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RIA / WealthAdvisor14 years in industry

Brian Paul Colla

Advisor at PALO SECO WEALTH MANAGEMENT

CORONA, CA

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Search this name across graphsid dfx:ria:5792c290-54e2-2d30-ad21-65a3cd8ff0d2

Data as of Sep 14, 2026 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 7:31 AM UTC and rebuilt at most every 15 minutes.

Relationships: 7
Dated events: 2
On other graphs: 0
Observed: Dec 8, 2011 to Sep 14, 2026

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Current firm: PALO SECO WEALTH MANAGEMENT
Current firm class: state registeredderived
Book size: not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none
Industry start: Dec 8, 2011earliest registration or exam on IAPD
Years in industry: 14derivedfrom the industry start date
Years at current firm: 1derivedfrom the current registration's begin date
Prior firms: 6
Current registrations: 1
Registered states: 1
Exams: S63|S66
First exam: Nov 20, 2017
First registration: Dec 8, 2011
Dual registered: no
Other names: Brian Paul Colla|Brian P Colla
IAPD individual key: 5752955

Registration history

registration spans on IAPD; the basis says whether the span is a current registration or a prior employment record

Firm	Class	Began	Ended	Current	Branch	Basis
PALO SECO WEALTH MANAGEMENT	State registered	Jan 28, 2025	n/a	yes	CORONA, CA	Current employment
AMERIPRISE FINANCIAL SERVICES, LLC	National bd RIA	May 6, 2024	Nov 15, 2024	no	EL SEGUNDO, CA\|Diamond Bar, CA\|Corona, CA	Previous registration
PLANNED FINANCIAL FREEDOM	n/a	Apr 14, 2022	May 23, 2024	no	CORONA, CA	Previous registration
CITIGROUP GLOBAL MARKETS INC.	Bd affiliated wealth	Apr 23, 2019	Apr 3, 2020	no	NORCO, CA\|Chino Hills, CA\|Fountain Valley, CA\|CORONA, CA\|FRESNO, CA\|RIVERSIDE, CA	Previous registration
EDWARD JONES	National bd RIA	Feb 15, 2019	Apr 18, 2019	no	CHINO, CA\|WILDOMAR, CA	Previous registration
PRUCO SECURITIES, LLC	No RAUM reported	May 18, 2018	Feb 11, 2019	no	SAN DIEGO, CA\|SAN DIEGO, CA\|ONTARIO, CA	Previous registration
JOSEPH DANIEL INVESTMENTS	n/a	Dec 8, 2011	Dec 10, 2012	no	CORONA, CA	Previous registration

Moves

a move is two registration dates; a bulk corporate re-registration is typed BULK_TRANSFER and is not a move

From	To	Left	Joined	Gap, days	Kind	Move type
AMERIPRISE FINANCIAL SERVICES, LLC	PALO SECO WEALTH MANAGEMENT	Nov 15, 2024	Jan 28, 2025	74	Firm change	Ibd to state RIA
PLANNED FINANCIAL FREEDOM	AMERIPRISE FINANCIAL SERVICES, LLC	May 23, 2024	May 6, 2024	-17	Firm change	Other
CITIGROUP GLOBAL MARKETS INC.	PLANNED FINANCIAL FREEDOM	Apr 3, 2020	Apr 14, 2022	741	Firm change after gap	Other
EDWARD JONES	CITIGROUP GLOBAL MARKETS INC.	Apr 18, 2019	Apr 23, 2019	5	Firm change	Ibd to ibd
PRUCO SECURITIES, LLC	EDWARD JONES	Feb 11, 2019	Feb 15, 2019	4	Firm change	Ibd to ibd
JOSEPH DANIEL INVESTMENTS	PRUCO SECURITIES, LLC	Dec 10, 2012	May 18, 2018	1,985	Firm change after gap	Other

Relationships

Registered with (7)

→ PALO SECO WEALTH MANAGEMENTRegistered adviserregistration: current employment
Jan 28, 2025 to presentfactForm ADV
→ AMERIPRISE FINANCIAL SERVICES, LLCRegistered adviserregistration: previous registration
May 6, 2024 to Nov 15, 2024factForm ADV
→ PLANNED FINANCIAL FREEDOMRegistered adviserregistration: previous registration
Apr 14, 2022 to May 23, 2024factForm ADV
→ CITIGROUP GLOBAL MARKETS INC.Registered adviserregistration: previous registration
Apr 23, 2019 to Apr 3, 2020factForm ADV
→ EDWARD JONESRegistered adviserregistration: previous registration
Feb 15, 2019 to Apr 18, 2019factForm ADV
→ PRUCO SECURITIES, LLCRegistered adviserregistration: previous registration
May 18, 2018 to Feb 11, 2019factForm ADV
→ JOSEPH DANIEL INVESTMENTSRegistered adviserregistration: previous registration
Dec 8, 2011 to Dec 10, 2012factForm ADV

Dated events

Occurred
Nov 15, 2024
Advisor changed firm
Brian Paul Colla left Ameriprise Financial Services, Llc for Palo Seco Wealth Management (registered 2025-01-28)
Form ADVobserved 5 days ago
Occurred
May 23, 2024
Advisor changed firm
Brian Paul Colla left Planned Financial Freedom for Ameriprise Financial Services, Llc (registered 2024-05-06)
Form ADVobserved 5 days ago