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RIA / WealthRegistered adviserasset managerSEC registeredRAUM under $100M

BAIRD PRINCIPAL GROUP MANAGEMENT COMPANY, LLC

CRD 326646

MILWAUKEE, WI

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:10d4402c-0f10-bbcc-80f8-a9c3716ff2dd

Data as of Sep 4, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 10:42 AM UTC and rebuilt at most every 15 minutes.

Relationships: 27
Dated events: 1
On other graphs: 0
Observed: May 26, 2023 to Sep 4, 2026
6 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: asset managerderivedprivate_client_share=0.0 fund_share=1.0 institutional_share=0.0 related_bd=true related_bank=true bd_reps=1.0
Regulatory AUM: $83.7MItem 5.F on the latest filing (2026-09-04); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $83.7M
Private client RAUM: $0derivedItem 5.D individuals plus high net worth individuals
Private client share: 0%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 0
Employees: 3
Advisory employees: 2
Offices: 1Schedule D 1.F, beyond the principal office
Accounts: 1
SEC number: 801-128232
CRD: 326646
Filings on the tape: 6
First filed: May 26, 2023
Latest filed: Sep 4, 2026
Organised: Limited Liability Company, DE
Website: rwbaird.com

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
BAIRD FINANCIAL CORPORATION	Shareholder	E	yes	12/1982	May 26, 2023	Mar 27, 2024
BAIRD FINANCIAL GROUP, INC.	Shareholder	E	yes	12/2020	May 26, 2023	Mar 27, 2024
NEIS, JOHN, JAMESON	PARTNER AND INVESTMENT COMMITTEE MEMBER	Na	yes	03/2023	May 26, 2023	Mar 27, 2024
PALMER, ANGELA, MARIE	CHIEF COMPLIANCE OFFICER	Na	yes	03/2023	May 26, 2023	Mar 27, 2024
ROBERT W. BAIRD & CO. INCORPORATED	Member	E	yes	03/2023	May 26, 2023	Mar 27, 2024
BOOTH, STEVEN, GREGORY	INVESTMENT COMMITTEE MEMBER	Na	no	03/2023	May 26, 2023	Mar 27, 2024
MAXWELL, TERRANCE, PATRICK	INVESTMENT COMMITTEE MEMBER	Na	no	03/2023	May 26, 2023	Mar 27, 2024
PAN, GORDON, GEORGE	INVESTMENT COMMITTEE MEMBER	Na	no	03/2023	May 26, 2023	Mar 27, 2024
SCHULTZ, PAUL, LEE	CHIEF LEGAL OFFICER	Na	no	03/2023	May 26, 2023	Mar 27, 2024

Affiliates (Item 7.A)

as filed on Item 7.A; a related person with a CRD on the graph links to its own page

Related person	Type	Class on the graph	Its RAUM	Control	Common control	State
ROBERT W. BAIRD & CO. INCORPORATED	n/a	Mixed wealth	$394B	Y	no	Wi
BAIRD CAPITAL MANAGEMENT COMPANY, LLC	n/a	Asset manager	$738M	N	yes	n/a
BAIRD CAPITAL GLOBAL FUND MANAGEMENT II LLC	n/a	Former SEC adviser	$357M	N	yes	n/a
BAIRD CAPITAL GLOBAL FUND MANAGEMENT I LP	n/a	Former SEC adviser	$322M	N	yes	n/a
BAIRD VENTURE PARTNERS MANAGEMENT COMPANY IV, LLC	n/a	Asset manager	$252M	N	yes	n/a
BAIRD VENTURE PARTNERS MANAGEMENT COMPANY V, LLC	n/a	Asset manager	$195M	N	yes	n/a
BAIRD PRINCIPAL GROUP MANAGEMENT COMPANY II, LLC	n/a	Asset manager	$81.7M	N	yes	n/a
BAIRD PRINCIPAL GROUP MANAGEMENT COMPANY I, LLC	n/a	Asset manager	$22.4M	N	yes	n/a
BAIRD CAPITAL PARTNERS MANAGEMENT COMPANY V, LLC	n/a	Former SEC adviser	$1.5M	N	yes	n/a
BAIRD VENTURE PARTNERS MANAGEMENT COMPANY III, LLC	n/a	Asset manager	$1.3M	N	yes	n/a
BAIRD CAPITAL (SINGAPORE) PTE. LTD.	n/a	n/a	n/a	N	yes	n/a
BAIRD INSURANCE SERVICES, INC.	n/a	n/a	n/a	N	yes	n/a
BAIRD INVESTMENT ADVISORS CO. LTD.	n/a	n/a	n/a	N	yes	n/a
BAIRD PROPERTIES, LLC	n/a	n/a	n/a	N	yes	n/a
BAIRD TRUST COMPANY	n/a	n/a	n/a	N	yes	n/a
BAIRD VENTURE PARTNERS GP VI, LLC	n/a	n/a	n/a	N	yes	n/a

Offices

Schedule D 1.F offices beyond the principal office; street addresses are not published

City	State	Country	Employees	Also broker-dealer
Chicago	IL	United States	1	yes

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2025	Mar 31, 2026	$83.7M	$83.7M	3	2	1	n/a	n/a
2024	Mar 31, 2025	$85.7M	$85.7M	3	2	1	n/a	n/a
2023	Mar 27, 2024	$84.0M	$84.0M	3	2	1	n/a	n/a

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$83.7M	$85.7M	-2.3%	n/a	n/a	3	3	1	1

Relationships

Affiliated with (18)

→ BAIRD VENTURE PARTNERS MANAGEMENT COMPANY III, LLCRegistered adviserother investment adviser, pooled vehicle sponsor, common control
factForm ADV
→ BAIRD CAPITAL PARTNERS MANAGEMENT COMPANY V, LLCRegistered adviserother investment adviser, pooled vehicle sponsor, common control
factForm ADV
→ BAIRD VENTURE PARTNERS MANAGEMENT COMPANY IV, LLCRegistered adviserother investment adviser, pooled vehicle sponsor, common control
factForm ADV
→ BAIRD PRINCIPAL GROUP MANAGEMENT COMPANY I, LLCRegistered adviserother investment adviser, pooled vehicle sponsor, common control
factForm ADV
→ BAIRD CAPITAL GLOBAL FUND MANAGEMENT I LPRegistered adviserother investment adviser, pooled vehicle sponsor, common control
factForm ADV
→ BAIRD PRINCIPAL GROUP MANAGEMENT COMPANY II, LLCRegistered adviserother investment adviser, pooled vehicle sponsor, common control
factForm ADV
→ BAIRD VENTURE PARTNERS MANAGEMENT COMPANY V, LLCRegistered adviserother investment adviser, pooled vehicle sponsor, common control
factForm ADV
→ BAIRD CAPITAL GLOBAL FUND MANAGEMENT II LLCRegistered adviserother investment adviser, pooled vehicle sponsor, common control
factForm ADV
→ BAIRD CAPITAL MANAGEMENT COMPANY, LLCRegistered adviserother investment adviser, pooled vehicle sponsor, common control
factForm ADV
→ ROBERT W. BAIRD & CO. INCORPORATEDRegistered adviserother investment adviser, broker-dealer, bank, pooled vehicle sponsor, LP sponsor, custodian, control
factForm ADV
← BAIRD VENTURE PARTNERS MANAGEMENT COMPANY III, LLCRegistered adviserother investment adviser, pooled vehicle sponsor, common control
factForm ADV
← BAIRD VENTURE PARTNERS MANAGEMENT COMPANY IV, LLCRegistered adviserother investment adviser, pooled vehicle sponsor, common control
factForm ADV
← BAIRD PRINCIPAL GROUP MANAGEMENT COMPANY I, LLCRegistered adviserother investment adviser, pooled vehicle sponsor, common control
factForm ADV
← BAIRD PRINCIPAL GROUP MANAGEMENT COMPANY II, LLCRegistered adviserother investment adviser, pooled vehicle sponsor, common control
factForm ADV
← BAIRD VENTURE PARTNERS MANAGEMENT COMPANY V, LLCRegistered adviserother investment adviser, pooled vehicle sponsor, common control
factForm ADV
← BAIRD CAPITAL MANAGEMENT COMPANY, LLCRegistered adviserother investment adviser, pooled vehicle sponsor, common control
factForm ADV
← ROBERT W. BAIRD & CO. INCORPORATEDRegistered adviserother investment adviser, pooled vehicle sponsor, control
factForm ADV
← BAIRD CAPITAL PARTNERS MANAGEMENT COMPANY V, LLCRegistered adviserother investment adviser, pooled vehicle sponsor, common control
factForm ADV

Owns (4)

← MAXWELL, TERRANCE, PATRICKOwnerINVESTMENT COMMITTEE MEMBER, ownership code NA, individual
May 26, 2023 to Mar 27, 2024factForm ADV
← SCHULTZ, PAUL, LEEOwnerCHIEF LEGAL OFFICER, ownership code NA, individual
May 26, 2023 to Mar 27, 2024factForm ADV
← PAN, GORDON, GEORGEOwnerINVESTMENT COMMITTEE MEMBER, ownership code NA, individual
May 26, 2023 to Mar 27, 2024factForm ADV
← BOOTH, STEVEN, GREGORYOwnerINVESTMENT COMMITTEE MEMBER, ownership code NA, individual
May 26, 2023 to Mar 27, 2024factForm ADV

Controls (4)

← NEIS, JOHN, JAMESONOwnerPARTNER AND INVESTMENT COMMITTEE MEMBER, ownership code NA, individual
May 26, 2023 to Mar 27, 2024factForm ADV
← PALMER, ANGELA, MARIEOwnerCHIEF COMPLIANCE OFFICER, ownership code NA, individual
May 26, 2023 to Mar 27, 2024factForm ADV
← ROBERT W. BAIRD & CO. INCORPORATEDOwnerMEMBER, ownership code E, domestic entity
May 26, 2023 to Mar 27, 2024factForm ADV
← BAIRD FINANCIAL CORPORATIONOwnerSHAREHOLDER, ownership code E, domestic entity
May 26, 2023 to Mar 27, 2024factForm ADV

Dated events

Occurred
May 26, 2023
First Form ADV filing
Baird Principal Group Management Company, Llc filed its initial SEC registration (Form ADV)
Form ADVobserved 4 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:10d4402c-0f10-bbcc-80f8-a9c3716ff2dd
First observed: May 26, 2023
Last observed: Sep 4, 2026 15 days ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

BAIRD PRINCIPAL GROUP MANAGEMENT COMPANY, LLC

CRD 326646

MILWAUKEE, WI

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:10d4402c-0f10-bbcc-80f8-a9c3716ff2dd

Data as of Sep 4, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 10:42 AM UTC and rebuilt at most every 15 minutes.

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

BAIRD FINANCIAL CORPORATION

Shareholder

yes

12/1982

May 26, 2023

Mar 27, 2024

BAIRD FINANCIAL GROUP, INC.

Shareholder

yes

12/2020

May 26, 2023

Mar 27, 2024

NEIS, JOHN, JAMESON

PARTNER AND INVESTMENT COMMITTEE MEMBER

yes

03/2023

May 26, 2023

Mar 27, 2024

PALMER, ANGELA, MARIE

CHIEF COMPLIANCE OFFICER

yes

03/2023

May 26, 2023

Mar 27, 2024

ROBERT W. BAIRD & CO. INCORPORATED

Member

yes

03/2023

May 26, 2023

Mar 27, 2024

BOOTH, STEVEN, GREGORY

INVESTMENT COMMITTEE MEMBER

03/2023

May 26, 2023

Mar 27, 2024

MAXWELL, TERRANCE, PATRICK

INVESTMENT COMMITTEE MEMBER

03/2023

May 26, 2023

Mar 27, 2024

PAN, GORDON, GEORGE

INVESTMENT COMMITTEE MEMBER

03/2023

May 26, 2023

Mar 27, 2024

SCHULTZ, PAUL, LEE

CHIEF LEGAL OFFICER

03/2023

May 26, 2023

Mar 27, 2024

Related person

Type

Class on the graph

Its RAUM

Control

Common control

State

ROBERT W. BAIRD & CO. INCORPORATED

n/a

Mixed wealth

$394B

BAIRD CAPITAL MANAGEMENT COMPANY, LLC

n/a

Asset manager

$738M

yes

n/a

BAIRD CAPITAL GLOBAL FUND MANAGEMENT II LLC

n/a

Former SEC adviser

$357M

yes

n/a

BAIRD CAPITAL GLOBAL FUND MANAGEMENT I LP

n/a

Former SEC adviser

$322M

yes

n/a

BAIRD VENTURE PARTNERS MANAGEMENT COMPANY IV, LLC

n/a

Asset manager

$252M

yes

n/a

BAIRD VENTURE PARTNERS MANAGEMENT COMPANY V, LLC

n/a

Asset manager

$195M

yes

n/a

BAIRD PRINCIPAL GROUP MANAGEMENT COMPANY II, LLC

n/a

Asset manager

$81.7M

yes

n/a

BAIRD PRINCIPAL GROUP MANAGEMENT COMPANY I, LLC

n/a

Asset manager

$22.4M

yes

n/a

BAIRD CAPITAL PARTNERS MANAGEMENT COMPANY V, LLC

n/a

Former SEC adviser

$1.5M

yes

n/a

BAIRD VENTURE PARTNERS MANAGEMENT COMPANY III, LLC

n/a

Asset manager

$1.3M

yes

n/a

BAIRD CAPITAL (SINGAPORE) PTE. LTD.

n/a

yes

n/a

BAIRD INSURANCE SERVICES, INC.

n/a

yes

n/a

BAIRD INVESTMENT ADVISORS CO. LTD.

n/a

yes

n/a

BAIRD PROPERTIES, LLC

n/a

yes

n/a

BAIRD TRUST COMPANY

n/a

yes

n/a

BAIRD VENTURE PARTNERS GP VI, LLC

n/a

yes

n/a

City

State

Country

Employees

Also broker-dealer

Chicago

United States

yes

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2025

Mar 31, 2026

$83.7M

n/a

2024

Mar 31, 2025

$85.7M

n/a

2023

Mar 27, 2024

$84.0M

n/a

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2025

$83.7M

$85.7M

-2.3%

n/a