisition of W•••••••• S••••••• C••••••

Add-on acquisitionclosedadd-onannounced Aug 14, 2014closed Aug 14, 2014Fact
What happened
Target
W•••••••• S••••••• C••••••
Platform
unknownadd-on basis: C•••••• C•••••• P••••••• Completes SQAD Add-on Acquisition of W•••••••• S••••••• C••••••
Control
Control
Share acquired
unknown
Industry
technology / software
Target location
IL, US
Seller kind
unknown
Rollover
unknown
Values, only where disclosed
Enterprise value
Not disclosed
Purchase price
Not disclosed
Equity value
Not disclosed
Target revenue
Not disclosed
Target EBITDA
Not disclosed
Multiple
Not disclosed
Parties and roles
10 named
Buy side
  • D•••• R•••••Deal partnerconfirmed
    ““Integrating the outstanding management teams and industry leading products of these two companies is a big step in developing consolidated global solutions to address media fragmentation and advertising transparency,” said D•••• R•••••, Managing D•••••or of C•••••• C•••••• P•••••••.”
  • C•••••• C•••••• P•••••••• L••Sponsorconfirmed
    “C•••••• C•••••• P•••••••• L•• (“C••••••”), a New York-based middle market private equity firm has expanded its SQAD media analytics platform with the acquisition of W•••••••• S••••••• C••••••, the global leader in advertising planning software.”
Financing side
  • S•••••• C•••••• M••••••••• L••Lenderconfirmed
    “Financing for the transaction was provided by A••••• F•••••• G••••, LLC, C••••••• D••••• L••••••, LLC, BB&T Capital Partners and S•••••• C•••••• M••••••••• L••.”
  • A••••• F•••••• G••••Lenderconfirmed
    “Financing for the transaction was provided by A••••• F•••••• G••••, LLC, C••••••• D••••• L••••••, LLC, BB&T Capital Partners and S•••••• C•••••• M••••••••• L••.”
  • C••••••• D••••• L••••••Lenderconfirmed
    “Financing for the transaction was provided by A••••• F•••••• G••••, LLC, C••••••• D••••• L••••••, LLC, BB&T Capital Partners and S•••••• C•••••• M••••••••• L••.”
  • F••• P••••• C•••••• L••Lenderconfirmed
    “Financing for the transaction was provided by A••••• F•••••• G••••, LLC, C••••••• D••••• L••••••, LLC, BB&T Capital Partners and S•••••• C•••••• M••••••••• L••.”
Advisory side
  • M•••••••• P••••••• L••Sell-side adviserconfirmed
    “W•••••••• was represented by its financial advisor, M•••••••• P••••••• L••, and its counsel, R••• S•••• LLP.”
  • R••• S••••Sell-side adviserconfirmed
    “W•••••••• was represented by its financial advisor, M•••••••• P••••••• L••, and its counsel, R••• S•••• LLP.”
Side not stated
  • K•• G••••Managementconfirmed
    ““This is a natural partnership, as SQAD has worked alongside us for many years,” said K•• G••••, President of W••••••••.”
  • W•••••••• S••••••• C••••••Targetconfirmed
    “C•••••• C•••••• P••••••• Completes SQAD Add-on Acquisition of W•••••••• S••••••• C••••••”
Evidence
“C•••••• C•••••• P••••••• Completes SQAD Add-on Acquisition of W•••••••• S••••••• C••••••”
Press release wires (PR Newswire, GlobeNewswire, Business Wire public pages and RSS)confidence 80%recorded Sep 16, 2026