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RIA / WealthRegistered adviserindependent wealth managerSEC registeredRAUM 100m 1b

ROOTED PLANNING GROUP

IRVINE WEALTH PLANNING STRATEGIES, LLC, CRD 284120

CORNING, NY

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:56fc15e4-5a59-2b28-baff-075ac7f8eb70

Data as of Feb 24, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 5:24 PM UTC and rebuilt at most every 15 minutes.

Relationships: 12
Dated events: 4
On other graphs: 0
Observed: Jan 31, 2018 to Feb 24, 2026
29 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: independent wealth managerderivedprivate_client_share=0.97 fund_share=0.0 institutional_share=0.03 related_bd=false related_bank=false bd_reps=0.0
Regulatory AUM: $157MItem 5.F on the latest filing (2026-02-24); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $155M
Private client RAUM: $153MderivedItem 5.D individuals plus high net worth individuals
Private client share: 97%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 3
RAUM per advisor: $52.3Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Employees: 7
Advisory employees: 3
Offices: 4Schedule D 1.F, beyond the principal office
Accounts: 776
Individual clients: 138
High net worth clients: 80
Custody, client assets: $50.6M
SEC number: 801-112546
CRD: 284120
Filings on the tape: 29
First filed: Jan 31, 2018
Latest filed: Feb 24, 2026
Organised: Limited Liability Company, NY

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
AMY ELIZABETH IRVINE	Certified Financial Planner	CORNING, NY	5	21	4	no
KATRINA MARIE WELKER	Certified Financial Planner	CORNING, NY	5	22	n/a	no
Rebekah Elizabeth Eason	Certified Financial Planner	CORNING, NY	5	18	1	no

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
IRVINE, AMY, ELIZABETH	PRINCIPAL, CCO	E	yes	05/2016	Jan 31, 2018	Nov 12, 2024
Beene, Kerrie	Owner	A	no	01/2020	Jan 2, 2020	Nov 12, 2024
Eason, Rebekah, Elizabeth	Owner	A	no	01/2021	Feb 9, 2021	Nov 12, 2024
WELKER, KATRINA, MARIE	Owner	A	no	01/2020	Jan 2, 2020	Nov 12, 2024

Offices

Schedule D 1.F offices beyond the principal office; street addresses are not published

City	State	Country	Employees	Also broker-dealer
n/a	n/a	n/a	1	no

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2025	Feb 24, 2026	$157M	$155M	7	3	4	n/a	n/a
2024	Mar 7, 2025	$118M	$118M	8	4	5	n/a	n/a
2023	Jan 9, 2024	$95.7M	$95.7M	5	5	2	n/a	n/a
2022	Feb 13, 2023	$72.6M	$72.6M	5	5	2	n/a	n/a
2021	Jan 12, 2022	$60.2M	$60.2M	5	5	2	n/a	n/a
2020	Feb 9, 2021	$47.0M	$47.0M	5	5	3	n/a	n/a
2019	Jan 2, 2020	$39.1M	$39.1M	4	4	3	n/a	n/a
2018	Jan 18, 2019	$31.0M	$31.0M	7	7	4	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
0	0	0	0.0%	0	0	0	0	2

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$157M	$118M	33.3%	$72.6M	29.3%	7	8	4	5

Relationships

Registered with (7)

← Rebekah Elizabeth EasonAdvisorregistration: previous registration
Jan 5, 2019 to Dec 31, 2019factForm ADV
← KATRINA MARIE WELKERAdvisorregistration: current employment
Aug 25, 2021 to presentfactForm ADV
← AMY ELIZABETH IRVINEAdvisorregistration: current employment
Mar 1, 2021 to presentfactForm ADV
← Elizabeth Ashley ZemakAdvisorregistration: previous registration
Nov 14, 2023 to Aug 6, 2024factForm ADV
← ANN MARIE ARCEOAdvisorregistration: previous registration
Sep 14, 2020 to Nov 27, 2023factForm ADV
← William Nathan MorrisonAdvisorregistration: previous registration
Apr 18, 2019 to Nov 29, 2019factForm ADV
← Matthew Allen FizellAdvisorregistration: previous registration
Jun 20, 2018 to Jun 17, 2019factForm ADV

Controls (1)

← IRVINE, AMY, ELIZABETHOwnerPRINCIPAL, CCO, ownership code E, individual
Jan 31, 2018 to Nov 12, 2024factForm ADV

Owns (3)

← WELKER, KATRINA, MARIEOwnerOWNER, ownership code A, individual
Jan 2, 2020 to Nov 12, 2024factForm ADV
← Beene, KerrieOwnerOWNER, ownership code A, individual
Jan 2, 2020 to Nov 12, 2024factForm ADV
← Eason, Rebekah, ElizabethOwnerOWNER, ownership code A, individual
Feb 9, 2021 to Nov 12, 2024factForm ADV

Dated events

Occurred
Aug 6, 2024
Advisor changed firm
Elizabeth Ashley Zemak left Rooted Planning Group for Newedge Advisors (registered 2024-12-11)
Form ADVobserved 4 days ago
Occurred
Nov 27, 2023
Advisor changed firm
Ann Marie Arceo left Rooted Planning Group for Del-Sette Capital Management, Llc (registered 2023-12-08)
Form ADVobserved 4 days ago
Occurred
Feb 9, 2021
Control person joined
Elizabeth Rebekah Eason (Owner) appeared on Schedule A of Rooted Planning Group
Form ADVobserved 4 days ago
Occurred
Jan 31, 2018
First Form ADV filing
Irvine Wealth Planning Strategies, Llc filed its initial SEC registration (Form ADV)
Form ADVobserved 4 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:56fc15e4-5a59-2b28-baff-075ac7f8eb70
First observed: Jan 31, 2018
Last observed: Feb 24, 2026 6 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

ROOTED PLANNING GROUP

IRVINE WEALTH PLANNING STRATEGIES, LLC, CRD 284120

CORNING, NY

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:56fc15e4-5a59-2b28-baff-075ac7f8eb70

Data as of Feb 24, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 5:24 PM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

AMY ELIZABETH IRVINE

Certified Financial Planner

CORNING, NY

KATRINA MARIE WELKER

Certified Financial Planner

CORNING, NY

n/a

Rebekah Elizabeth Eason

Certified Financial Planner

CORNING, NY

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

IRVINE, AMY, ELIZABETH

PRINCIPAL, CCO

yes

05/2016

Jan 31, 2018

Nov 12, 2024

Beene, Kerrie

Owner

01/2020

Jan 2, 2020

Nov 12, 2024

Eason, Rebekah, Elizabeth

Owner

01/2021

Feb 9, 2021

Nov 12, 2024

WELKER, KATRINA, MARIE

Owner

01/2020

Jan 2, 2020

Nov 12, 2024

City

State

Country

Employees

Also broker-dealer

n/a

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2025

Feb 24, 2026

$157M

$155M

n/a

2024

Mar 7, 2025

$118M

n/a

2023

Jan 9, 2024

$95.7M

n/a

2022

Feb 13, 2023

$72.6M

n/a

2021

Jan 12, 2022

$60.2M

n/a

2020

Feb 9, 2021

$47.0M

n/a

2019

Jan 2, 2020

$39.1M

n/a

2018

Jan 18, 2019

$31.0M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

0.0%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2025

$157M

$118M

33.3%

$72.6M

29.3%