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RIA / WealthAdvisorCertified Financial Planner11 years in industry

Reed Salony

Advisor at FACET

WEST PALM BEACH, FL | Fort Collins, CO

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Search this name across graphsid dfx:ria:3cf1fcd5-ed73-b319-ff5e-aff4fec356e8

Data as of Sep 15, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 10:46 AM UTC and rebuilt at most every 15 minutes.

Relationships: 5
Dated events: 2
On other graphs: 0
Observed: Mar 30, 2015 to Sep 15, 2026

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Current firm: FACET
Current firm class: independent wealth managerderived
Book size: not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none
Industry start: Oct 24, 2014earliest registration or exam on IAPD
Years in industry: 11derivedfrom the industry start date
Years at current firm: 0derivedfrom the current registration's begin date
Prior firms: 4
Current registrations: 1
Registered states: 2
Designations: Certified Financial Planner
Exams: S65|S63
First exam: Oct 24, 2014
First registration: Mar 30, 2015
Dual registered: no
Other names: REED ANTHONY SALONY
IAPD individual key: 6344700

Registration history

registration spans on IAPD; the basis says whether the span is a current registration or a prior employment record

Firm	Class	Began	Ended	Current	Branch	Basis
Facet	Independent wealth	Jun 12, 2026	n/a	yes	Fort Collins, CO\|WEST PALM BEACH, FL	Current employment
EMPOWER ADVISORY GROUP, LLC	Bd affiliated wealth	Apr 3, 2023	Nov 13, 2025	no	Fort Collins, CO\|GREENWOOD VILLAGE, CO\|GREENWOOD VILLAGE, CO	Previous registration
PERSONAL CAPITAL ADVISORS CORPORATION	Former SEC adviser	Jan 6, 2022	Apr 3, 2023	no	GREENWOOD VILLAGE, CO\|Parkton, MD\|Fort Collins, CO	Previous registration
OSAIC FA, INC.	Former SEC adviser	Nov 4, 2015	Jan 3, 2022	no	HUNT VALLEY, MD	Previous registration
NORTHWESTERN MUTUAL INVESTMENT SERVICES,LLC	No RAUM reported	Mar 30, 2015	Aug 20, 2015	no	York, PA	Previous registration

Moves

a move is two registration dates; a bulk corporate re-registration is typed BULK_TRANSFER and is not a move

From	To	Left	Joined	Gap, days	Kind	Move type
EMPOWER ADVISORY GROUP, LLC	Facet	Nov 13, 2025	Jun 12, 2026	211	Firm change	Ibd to RIA
PERSONAL CAPITAL ADVISORS CORPORATION	EMPOWER ADVISORY GROUP, LLC	Apr 3, 2023	Apr 3, 2023	0	Bulk transfer	RIA to ibd
OSAIC FA, INC.	PERSONAL CAPITAL ADVISORS CORPORATION	Jan 3, 2022	Jan 6, 2022	3	Firm change	Ibd to RIA
NORTHWESTERN MUTUAL INVESTMENT SERVICES,LLC	OSAIC FA, INC.	Aug 20, 2015	Nov 4, 2015	76	Firm change	Other

Relationships

Registered with (5)

→ FACETRegistered adviserregistration: current employment
Jun 12, 2026 to presentfactForm ADV
→ EMPOWER ADVISORY GROUP, LLCRegistered adviserregistration: previous registration
Apr 3, 2023 to Nov 13, 2025factForm ADV
→ PERSONAL CAPITAL ADVISORS CORPORATIONRegistered adviserregistration: previous registration
Jan 6, 2022 to Apr 3, 2023factForm ADV
→ OSAIC FA, INC.Registered adviserregistration: previous registration
Nov 4, 2015 to Jan 3, 2022factForm ADV
→ NORTHWESTERN MUTUAL INVESTMENT SERVICES,LLCRegistered adviserregistration: previous registration
Mar 30, 2015 to Aug 20, 2015factForm ADV

Dated events

Occurred
Nov 13, 2025
Advisor changed firm
Reed Salony left Empower Advisory Group, Llc for Facet (registered 2026-06-12)
Form ADVobserved 6 days ago
Occurred
Jan 3, 2022
Advisor changed firm
Reed Salony left Osaic Fa, Inc. for Personal Capital Advisors Corporation (registered 2022-01-06)
Form ADVobserved 6 days ago