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Transactions / U•••••• M••••••••

M••••••••• Capital Partners With U•••••• M•••••••• to Accelerate Performance‑Driven Growth

Platform acquisitionclosedannounced Mar 31, 2026closed Mar 31, 2026Fact
What happened
Platform
not an add-on on record
Control
Control
Share acquired
unknown
Industry
business_services / marketing
Target location
unknown
Seller kind
unknown
Rollover
unknown
Values, only where disclosed
Enterprise value
Not disclosed
Purchase price
Not disclosed
Equity value
Not disclosed
Target revenue
Not disclosed
Target EBITDA
Not disclosed
Multiple
Not disclosed
Parties and roles
9 named
Buy side
  • I•• W•••Deal partnerconfirmed
    "U•••••• is a differentiated platform operating at the intersection of performance marketing, data, and technology," said I•• W•••, Vice President at M••••••••• Capital.
  • The investment in U•••••• represents the fourth platform investment from M••••••••• F••• I•• which was announced in January 2025.
  • M••••••••• Capital ("M•••••••••"), a Denver‑based private equity firm focused on building market‑leading growth companies, announced that it has acquired U•••••• M•••••••• ("U••••••"), a vertically focused, technology‑enabled direct response marketing platform.
Financing side
  • T••• B•••• C•••••• P•••••••Lenderconfirmed
    T••• B•••• C•••••• P••••••• provided debt financing for the transaction.
Advisory side
  • W•••••••••Legal adviserconfirmed
    W••••••••• served as legal counsel to M••••••••• Capital.
  • B•••••••••Sell-side adviserconfirmed
    B••••••••• served as exclusive financial advisor to U••••••.
Side not stated
  • T•• R•••Managementconfirmed
    "We are proud of what U•••••• has built and excited about what lies ahead," said T•• R•••, Founder and President of U••••••.
  • "Over the past several years, we have built a client-centric, disciplined, scalable, and technology‑enabled organization while preserving the entrepreneurial culture that drives our success," said E••• G••••••••, CEO of U••••••.
  • M••••••••• Capital ("M•••••••••"), a Denver‑based private equity firm focused on building market‑leading growth companies, announced that it has acquired U•••••• M•••••••• ("U••••••"), a vertically focused, technology‑enabled direct response marketing platform.
Evidence
M••••••••• Capital ("M•••••••••"), a Denver‑based private equity firm focused on building market‑leading growth companies, announced that it has acquired U•••••• M•••••••• ("U••••••"), a vertically focused, technology‑enabled direct response marketing platform.
M••••••••• Capital Partners With U•••••• M•••••••• to Accelerate Performance‑Driven Growth | Private Equity Intelligence | DFX