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RIA / WealthAdvisorCertified Financial Plannerdual registered (broker-dealer)13 years in industry

DAVID ANTHONY REA

Advisor at CETERA INVESTMENT ADVISERS LLC

JACKSONVILLE, FL

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Search this name across graphsid dfx:ria:56399a36-7797-0e3b-85c1-e050d3f47b79

Data as of Sep 14, 2026 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 4:23 AM UTC and rebuilt at most every 15 minutes.

Relationships: 5
Dated events: 2
On other graphs: 0
Observed: Oct 9, 2012 to Sep 14, 2026

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Current firm: CETERA INVESTMENT ADVISERS LLC
Current firm class: broker-dealer affiliated wealth managerderived
Book size: not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none
Industry start: Oct 8, 2012earliest registration or exam on IAPD
Years in industry: 13derivedfrom the industry start date
Years at current firm: 0derivedfrom the current registration's begin date
Prior firms: 4
Current registrations: 1
Registered states: 1
Designations: Certified Financial Planner
Exams: S66
First exam: Oct 8, 2012
First registration: Oct 9, 2012
Dual registered: yes, broker-dealer
Other names: David Rea|DAVID A REA|David Anthony Rea
IAPD individual key: 6091375

Registration history

registration spans on IAPD; the basis says whether the span is a current registration or a prior employment record

Firm	Class	Began	Ended	Current	Branch	Basis
CETERA INVESTMENT ADVISERS LLC	Bd affiliated wealth	Mar 25, 2026	n/a	yes	JACKSONVILLE, FL	Current employment
WELLS FARGO ADVISORS	Wirehouse	May 23, 2022	Oct 27, 2025	no	SAVANNAH, GA	Previous registration
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED	Wirehouse	May 3, 2018	May 20, 2022	no	SAVANNAH, GA\|CHARLOTTE, NC\|SAVANNAH, GA	Previous registration
UBS FINANCIAL SERVICES INC.	Wirehouse	May 7, 2014	Aug 4, 2016	no	CHARLOTTE, NC\|CHARLOTTE, NC	Previous registration
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED	Wirehouse	Oct 9, 2012	May 2, 2014	no	CHARLOTTE, NC\|CHARLOTTE, NC	Previous registration

Moves

a move is two registration dates; a bulk corporate re-registration is typed BULK_TRANSFER and is not a move

From	To	Left	Joined	Gap, days	Kind	Move type
WELLS FARGO ADVISORS	CETERA INVESTMENT ADVISERS LLC	Oct 27, 2025	Mar 25, 2026	149	Firm change	Wirehouse to ibd
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED	WELLS FARGO ADVISORS	May 20, 2022	May 23, 2022	3	Firm change	Wirehouse to wirehouse
UBS FINANCIAL SERVICES INC.	MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED	Aug 4, 2016	May 3, 2018	637	Firm change after gap	Wirehouse to wirehouse
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED	UBS FINANCIAL SERVICES INC.	May 2, 2014	May 7, 2014	5	Firm change	Wirehouse to wirehouse

Team moves

moves this advisor made together with colleagues (two or more registrations ending and beginning together)

Team	Left	Joined	From	Kind
7691:19616:GA:2022-05-20	May 20, 2022	May 23, 2022	SAVANNAH, GA	Firm change

Relationships

Registered with (4)

→ CETERA INVESTMENT ADVISERS LLCRegistered adviserregistration: current employment
Mar 25, 2026 to presentfactForm ADV
→ WELLS FARGO ADVISORSRegistered adviserregistration: previous registration
May 23, 2022 to Oct 27, 2025factForm ADV
→ MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATEDRegistered adviserregistration: previous registration
May 3, 2018 to May 20, 2022factForm ADV
→ UBS FINANCIAL SERVICES INC.Registered adviserregistration: previous registration
May 7, 2014 to Aug 4, 2016factForm ADV

Dated events

Occurred
Oct 27, 2025
Advisor changed firm
David Anthony Rea left Wells Fargo Advisors for Cetera Investment Advisers Llc (registered 2026-03-25)
Form ADVobserved 5 days ago
Occurred
May 20, 2022
Advisor changed firm
David Anthony Rea left Merrill Lynch, Pierce, Fenner & Smith Incorporated for Wells Fargo Advisors (registered 2022-05-23)
Form ADVobserved 5 days ago