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RIA / WealthRegistered adviserformer SEC advisernot on rosterRAUM 1b 10b

GEORGE MCKELVEY CO., LLC

CRD 2733

MANASQUAN, NJ

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:0f1c4f35-9002-d3a0-bd74-344cc987147d

Data as of Mar 12, 2024 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 1:00 PM UTC and rebuilt at most every 15 minutes.

Relationships: 15
Dated events: 12
On other graphs: 0
Observed: Mar 27, 2012 to Mar 12, 2024
39 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: former SEC adviserderivedabsent from the latest SEC roster
Regulatory AUM: $1.0BItem 5.F on the latest filing (2024-03-12); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $1.0B
Private client RAUM: $917MderivedItem 5.D individuals plus high net worth individuals
Private client share: 88%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 0
Employees: 15
Advisory employees: 9
Offices: 0Schedule D 1.F, beyond the principal office
Accounts: 1,606
Individual clients: 449
High net worth clients: 217
Custody, client assets: $225M
SEC number: 801-15425
CRD: 2733
Filings on the tape: 39
First filed: Mar 27, 2012
Latest filed: Mar 12, 2024
Organised: Limited Liability Company, New Jersey

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
GIUNCO, ROBERT, AUGUSTUS	VICE-PRESIDENT / SECRETARY / CHIEF COMPLIANCE OFFICER	C	yes	11/1999	Mar 27, 2012	Mar 12, 2024
LOONEY, RICHARD	VICE-PRESIDENT / TREASURER	C	yes	11/1999	Mar 27, 2012	Mar 12, 2024
MCKELVEY, ROBERT, GOULD	President	C	yes	02/1976	Mar 27, 2012	Mar 12, 2024

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2023	Mar 11, 2024	$1.0B	$1.0B	15	9	0	n/a	n/a
2022	Mar 10, 2023	$952M	$902M	20	9	0	n/a	n/a
2021	Mar 18, 2022	$1.1B	$1.1B	19	10	0	n/a	n/a
2020	Mar 26, 2021	$959M	$888M	16	16	0	n/a	n/a
2019	Mar 19, 2020	$811M	$793M	24	10	0	n/a	n/a
2018	Mar 22, 2019	$681M	$667M	22	10	0	n/a	n/a
2017	Mar 23, 2018	$720M	$708M	23	11	0	n/a	n/a
2016	Mar 24, 2017	$621M	$610M	23	10	n/a	n/a	n/a
2015	Mar 24, 2016	$571M	$559M	22	9	n/a	n/a	n/a
2014	Mar 25, 2015	$563M	$546M	22	9	n/a	n/a	n/a
2013	Mar 25, 2014	$532M	$516M	21	9	n/a	n/a	n/a
2012	Mar 25, 2013	$429M	$415M	20	8	n/a	n/a	n/a
2011	Mar 27, 2012	$408M	$394M	n/a	n/a	n/a	n/a	n/a

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2023	$1.0B	$952M	10.1%	$959M	3.0%	15	20	0	0

Teams out

two or more advisors whose registrations ended here and began at one firm together: a fact of two dates, not a prediction

Other firm	Advisors	First left	Last joined	From	Kind	Move type	Share of firm
ALLWORTH FINANCIAL, L.P.	10	Oct 22, 2024	Oct 2, 2024	MANASQUAN, NJ	Firm absorbed	RIA to ibd	100.0%

Relationships

Controls (3)

← GIUNCO, ROBERT, AUGUSTUSOwnerVICE-PRESIDENT / SECRETARY / CHIEF COMPLIANCE OFFICER, ownership code C, individual
Mar 27, 2012 to presentfactForm ADV
← LOONEY, RICHARDOwnerVICE-PRESIDENT / TREASURER, ownership code C, individual
Mar 27, 2012 to presentfactForm ADV
← MCKELVEY, ROBERT, GOULDOwnerPRESIDENT, ownership code C, individual
Mar 27, 2012 to presentfactForm ADV

Registered with (11)

← ROBERT AUGUSTUS GIUNCOAdvisorregistration: previous registration
May 8, 2008 to Oct 22, 2024factForm ADV
← RICHARD LOONEYAdvisorregistration: previous registration
May 8, 2008 to Oct 22, 2024factForm ADV
← Michael MessingerAdvisorregistration: previous registration
May 8, 2008 to Oct 22, 2024factForm ADV
← DARAVY SONAdvisorregistration: previous registration
May 12, 2008 to Oct 22, 2024factForm ADV
← Kim TrzeciakAdvisorregistration: previous registration
Apr 29, 2013 to Oct 22, 2024factForm ADV
← KIMBERLY ANN Van HoutteAdvisorregistration: previous registration
May 8, 2008 to Oct 22, 2024factForm ADV
← JESSICA CATHERINE BaumgartnerAdvisorregistration: previous registration
Apr 28, 2016 to Oct 22, 2024factForm ADV
← JOHN C ALEXANDERAdvisorregistration: previous registration
May 28, 2010 to Oct 22, 2024factForm ADV
← PAIGE CATHERINE FOLEYAdvisorregistration: previous registration
Apr 11, 2023 to Oct 22, 2024factForm ADV
← ROBERT GOULD MCKELVEYAdvisorregistration: previous registration
May 8, 2008 to Oct 22, 2024factForm ADV
← RICHARD C DWORZAKAdvisorregistration: previous registration
May 8, 2008 to Jun 30, 2011factForm ADV

Moved with (1)

→ ALLWORTH FINANCIAL, L.P.Registered adviser10 advisors, firm absorbed, same day
Oct 22, 2024 to Oct 2, 2024factForm ADV

Dated events

Occurred
Oct 22, 2024
Firm absorbed
George Mckelvey CO., LLC's advisors moved to Allworth Financial, L.P. (Manasquan, NJ): 10 of 10 registered, on the same day
Form ADVobserved 5 days ago
10 advisors
Occurred
Oct 22, 2024
Advisor changed firm
Paige Catherine Foley left George Mckelvey Co., Llc for Allworth Financial, L.P. (registered 2024-10-02)
Form ADVobserved 5 days ago
Occurred
Oct 22, 2024
Advisor changed firm
Michael Messinger left George Mckelvey Co., Llc for Allworth Financial, L.P. (registered 2024-10-02)
Form ADVobserved 5 days ago
Occurred
Oct 22, 2024
Advisor changed firm
Kim Trzeciak left George Mckelvey Co., Llc for Allworth Financial, L.P. (registered 2024-10-02)
Form ADVobserved 5 days ago
Occurred
Oct 22, 2024
Advisor changed firm
Daravy Son left George Mckelvey Co., Llc for Allworth Financial, L.P. (registered 2024-10-02)
Form ADVobserved 5 days ago
Occurred
Oct 22, 2024
Advisor changed firm
Robert Gould Mckelvey left George Mckelvey Co., Llc for Allworth Financial, L.P. (registered 2024-10-02)
Form ADVobserved 5 days ago
Occurred
Oct 22, 2024
Advisor changed firm
Robert Augustus Giunco left George Mckelvey Co., Llc for Allworth Financial, L.P. (registered 2024-10-02)
Form ADVobserved 5 days ago
Occurred
Oct 22, 2024
Advisor changed firm
Jessica Catherine Baumgartner left George Mckelvey Co., Llc for Allworth Financial, L.P. (registered 2024-10-02)
Form ADVobserved 5 days ago
Occurred
Oct 22, 2024
Advisor changed firm
John C Alexander left George Mckelvey Co., Llc for Allworth Financial, L.P. (registered 2024-10-02)
Form ADVobserved 5 days ago
Occurred
Oct 22, 2024
Advisor changed firm
Richard Looney left George Mckelvey Co., Llc for Allworth Financial, L.P. (registered 2024-10-02)
Form ADVobserved 5 days ago
Occurred
Oct 22, 2024
Advisor changed firm
Kimberly Ann Van Houtte left George Mckelvey Co., Llc for Allworth Financial, L.P. (registered 2024-10-02)
Form ADVobserved 5 days ago
Occurred
Jan 5, 2022
Succession filed (Item 4)
George Mckelvey Co., Llc reported succeeding to the business of Another Adviser (Form ADV Item 4)
Form ADVobserved 5 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:0f1c4f35-9002-d3a0-bd74-344cc987147d
First observed: Mar 27, 2012
Last observed: Mar 12, 2024 30 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

GEORGE MCKELVEY CO., LLC

CRD 2733

MANASQUAN, NJ

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:0f1c4f35-9002-d3a0-bd74-344cc987147d

Data as of Mar 12, 2024 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 1:00 PM UTC and rebuilt at most every 15 minutes.

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

GIUNCO, ROBERT, AUGUSTUS

VICE-PRESIDENT / SECRETARY / CHIEF COMPLIANCE OFFICER

yes

11/1999

Mar 27, 2012

Mar 12, 2024

LOONEY, RICHARD

VICE-PRESIDENT / TREASURER

yes

11/1999

Mar 27, 2012

Mar 12, 2024

MCKELVEY, ROBERT, GOULD

President

yes

02/1976

Mar 27, 2012

Mar 12, 2024

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2023

Mar 11, 2024

$1.0B

n/a

2022

Mar 10, 2023

$952M

$902M

n/a

2021

Mar 18, 2022

$1.1B

n/a

2020

Mar 26, 2021

$959M

$888M

n/a

2019

Mar 19, 2020

$811M

$793M

n/a

2018

Mar 22, 2019

$681M

$667M

n/a

2017

Mar 23, 2018

$720M

$708M

n/a

2016

Mar 24, 2017

$621M

$610M

n/a

2015

Mar 24, 2016

$571M

$559M

n/a

2014

Mar 25, 2015

$563M

$546M

n/a

2013

Mar 25, 2014

$532M

$516M

n/a

2012

Mar 25, 2013

$429M

$415M

n/a

2011

Mar 27, 2012

$408M

$394M

n/a

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2023

$1.0B

$952M

10.1%

$959M

3.0%

Other firm

Advisors

First left

Last joined

From

Kind

Move type

Share of firm

ALLWORTH FINANCIAL, L.P.

Oct 22, 2024

Oct 2, 2024

MANASQUAN, NJ

Firm absorbed

RIA to ibd

100.0%