Firms, funds, partners, companies and rounds from sworn filings, firm sites and announcements, kept as a graph with a date and a source on every edge. Facts, inferences and estimates are labelled as such. A fund target is never a close, GAV is never dry powder, and a round size is never an investor’s check.

Firms / Mercato Partners

Mercato Partners

Multi-stage venture firmSalt Lake City, UTmercatopartners.comSEC venture capital fund adviserone firm, 2 filing advisers

This firm files as 2 advisers on mercatopartners.com: Mercato Management Legacy, LLC. Each keeps its own CRD, funds and filings; the grouping is the website each swore to on Form ADV and is recomputed every pass.

We invest in leaders and growth-stage companies that are changing how we live, learn and work—for the better.

both early and growth/opportunity families, reported GAV $292M

Importance
34
moderate
Active deployment
44
elevated
Emerging
0
low
Completeness
75
high
Freshness
100
high
Research priority
15
moderate
Identity and regulatory footprint
Headquarters
Salt Lake City, UTadviserinfo.sec.gov
Office address
2750 E COTTONWOOD PARKWAY, SUITE 500, Salt Lake City, UT, 84121adviserinfo.sec.gov
Business phone
801-220-0055adviserinfo.sec.gov
Website
HTTP://WWW.MERCATOPARTNERS.COM
SEC adviser type
exempt reporting adviseradviserinfo.sec.gov
SEC exemption claimed
venture capital fund adviseradviserinfo.sec.govItem 2.B(1): advises solely venture capital funds
Latest Form ADV
Apr 21, 2026
Private funds reported
3 (3 venture capital funds)adviserinfo.sec.gov
Private fund gross assets
$3.9Madviserinfo.sec.govreported GAV of the funds, the adviser's own number; not fund size, not dry powder
business phone
801-220-0055adviserinfo.sec.govpublished by the subject
Stated thesis versus observed behaviour
5 observed deals
Stated (the firm’s website)
Sectors
data infrastructure
Stages
growth
Geography
not stated
Check size
not stated; DFX does not estimate checks from round sizes
Observed (from deals on record)
Stage at participation: no observed deals yet
Stage at first entry: no observed deals yet
Sectors
unknown 100%
lead rate n/afollow-on rate n/anew logos, 12 months 5
Funds and vehicles
8 reported, 2 no longer reported
VehicleTypeVintageLifecycleReported GAVOwnersForm D soldLatest Form D
Mercato Partners Traverse Affiliates IV, L.P.Feeder or parallel2023 adv first reportedActive deployment$6.1M
Mar 29, 2024
40$0
of $40.0M
Dec 9, 2022
Mercato Partners Traverse IV Qp, L.P.Fund2022 adv first reportedActive deployment$216M
Mar 29, 2024
112$0
of $250M
Mar 10, 2021
Mercato Partners Traverse IV, L.P.Fund2022 adv first reportedActive deployment$17.1M
Mar 29, 2024
44unknownunknown
Prelude Fund II, L.P.Fund2021 adv first reportedMature$41.1M
Mar 29, 2024
79$0
of $100M
Feb 28, 2020
Mercato Partners Growth Affiliates II, L.P.Growth fund2013 adv first reportedHarvest$475,198
Mar 29, 2024
15$0
of $5.0M
Jul 17, 2012
Mercato Partners Growth II, L.P.Growth fund2011 form d first saleHarvest$10.3M
Mar 29, 2024
55$115M
of $115M
Jul 17, 2012
Mercato Partners Growth Ai II, L.P.Growth fundunknownUnknown$864,860
Mar 29, 2024
25unknownunknown
Kickstart Seed Fund VII, L.P.Seed fundunknownFundraisingunknownunknown$0Apr 23, 2026
Mercato Partners, L.P.FundunknownWound down$7.1M
Jan 11, 2021
37unknownunknown
Mercato Partners Qp, L.P.Feeder or parallelunknownWound down$3.9M
Jan 11, 2021
5unknownunknown
GAV is the gross asset value the adviser reported on Form ADV for the vehicle, never the fund’s committed size and never dry powder. Form D sold is the amount sold as of the latest filing, never a final close.
Investment team
6 current, 3 departed
Investor Relations
Investment Team
Associate
FactVenture organization websites (about, team, portfolio, thesis, news pages)
Beam Benefits
Mercato Named Among Most Founder-Friendly VCs
Founder or executive
FactVenture organization websites (about, team, portfolio, thesis, news pages)
Gregory Hansen Warnock
Managing Member, Mercato Management, Llc · since Oct 1, 2007
Managing partner
FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Nicky Rodriguez
Office Manager & Executive Assistant
Platform and operations
FactVenture organization websites (about, team, portfolio, thesis, news pages)
Required Field
Portfolio People
Platform and operations
FactVenture organization websites (about, team, portfolio, thesis, news pages)
Ryan Kenneth Parker
Chief Financial Officer/Chief Compliance Officer · since Jun 1, 2017
Platform and operations
FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
3 departed (kept with end dates)
Investments on record
5 edges, 5 companies, 0 partner-attributed
CompanyRoundRolePartnerRound sizeThis investorDateSource
Activeportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Fund Iportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Related readingportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
Text Linkportfolio listingunknownunknownunknownunknownSep 16, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
LP Portalportfolio listingunknownunknownunknownunknownSep 12, 2026Fact Venture organization websites (about, team, portfolio, thesis, news pages)
“This investor” is the amount disclosed for this investor alone; it is unknown unless a source said it. The round size is the whole round.
Co-investors
15 relationships from shared deals, counted for the whole firm
SPP Management Services, LLC 1 shared · one timeDifferential Venture Partners, LLC 1 shared · one timeNextview Ventures 1 shared · one timeEpsilon Health Investors, LLC 1 shared · one timeSIP Global Partners 1 shared · one timeInter-Atlantic Energy Capital Ventures, Inc. 1 shared · one timeBoyne Capital 1 shared · one timeModerne Capital, LP 1 shared · one timeCervin Ventures Management, LLC 1 shared · one timeAT One Ventures Opco, LLC 1 shared · one timeONE Way Ventures Management Pbc, Inc. 1 shared · one timeCross Rapids Capital LP 1 shared · one timeWindmuehle, LLC 1 shared · one time500 Global 1 shared · one timeHighcape Partners Management, L.P. 1 shared · one time
Limited partners
0 disclosed
No LP commitment on record. An LP edge needs a public disclosure with a quote: a pension report (see Limited partners for the plans read), a fund announcement naming the LP, or a Form ADV owner. The fund page carries the LP’s reported performance.
Timeline
24 dated events
  1. Mar 30, 2023
    Mercato Partners Traverse Affiliates IV, L.P. first reported on Form ADV by Mercato Partners (Venture Capital Fund), GAV $9,522,823
    Fund first reported on Form ADVFundsFactMercato Partners Traverse Affiliates IV, L.P.SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  2. Mar 31, 2022
    Mercato Partners Traverse IV, L.P. first reported on Form ADV by Mercato Partners (Venture Capital Fund), GAV $16,133,103
    Fund first reported on Form ADVFundsFactMercato Partners Traverse IV, L.P.SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  3. Mar 31, 2022
    Mercato Partners Traverse IV Qp, L.P. first reported on Form ADV by Mercato Partners (Venture Capital Fund), GAV $243,790,068
    Fund first reported on Form ADVFundsFactMercato Partners Traverse IV Qp, L.P.SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  4. Mar 31, 2022
    Mercato Partners Savory II Qp, LP first reported on Form ADV by Mercato Partners (Venture Capital Fund), GAV $79,603,535
    Fund first reported on Form ADVFundsFactMercato Partners Savory II Qp, LPSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  5. Mar 31, 2022
    Mercato Partners Savory II, LP first reported on Form ADV by Mercato Partners (Venture Capital Fund), GAV $18,471,046
    Fund first reported on Form ADVFundsFactMercato Partners Savory II, LPSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  6. Mar 31, 2021
    Mercato Partners Qp, L.P. no longer reported on Form ADV by Mercato Partners
    Fund no longer reportedFundsInferenceMercato Partners Qp, L.P.SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  7. Mar 31, 2021
    Mercato Partners, L.P. no longer reported on Form ADV by Mercato Partners
    Fund no longer reportedFundsInferenceMercato Partners, L.P.SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  8. Jan 11, 2021
    Prelude Fund II, L.P. first reported on Form ADV by Mercato Partners (Venture Capital Fund), GAV $3,334,067
    Fund first reported on Form ADVFundsFactPrelude Fund II, L.P.SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  9. Mar 30, 2020
    Mercato Savory Fund Qp IV, L.P. first reported on Form ADV by Mercato Partners (Venture Capital Fund), GAV $7,038,805
    Fund first reported on Form ADVFundsFactMercato Savory Fund Qp IV, L.P.SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  10. Mar 30, 2020
    Mercato Savory Fund IV, LP first reported on Form ADV by Mercato Partners (Venture Capital Fund), GAV $67,493,154
    Fund first reported on Form ADVFundsFactMercato Savory Fund IV, LPSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  11. Mar 30, 2018
    Alison Conrad Wistner (Managing Director) no longer on Schedule A of Mercato Partners
    Person leftPeopleInferenceAlison Conrad WistnerSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  12. Mar 30, 2018
    Aaron Joseph Evans (Chief Financial Officer) no longer on Schedule A of Mercato Partners
    Person leftPeopleInferenceAaron Joseph EvansSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  13. Jun 1, 2017
    Ryan Kenneth Parker joined Schedule A of Mercato Partners as Chief Financial Officer
    Person joinedPeopleFactRyan Kenneth ParkerSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  14. Mar 31, 2016
    Mercato Partners Growth III, L.P. first reported on Form ADV by Mercato Partners (Venture Capital Fund), GAV $166,873,486
    Fund first reported on Form ADVFundsFactMercato Partners Growth III, L.P.SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  15. Mar 31, 2016
    Mercato Partners Growth Ai III, L.P. first reported on Form ADV by Mercato Partners (Venture Capital Fund), GAV $6,437,011
    Fund first reported on Form ADVFundsFactMercato Partners Growth Ai III, L.P.SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  16. Dec 1, 2015
    Alison Conrad Wistner joined Schedule A of Mercato Partners as Managing Director
    Person joinedPeopleFactAlison Conrad WistnerSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  17. Nov 1, 2015
    Aaron Joseph Evans joined Schedule A of Mercato Partners as Chief Financial Officer
    Person joinedPeopleFactAaron Joseph EvansSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  18. Mar 31, 2015
    Alan Eugene Hall (Managing Member, Mercato Management, Llc) no longer on Schedule A of Mercato Partners
    Person leftPeopleInferenceAlan Eugene HallSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  19. Apr 1, 2013
    Mercato Partners Growth Affiliates II, L.P. first reported on Form ADV by Mercato Partners (Venture Capital Fund), GAV $2,050,000
    Fund first reported on Form ADVFundsFactMercato Partners Growth Affiliates II, L.P.SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  20. Apr 2, 2012
    Mercato Partners first filed Form ADV (ERA, venture capital fund adviser exemption)
    First SEC adviser filingOrganizationFactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  21. Apr 2, 2012
    Mercato Partners, L.P. first reported on Form ADV by Mercato Partners (Venture Capital Fund), GAV $47,204,168
    Fund first reported on Form ADVFundsFactMercato Partners, L.P.SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  22. Apr 2, 2012
    Mercato Partners Growth Ai II, L.P. first reported on Form ADV by Mercato Partners (Venture Capital Fund), GAV $5,030,000
    Fund first reported on Form ADVFundsFactMercato Partners Growth Ai II, L.P.SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  23. Apr 2, 2012
    Mercato Partners Qp, L.P. first reported on Form ADV by Mercato Partners (Venture Capital Fund), GAV $26,719,573
    Fund first reported on Form ADVFundsFactMercato Partners Qp, L.P.SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
  24. Apr 2, 2012
    Mercato Partners Growth II, L.P. first reported on Form ADV by Mercato Partners (Venture Capital Fund), GAV $46,487,500
    Fund first reported on Form ADVFundsFactMercato Partners Growth II, L.P.SEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Classification history
  1. Sep 15, 2026
    Multi-stage venture firm (confirmed, 95%, cls-1)
    both early and growth/opportunity families, reported GAV $292M
  2. Sep 13, 2026
    Multi-stage venture firm (confirmed, 95%, cls-1)
    both early and growth/opportunity families, reported GAV $53M
  3. Sep 12, 2026
    Multi-stage venture firm (confirmed, 95%, cls-1)
    both early and growth/opportunity families, reported GAV $882M
Evidence
58 observations from 3 sources
Every observation behind this profile, with its source, date and class
FactValueEffectiveClassSource
Why admittedvc_exemption,vc_funds_reportedApr 21, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
SEC exemption claimedventure_capital_fund_adviserApr 21, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
SEC exemption claimedventure_capital_fund_adviserMar 29, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
SEC adviser typeexempt_reporting_adviserApr 21, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
SEC adviser typeexempt_reporting_adviserMar 29, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
First Form ADV filing2012-04-02Mar 29, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Adv history loadedadv-hist-1Sep 12, 2026FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Latest Form ADV filing2026-04-21Apr 21, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Latest Form ADV filing2024-03-29Mar 29, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
SEC statusERA - ActiveApr 21, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
SEC status effective2023-12-08Apr 21, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Venture share of reported funds1Mar 29, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Business phone801-220-0055Apr 21, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Business phone801-220-0055Mar 29, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Contact page urlhttps://www.mercatopartners.com/contact
“contact page linked from the home page”
Sep 16, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
DescriptionWe invest in leaders and growth-stage companies that are changing how we live, learn and work—for the better.
“meta description”
Sep 16, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
DescriptionWe invest in leaders and growth-stage companies that are changing how we live, learn and work—for the better.
“meta description”
Sep 12, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
HeadquartersSalt Lake City, UTApr 21, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
HeadquartersSalt Lake City, UTMar 29, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Office address2750 E COTTONWOOD PARKWAY, SUITE 500, Salt Lake City, UT, 84121Apr 21, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Office address2750 E COTTONWOOD PARKWAY, SUITE 500, Salt Lake City, UT, 84121Mar 29, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Legal formLimited Liability CompanyApr 21, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Legal formLimited Liability CompanyMar 29, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Portfolio pagehttps://www.mercatopartners.com/portfolio
“4 entries read”
Sep 16, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Portfolio pagehttps://www.mercatopartners.com/portfolio
“5 entries read”
Sep 12, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Private funds reported3Apr 21, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Private funds reported13Mar 29, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Private fund gross assets (reported)$3.9MApr 21, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Private fund gross assets (reported)$1.1BMar 29, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Stated sectorsdata_infrastructure
“sector words on the home page”
Sep 16, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Stated sectorsdata_infrastructure
“sector words on the home page”
Sep 12, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Stated stagesgrowth
“stage words on the home page”
Sep 16, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Stated stagesgrowth
“stage words on the home page”
Sep 12, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Team pagehttps://www.mercatopartners.com/people
“4 name/title pairs read”
Sep 16, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Team pagehttps://www.mercatopartners.com/people
“4 name/title pairs read”
Sep 12, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Venture funds reported3Apr 21, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
Venture funds reported13Mar 29, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
WebsiteHTTP://WWW.MERCATOPARTNERS.COMApr 21, 2026FactSEC Form ADV monthly roster (registered + exempt reporting advisers)
WebsiteHTTP://WWW.MERCATOPARTNERS.COMMar 29, 2024FactSEC Form ADV filing data 2011 to 2024 (every filing, Schedule D 7.B.(1) private funds, Schedules A/B)
Site titleMercato | Investing in Better
“title tag”
Sep 16, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)
Site titleMercato | Investing in Better
“title tag”
Sep 12, 2026FactVenture organization websites (about, team, portfolio, thesis, news pages)