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RIA / WealthAdvisorCertified Financial Planner14 years in industry

SETH LARSON MERRILL

Advisor at THE NORDEN GROUP LLC

PROVO, UT

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:5f0028a0-4c4f-ea98-4e6a-572bf01497b7

Data as of Sep 14, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 10:13 PM UTC and rebuilt at most every 15 minutes.

Relationships: 4
Dated events: 1
On other graphs: 0
Observed: Dec 2, 2011 to Sep 14, 2026

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Current firm: THE NORDEN GROUP LLC
Current firm class: independent wealth managerderived
Book size: not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none
Industry start: Dec 1, 2011earliest registration or exam on IAPD
Years in industry: 14derivedfrom the industry start date
Years at current firm: 3derivedfrom the current registration's begin date
Prior firms: 3
Current registrations: 1
Registered states: 2
Designations: Certified Financial Planner
Exams: S66
First exam: Dec 1, 2011
First registration: Dec 2, 2011
Dual registered: no
Other names: SETH MERRILL
IAPD individual key: 5893913

Registration history

registration spans on IAPD; the basis says whether the span is a current registration or a prior employment record

Firm	Class	Began	Ended	Current	Branch	Basis
THE NORDEN GROUP LLC	Independent wealth	Mar 15, 2023	n/a	yes	PROVO, UT	Current employment
TOWNSQUARE CAPITAL, LLC	Asset manager	Mar 2, 2018	Jun 28, 2023	no	LEHI, UT\|Provo, UT\|Provo, UT	Previous registration
ALLEGIS INVESTMENT ADVISORS, LLC	Former SEC adviser	Jun 17, 2014	Mar 21, 2018	no	OREM, UT\|IDAHO FALLS, ID	Previous registration
ONEAMERICA SECURITIES, INC.	Bd affiliated wealth	Dec 2, 2011	May 8, 2014	no	NAMPA, ID\|OREM, UT	Previous registration

Moves

a move is two registration dates; a bulk corporate re-registration is typed BULK_TRANSFER and is not a move

From	To	Left	Joined	Gap, days	Kind	Move type
TOWNSQUARE CAPITAL, LLC	THE NORDEN GROUP LLC	Jun 28, 2023	Mar 15, 2023	-105	Firm change after gap	RIA to new firm
ALLEGIS INVESTMENT ADVISORS, LLC	TOWNSQUARE CAPITAL, LLC	Mar 21, 2018	Mar 2, 2018	-19	Firm change	RIA to RIA
ONEAMERICA SECURITIES, INC.	ALLEGIS INVESTMENT ADVISORS, LLC	May 8, 2014	Jun 17, 2014	40	Firm change	Other

Team moves

moves this advisor made together with colleagues (two or more registrations ending and beginning together)

Team	Left	Joined	From	Kind
288576:323988:UT:2023-06-28	Jun 28, 2023	Mar 15, 2023	PROVO, UT	Firm change after gap
157314:288576:ID:2018-03-21	Mar 21, 2018	Mar 2, 2018	IDAHO FALLS, ID	Firm change

Relationships

Registered with (4)

→ THE NORDEN GROUP LLCRegistered adviserregistration: current employment
Mar 15, 2023 to presentfactForm ADV
→ TOWNSQUARE CAPITAL, LLCRegistered adviserregistration: previous registration
Mar 2, 2018 to Jun 28, 2023factForm ADV
→ ALLEGIS INVESTMENT ADVISORS, LLCRegistered adviserregistration: previous registration
Jun 17, 2014 to Mar 21, 2018factForm ADV
→ ONEAMERICA SECURITIES, INC.Registered adviserregistration: previous registration
Dec 2, 2011 to May 8, 2014factForm ADV

Dated events

Occurred
Jun 28, 2023
Advisor changed firm
Seth Larson Merrill left Townsquare Capital, Llc for The Norden Group Llc (registered 2023-03-15)
Form ADVobserved 4 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:5f0028a0-4c4f-ea98-4e6a-572bf01497b7
First observed: Dec 2, 2011
Last observed: Sep 14, 2026 5 days ago
Source families: Federal regulator filings
1 registered feed stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

SETH LARSON MERRILL

Advisor at THE NORDEN GROUP LLC

PROVO, UT

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:5f0028a0-4c4f-ea98-4e6a-572bf01497b7

Data as of Sep 14, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 10:13 PM UTC and rebuilt at most every 15 minutes.

Firm

Class

Began

Ended

Current

Branch

Basis

THE NORDEN GROUP LLC

Independent wealth

Mar 15, 2023

n/a

yes

PROVO, UT

Current employment

TOWNSQUARE CAPITAL, LLC

Asset manager

Mar 2, 2018

Jun 28, 2023

LEHI, UT|Provo, UT|Provo, UT

Previous registration

ALLEGIS INVESTMENT ADVISORS, LLC

Former SEC adviser

Jun 17, 2014

Mar 21, 2018

OREM, UT|IDAHO FALLS, ID

Previous registration

ONEAMERICA SECURITIES, INC.

Bd affiliated wealth

Dec 2, 2011

May 8, 2014

NAMPA, ID|OREM, UT

Previous registration

From

Left

Joined

Gap, days

Kind

Move type

TOWNSQUARE CAPITAL, LLC

THE NORDEN GROUP LLC

Jun 28, 2023

Mar 15, 2023

-105

Firm change after gap

RIA to new firm

ALLEGIS INVESTMENT ADVISORS, LLC

TOWNSQUARE CAPITAL, LLC

Mar 21, 2018

Mar 2, 2018

-19

Firm change

RIA to RIA

ONEAMERICA SECURITIES, INC.

ALLEGIS INVESTMENT ADVISORS, LLC

May 8, 2014

Jun 17, 2014

Firm change

Other

Team

Left

Joined

From

Kind

288576:323988:UT:2023-06-28

Jun 28, 2023

Mar 15, 2023

PROVO, UT

Firm change after gap

157314:288576:ID:2018-03-21

Mar 21, 2018

Mar 2, 2018

IDAHO FALLS, ID

Firm change