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RIA / WealthRegistered adviserindependent wealth managerSEC registeredRAUM 100m 1b

THE LLOYD ADVISORY GROUP

LLOYD ADVISORY SERVICES, LLC, CRD 150582

SUWANEE, GA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:446613f5-5702-9bc1-447c-3156b4ca7c9b

Data as of Mar 25, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 8:47 PM UTC and rebuilt at most every 15 minutes.

Relationships: 16
Dated events: 7
On other graphs: 0
Observed: Jun 26, 2019 to Mar 25, 2026
24 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: independent wealth managerderivedprivate_client_share=0.97 fund_share=0.0 institutional_share=0.03 related_bd=false related_bank=false bd_reps=0.0
Regulatory AUM: $438MItem 5.F on the latest filing (2026-03-25); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $438M
Private client RAUM: $426MderivedItem 5.D individuals plus high net worth individuals
Private client share: 97%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 7
RAUM per advisor: $62.5Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Employees: 13
Advisory employees: 6
Offices: 2Schedule D 1.F, beyond the principal office
Accounts: 2,779
Individual clients: 1,142
High net worth clients: 60
Custody, client assets: $240M
SEC number: 801-117056
CIK: 1802474
CRD: 150582
Filings on the tape: 24
First filed: Jun 26, 2019
Latest filed: Mar 25, 2026
Organised: Limited Liability Company, GA
Website: lloydadvisorygroup.com

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
MARK ALAN LLOYD	n/a	SUWANEE, GA	17	31	2	no
ANDREW BURTON JONES	n/a	SUWANEE, GA	17	19	2	no
JAMES BLAKE MORRIS	Certified Financial Planner	SUWANEE, GA	17	18	2	no
Andrew Jacob Lloyd	n/a	SUWANEE, GA	4	12	n/a	no
Mark Alan Lloyd	n/a	SUWANEE, GA	3	15	n/a	no
Shaun Paul Duffy	n/a	SUWANEE, GA	2	19	n/a	no
BRENT WILLIAM CAPEHART	n/a	Alpharetta, GA \| SUWANEE, GA	0	16	3	no

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
LLOYD, MARK, ALAN	Ceo	E	yes	02/2024	Jun 26, 2019	Apr 25, 2024
LLOYD, MARK, ALAN	CHIEF EXECUTIVE OFFICER	Na	yes	06/2009	Jun 26, 2019	Apr 25, 2024
THE LLOYD ADVISORY GROUP, LLC	Member	E	yes	06/2009	Mar 29, 2024	Apr 25, 2024
THE LLOYD GROUP HOLDINGS, LLC	Member	E	yes	02/2024	Mar 29, 2024	Apr 25, 2024
THE LLOYD GROUP LEGACY, INC	Member	D	yes	02/2024	Mar 29, 2024	Apr 25, 2024
MASON, DENNIS, RICHARD	CHIEF COMPLIANCE OFFICER	Na	no	02/2024	Feb 19, 2024	Apr 25, 2024

Affiliates (Item 7.A)

as filed on Item 7.A; a related person with a CRD on the graph links to its own page

Related person	Type	Class on the graph	Its RAUM	Control	Common control	State
THE LLOYD GROUP, INC.	n/a	n/a	n/a	Y	yes	n/a

Offices

Schedule D 1.F offices beyond the principal office; street addresses are not published

City	State	Country	Employees	Also broker-dealer
Gainesville	Ga	United States	4	no
Roswell	Ga	United States	4	no

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2025	Mar 25, 2026	$438M	$438M	13	6	2	n/a	n/a
2024	Mar 26, 2025	$372M	$372M	16	7	2	n/a	n/a
2023	Mar 29, 2024	$300M	$300M	14	7	2	n/a	n/a
2022	Mar 31, 2023	$252M	$252M	13	5	2	n/a	n/a
2021	Mar 18, 2022	$278M	$278M	13	4	2	n/a	n/a
2020	Mar 18, 2021	$236M	$236M	14	4	1	n/a	n/a
2019	Mar 16, 2020	$218M	$218M	16	5	1	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
1	1	0	14.3%	0	0	0	1	1

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$438M	$372M	17.7%	$252M	20.3%	13	16	2	2

Relationships

Registered with (10)

← BRENT WILLIAM CAPEHARTAdvisorregistration: current employment
Apr 21, 2026 to presentfactForm ADV
← Shaun Paul DuffyAdvisorregistration: current employment
Mar 11, 2024 to presentfactForm ADV
← Mark Alan LloydAdvisorregistration: current employment
Aug 1, 2023 to presentfactForm ADV
← Andrew Jacob LloydAdvisorregistration: current employment
Jul 6, 2022 to presentfactForm ADV
← JAMES BLAKE MORRISAdvisorregistration: current employment
Jul 7, 2009 to presentfactForm ADV
← MARK ALAN LLOYDAdvisorregistration: current employment
Jun 25, 2009 to presentfactForm ADV
← ANDREW BURTON JONESAdvisorregistration: current employment
Jun 25, 2009 to presentfactForm ADV
← Creston John MaxeyAdvisorregistration: previous registration
Dec 21, 2016 to Oct 10, 2025factForm ADV
← Clifford Robert HittAdvisorregistration: previous registration
Sep 9, 2015 to Aug 8, 2018factForm ADV
← DON EUGENE ASHAdvisorregistration: previous registration
Aug 18, 2010 to Nov 14, 2011factForm ADV

Controls (4)

← LLOYD, MARK, ALANOwnerCEO, ownership code E, individual
Jun 26, 2019 to Apr 25, 2024factForm ADV
← THE LLOYD ADVISORY GROUP, LLCOwnerMEMBER, ownership code E, domestic entity
Mar 29, 2024 to Apr 25, 2024factForm ADV
← THE LLOYD GROUP HOLDINGS, LLCOwnerMEMBER, ownership code E, domestic entity
Mar 29, 2024 to Apr 25, 2024factForm ADV
← THE LLOYD GROUP LEGACY, INCOwnerMEMBER, ownership code D, domestic entity
Mar 29, 2024 to Apr 25, 2024factForm ADV

Owns (1)

← MASON, DENNIS, RICHARDOwnerCHIEF COMPLIANCE OFFICER, ownership code NA, individual
Feb 19, 2024 to Apr 25, 2024factForm ADV

Dated events

Occurred
Oct 10, 2025
Advisor changed firm
Creston John Maxey left The Lloyd Advisory Group for Ifg Advisory, Llc (registered 2025-10-27)
Form ADVobserved 6 days ago
Occurred
Mar 29, 2024
Control person left
Blake James Morris (Chief Operating Officer) no longer on Schedule A of The Lloyd Advisory Group (listed 2024-02-19, absent 2024-03-29)
Form ADVobserved 6 days ago
Occurred
Feb 19, 2024
Control person left
Perdue Alisha Dowell (Chief Compliance Officer) no longer on Schedule A of The Lloyd Advisory Group (listed 2024-02-10, absent 2024-02-19)
Form ADVobserved 6 days ago
Occurred
Feb 19, 2024
Control person joined
Richard Dennis Mason (Chief Compliance Officer) appeared on Schedule A of The Lloyd Advisory Group
Form ADVobserved 6 days ago
Occurred
Sep 27, 2023
Control person joined
Perdue Alisha Dowell (Chief Compliance Officer) appeared on Schedule A of The Lloyd Advisory Group
Form ADVobserved 6 days ago
Occurred
Sep 27, 2023
Control person left
Burton Andrew Jones (Chief Compliance Officer) no longer on Schedule A of The Lloyd Advisory Group (listed 2023-03-31, absent 2023-09-27)
Form ADVobserved 6 days ago
Occurred
Jun 26, 2019
First Form ADV filing
The Lloyd Group filed its initial SEC registration (Form ADV)
Form ADVobserved 6 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:446613f5-5702-9bc1-447c-3156b4ca7c9b
First observed: Jun 26, 2019
Last observed: Mar 25, 2026 6 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

THE LLOYD ADVISORY GROUP

LLOYD ADVISORY SERVICES, LLC, CRD 150582

SUWANEE, GA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:446613f5-5702-9bc1-447c-3156b4ca7c9b

Data as of Mar 25, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 8:47 PM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

MARK ALAN LLOYD

n/a

SUWANEE, GA

ANDREW BURTON JONES

n/a

SUWANEE, GA

JAMES BLAKE MORRIS

Certified Financial Planner

SUWANEE, GA

Andrew Jacob Lloyd

n/a

SUWANEE, GA

n/a

Mark Alan Lloyd

n/a

SUWANEE, GA

n/a

Shaun Paul Duffy

n/a

SUWANEE, GA

n/a

BRENT WILLIAM CAPEHART

n/a

Alpharetta, GA | SUWANEE, GA

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

LLOYD, MARK, ALAN

Ceo

yes

02/2024

Jun 26, 2019

Apr 25, 2024

LLOYD, MARK, ALAN

CHIEF EXECUTIVE OFFICER

yes

06/2009

Jun 26, 2019

Apr 25, 2024

THE LLOYD ADVISORY GROUP, LLC

Member

yes

06/2009

Mar 29, 2024

Apr 25, 2024

THE LLOYD GROUP HOLDINGS, LLC

Member

yes

02/2024

Mar 29, 2024

Apr 25, 2024

THE LLOYD GROUP LEGACY, INC

Member

yes

02/2024

Mar 29, 2024

Apr 25, 2024

MASON, DENNIS, RICHARD

CHIEF COMPLIANCE OFFICER

02/2024

Feb 19, 2024

Apr 25, 2024

Related person

Type

Class on the graph

Its RAUM

Control

Common control

State

THE LLOYD GROUP, INC.

n/a

yes

n/a

City

State

Country

Employees

Also broker-dealer

Gainesville

United States

Roswell

United States

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2025

Mar 25, 2026

$438M

n/a

2024

Mar 26, 2025

$372M

n/a

2023

Mar 29, 2024

$300M

n/a

2022

Mar 31, 2023

$252M

n/a

2021

Mar 18, 2022

$278M

n/a

2020

Mar 18, 2021

$236M

n/a

2019

Mar 16, 2020

$218M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

14.3%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2025

$438M

$372M

17.7%

$252M

20.3%