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RIA / WealthAdvisordual registered (broker-dealer)14 years in industry

William Lawrence Faith

Advisor at U.S. BANCORP ADVISORS, LLC

Westminster, CA | Dana Point, CA | Fullerton, CA

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Search this name across graphsid dfx:ria:2909c864-dfa9-9834-a256-1da4272d1aba

Data as of Sep 15, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 7:23 PM UTC and rebuilt at most every 15 minutes.

Relationships: 6
Dated events: 1
On other graphs: 0
Observed: Oct 17, 2011 to Sep 15, 2026

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Current firm: U.S. BANCORP ADVISORS, LLC
Current firm class: broker-dealer affiliated wealth managerderived
Book size: not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none
Industry start: Oct 14, 2011earliest registration or exam on IAPD
Years in industry: 14derivedfrom the industry start date
Years at current firm: 0derivedfrom the current registration's begin date
Prior firms: 5
Current registrations: 1
Registered states: 2
Exams: S66|S63
First exam: Oct 14, 2011
First registration: Oct 17, 2011
Dual registered: yes, broker-dealer
Other names: Trey Faith|William Lawrence Faith|William Faith|William Lawrence Faith
IAPD individual key: 5963208

Registration history

registration spans on IAPD; the basis says whether the span is a current registration or a prior employment record

Firm	Class	Began	Ended	Current	Branch	Basis
U.S. BANCORP ADVISORS, LLC	Bd affiliated wealth	Feb 13, 2026	n/a	yes	Fullerton, CA\|Dana Point, CA\|Westminster, CA	Current employment
U.S. BANCORP INVESTMENTS, INC.	Former SEC adviser	Aug 1, 2023	Feb 13, 2026	no	SAINT PAUL, MN\|Rancho Santa Margarita, CA\|Westminster, CA\|Mission Viejo, CA\|Laguna Niguel, CA\|Dana Point, CA\|Fullerton, CA	Previous registration
LPL FINANCIAL LLC	Bd affiliated wealth	May 16, 2018	Aug 16, 2023	no	SAN DIEGO, CA\|ONTARIO, CA\|ORANGE, CA\|SANTA ANA, CA\|ORANGE, CA\|LAGUNA BEACH, CA\|NEWPORT BEACH, CA\|FULLERTON, CA\|SAN DIEGO, CA\|LAGUNA NIGUEL, CA\|LAGUNA HILLS, CA\|BREA, CA\|SANTA FE SPRINGS, CA\|HUNTINGTON BEACH, CA\|LAGUNA NIGUEL, CA\|NEWPORT BEACH, CA\|LAGUNA NIGUEL, CA\|CORONA, CA\|LAGNUA HILLS, CA	Previous registration
W.L. FAITH INVESTMENT MANAGEMENT, LLC	n/a	Sep 17, 2014	Jul 2, 2018	no	LAGUNA NIGUEL, CA	Previous registration
WELLS FARGO ADVISORS	Wirehouse	Aug 22, 2013	Sep 16, 2014	no	MISSION VIEJO, CA	Previous registration
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED	Wirehouse	Oct 17, 2011	Aug 23, 2013	no	SAN DIEGO, CA	Previous registration

Moves

a move is two registration dates; a bulk corporate re-registration is typed BULK_TRANSFER and is not a move

From	To	Left	Joined	Gap, days	Kind	Move type
U.S. BANCORP INVESTMENTS, INC.	U.S. BANCORP ADVISORS, LLC	Feb 13, 2026	Feb 13, 2026	0	Bulk transfer	Ibd to ibd
LPL FINANCIAL LLC	U.S. BANCORP INVESTMENTS, INC.	Aug 16, 2023	Aug 1, 2023	-15	Firm change	Ibd to ibd
W.L. FAITH INVESTMENT MANAGEMENT, LLC	LPL FINANCIAL LLC	Jul 2, 2018	May 16, 2018	-47	Firm change after gap	Other
WELLS FARGO ADVISORS	W.L. FAITH INVESTMENT MANAGEMENT, LLC	Sep 16, 2014	Sep 17, 2014	1	Firm change	Other
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED	WELLS FARGO ADVISORS	Aug 23, 2013	Aug 22, 2013	-1	Firm change	Wirehouse to wirehouse

Team moves

moves this advisor made together with colleagues (two or more registrations ending and beginning together)

Team	Left	Joined	From	Kind
6413:17868:CA:2023-08-10	Aug 16, 2023	Aug 1, 2023	LAGNUA HILLS, CA	Firm change

Relationships

Registered with (6)

→ U.S. BANCORP ADVISORS, LLCRegistered adviserregistration: current employment
Feb 13, 2026 to presentfactForm ADV
→ U.S. BANCORP INVESTMENTS, INC.Registered adviserregistration: previous registration
Aug 1, 2023 to Feb 13, 2026factForm ADV
→ LPL FINANCIAL LLCRegistered adviserregistration: previous registration
May 16, 2018 to Aug 16, 2023factForm ADV
→ W.L. FAITH INVESTMENT MANAGEMENT, LLCRegistered adviserregistration: previous registration
Sep 17, 2014 to Jul 2, 2018factForm ADV
→ WELLS FARGO ADVISORSRegistered adviserregistration: previous registration
Aug 22, 2013 to Sep 16, 2014factForm ADV
→ MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATEDRegistered adviserregistration: previous registration
Oct 17, 2011 to Aug 23, 2013factForm ADV

Dated events

Occurred
Aug 16, 2023
Advisor changed firm
William Lawrence Faith left Lpl Financial Llc for U.S. Bancorp Investments, Inc. (registered 2023-08-01)
Form ADVobserved 6 days ago