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RIA / WealthRegistered adviserinstitutional managerSEC registeredRAUM 1b 10b

THE INFORMED MOMENTUM COMPANY LLC

CRD 144908

SOLANA BEACH, CA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:67dc35a4-8863-3e0f-bdf8-c511a5e8137b

Data as of Sep 1, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 12:25 PM UTC and rebuilt at most every 15 minutes.

Relationships: 15
Dated events: 3
On other graphs: 0
Observed: Mar 27, 2012 to Sep 1, 2026
21 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: institutional managerderivedprivate_client_share=0.0 fund_share=0.28 institutional_share=0.72 related_bd=true related_bank=true bd_reps=0.0
Regulatory AUM: $1.5BItem 5.F on the latest filing (2026-09-01); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $1.5B
Private client RAUM: $0derivedItem 5.D individuals plus high net worth individuals
Private client share: 0%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 3
RAUM per advisor: $498Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Employees: 22
Advisory employees: 13
Offices: 1Schedule D 1.F, beyond the principal office
Accounts: 13
Individual clients: 0
High net worth clients: 0
SEC number: 801-70305
CIK: 1510989
CRD: 144908
Filings on the tape: 21
First filed: Mar 27, 2012
Latest filed: Sep 1, 2026
Organised: Limited Liability Company, CA
Website: informedmomentum.com

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	In industry	Prior firms	Dual registered
TRAVIS TYLER PRENTICE	n/a	SOLANA BEACH, CA	28	1	no
JOSHUA MATTHEW MOSS	n/a	SOLANA BEACH, CA	25	1	no
DEREK JOHN GAERTNER	n/a	SOLANA BEACH, CA	19	n/a	no

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
CR FINANCIAL HOLDINGS, INC.	Member	E	yes	01/2014	Mar 27, 2012	Mar 28, 2024
GAERTNER, DEREK, JOHN	CHIEF OPERATING OFFICER, CHIEF COMPLIANCE OFFICER, MEMBER	Na	yes	10/2007	Mar 27, 2012	Mar 28, 2024
HURST, FRANK, PAGE	PRESIDENT, MANAGING MEMBER	B	yes	06/2011	Mar 27, 2012	Mar 28, 2024
MOSS, JOSHUA, MATTHEW	VICE PRESIDENT, MEMBER	A	yes	07/2007	Mar 27, 2012	Mar 28, 2024
PRENTICE, TRAVIS, TYLER	CEO, CHIEF INVESTMENT OFFICER, MANAGING MEMBER	B	yes	07/2007	Mar 27, 2012	Mar 28, 2024
ROTH, BYRON, CLARENCE	Shareholder	E	yes	01/2000	Mar 27, 2012	Mar 28, 2024
WACO LIMITED, LLC	Member	C	yes	01/2014	Mar 26, 2014	Mar 28, 2024
WEISENBERGER, MONTIE, LEE	SENIOR VICE PRESIDENT, MANAGING MEMBER	B	yes	07/2007	Mar 27, 2012	Mar 28, 2024

Affiliates (Item 7.A)

as filed on Item 7.A; a related person with a CRD on the graph links to its own page

Related person	Type	Class on the graph	Its RAUM	Control	Common control	State
EAM GLOBAL INVESTORS LLC	n/a	Asset manager	$790M	Y	yes	n/a
ROTH CAPITAL PARTNERS, LLC	n/a	State registered	n/a	N	yes	n/a

Offices

Schedule D 1.F offices beyond the principal office; street addresses are not published

City	State	Country	Employees	Also broker-dealer
Spokane	Wa	United States	1	no

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2025	Mar 27, 2026	$1.5B	$1.5B	22	13	1	n/a	n/a
2024	Mar 28, 2025	$1.1B	$1.1B	20	13	1	n/a	n/a
2023	Mar 28, 2024	$933M	$933M	22	13	1	n/a	n/a
2022	Mar 30, 2023	$870M	$870M	23	14	1	n/a	n/a
2021	Mar 25, 2022	$1.1B	$1.1B	23	14	0	n/a	n/a
2020	Mar 26, 2021	$1.1B	$1.1B	19	12	0	n/a	n/a
2019	Mar 27, 2020	$841M	$841M	18	12	0	n/a	n/a
2018	Mar 25, 2019	$828M	$828M	17	12	0	n/a	n/a
2017	Mar 29, 2018	$1.3B	$1.3B	15	10	0	n/a	n/a
2016	Mar 30, 2017	$1.1B	$1.1B	15	10	n/a	n/a	n/a
2015	Mar 25, 2016	$1.4B	$1.4B	15	10	n/a	n/a	n/a
2014	Mar 26, 2015	$1.3B	$1.3B	14	10	n/a	n/a	n/a
2013	Mar 26, 2014	$932M	$932M	10	7	n/a	n/a	n/a
2012	Mar 27, 2013	$656M	$656M	12	6	n/a	n/a	n/a
2011	Mar 27, 2012	$322M	$322M	n/a	n/a	n/a	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
2	0	2	0.0%	0	0	0	2	0

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$1.5B	$1.1B	36.1%	$870M	19.8%	22	20	1	1

Relationships

Affiliated with (4)

→ ROTH CAPITAL PARTNERS, LLCRegistered adviserother investment adviser, broker-dealer, common control
factForm ADV
→ GLOBAL IMC LLCRegistered adviserother investment adviser, control, common control
factForm ADV
← GLOBAL IMC LLCRegistered adviserother investment adviser, control, common control
factForm ADV
← GROW PARTNERS LLCRegistered adviserother investment adviser, common control
factForm ADV

Registered with (3)

← TRAVIS TYLER PRENTICEAdvisorregistration: current employment
Jan 1, 2026 to presentfactForm ADV
← JOSHUA MATTHEW MOSSAdvisorregistration: current employment
Jan 1, 2026 to presentfactForm ADV
← DEREK JOHN GAERTNERAdvisorregistration: current employment
Jan 1, 2026 to presentfactForm ADV

Controls (8)

← ROTH, BYRON, CLARENCEOwnerSHAREHOLDER, ownership code E, individual
Mar 27, 2012 to Mar 28, 2024factForm ADV
← PRENTICE, TRAVIS, TYLEROwnerCEO, CHIEF INVESTMENT OFFICER, MANAGING MEMBER, ownership code B, individual
Mar 27, 2012 to Mar 28, 2024factForm ADV
← HURST, FRANK, PAGEOwnerPRESIDENT, MANAGING MEMBER, ownership code B, individual
Mar 27, 2012 to Mar 28, 2024factForm ADV
← MOSS, JOSHUA, MATTHEWOwnerVICE PRESIDENT, MEMBER, ownership code A, individual
Mar 27, 2012 to Mar 28, 2024factForm ADV
← WEISENBERGER, MONTIE, LEEOwnerSENIOR VICE PRESIDENT, MANAGING MEMBER, ownership code B, individual
Mar 27, 2012 to Mar 28, 2024factForm ADV
← GAERTNER, DEREK, JOHNOwnerCHIEF OPERATING OFFICER, CHIEF COMPLIANCE OFFICER, MEMBER, ownership code NA, individual
Mar 27, 2012 to Mar 28, 2024factForm ADV
← CR FINANCIAL HOLDINGS, INC.OwnerMEMBER, ownership code E, domestic entity
Mar 27, 2012 to Mar 28, 2024factForm ADV
← WACO LIMITED, LLCOwnerMEMBER, ownership code C, domestic entity
Mar 26, 2014 to Mar 28, 2024factForm ADV

Dated events

Occurred
Mar 27, 2026
Regulatory AUM changed
The Informed Momentum Company Llc reported RAUM $1.5B, up 36% from $1.1B (2025-03-28 to 2026-03-27)
Form ADVobserved 4 days ago
$396M
Occurred
Mar 26, 2021
Regulatory AUM changed
The Informed Momentum Company Llc reported RAUM $1.1B, up 35% from $841.0M (2020-08-18 to 2021-03-26)
Form ADVobserved 4 days ago
$295M
Occurred
Mar 25, 2019
Regulatory AUM changed
The Informed Momentum Company Llc reported RAUM $828.1M, down 34% from $1.3B (2018-03-29 to 2019-03-25)
Form ADVobserved 4 days ago
$-430M

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:67dc35a4-8863-3e0f-bdf8-c511a5e8137b
First observed: Mar 27, 2012
Last observed: Sep 1, 2026 18 days ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

THE INFORMED MOMENTUM COMPANY LLC

CRD 144908

SOLANA BEACH, CA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:67dc35a4-8863-3e0f-bdf8-c511a5e8137b

Data as of Sep 1, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 12:25 PM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

TRAVIS TYLER PRENTICE

n/a

SOLANA BEACH, CA

JOSHUA MATTHEW MOSS

n/a

SOLANA BEACH, CA

DEREK JOHN GAERTNER

n/a

SOLANA BEACH, CA

n/a

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

CR FINANCIAL HOLDINGS, INC.

Member

yes

01/2014

Mar 27, 2012

Mar 28, 2024

GAERTNER, DEREK, JOHN

CHIEF OPERATING OFFICER, CHIEF COMPLIANCE OFFICER, MEMBER

yes

10/2007

Mar 27, 2012

Mar 28, 2024

HURST, FRANK, PAGE

PRESIDENT, MANAGING MEMBER

yes

06/2011

Mar 27, 2012

Mar 28, 2024

MOSS, JOSHUA, MATTHEW

VICE PRESIDENT, MEMBER

yes

07/2007

Mar 27, 2012

Mar 28, 2024

PRENTICE, TRAVIS, TYLER

CEO, CHIEF INVESTMENT OFFICER, MANAGING MEMBER

yes

07/2007

Mar 27, 2012

Mar 28, 2024

ROTH, BYRON, CLARENCE

Shareholder

yes

01/2000

Mar 27, 2012

Mar 28, 2024

WACO LIMITED, LLC

Member

yes

01/2014

Mar 26, 2014

Mar 28, 2024

WEISENBERGER, MONTIE, LEE

SENIOR VICE PRESIDENT, MANAGING MEMBER

yes

07/2007

Mar 27, 2012

Mar 28, 2024

Related person

Type

Class on the graph

Its RAUM

Control

Common control

State

EAM GLOBAL INVESTORS LLC

n/a

Asset manager

$790M

yes

n/a

ROTH CAPITAL PARTNERS, LLC

n/a

State registered

n/a

yes

n/a

City

State

Country

Employees

Also broker-dealer

Spokane

United States

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2025

Mar 27, 2026

$1.5B

n/a

2024

Mar 28, 2025

$1.1B

n/a

2023

Mar 28, 2024

$933M

n/a

2022

Mar 30, 2023

$870M

n/a

2021

Mar 25, 2022

$1.1B

n/a

2020

Mar 26, 2021

$1.1B

n/a

2019

Mar 27, 2020

$841M

n/a

2018

Mar 25, 2019

$828M

n/a

2017

Mar 29, 2018

$1.3B

n/a

2016

Mar 30, 2017

$1.1B

n/a

2015

Mar 25, 2016

$1.4B

n/a

2014

Mar 26, 2015

$1.3B

n/a

2013

Mar 26, 2014

$932M

n/a

2012

Mar 27, 2013

$656M

n/a

2011

Mar 27, 2012

$322M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

0.0%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2025

$1.5B

$1.1B

36.1%

$870M

19.8%