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RIA / WealthAdvisor23 years in industry

Jennifer Ford DeLoach

Advisor at NEWEDGE ADVISORS

NEW ORLEANS, LA | Decatur, GA

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Search this name across graphsid dfx:ria:96a9813a-2136-740e-cd8d-188c90e22649

Data as of Sep 15, 2026 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 10:30 PM UTC and rebuilt at most every 15 minutes.

Relationships: 10
Dated events: 1
On other graphs: 0
Observed: Dec 7, 2005 to Sep 15, 2026

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Current firm: NEWEDGE ADVISORS
Current firm class: broker-dealer affiliated wealth managerderived
Book size: not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none
Industry start: Feb 24, 2003earliest registration or exam on IAPD
Years in industry: 23derivedfrom the industry start date
Years at current firm: 3derivedfrom the current registration's begin date
Prior firms: 9
Current registrations: 1
Registered states: 1
Exams: S65|S63
First exam: Feb 24, 2003
First registration: Dec 7, 2005
Dual registered: no
Other names: JENNIFER LEIGH FORD|JENNIFER LEIGH FORD|JENNIFER FORD DELOACH|Jenniferr Ford DeLoach|Jennifer L Ford
IAPD individual key: 4021337

Registration history

registration spans on IAPD; the basis says whether the span is a current registration or a prior employment record

Firm	Class	Began	Ended	Current	Branch	Basis
NEWEDGE ADVISORS	Bd affiliated wealth	Mar 6, 2023	n/a	yes	Decatur, GA\|NEW ORLEANS, LA	Current employment
VERACITY CAPITAL LLC	Independent wealth	Jun 26, 2020	Feb 3, 2023	no	Atlanta, GA\|ATLANTA, GA	Previous registration
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC	Bd affiliated wealth	May 4, 2020	Jun 9, 2020	no	Atlanta, GA\|PLYMOUTH, MN	Previous registration
JOYN ADVISORS, INC.	Former SEC adviser	Jul 26, 2018	Apr 30, 2020	no	ATLANTA, GA	Previous registration
SECURIAN FINANCIAL SERVICES, INC.	Former SEC adviser	Jul 20, 2018	Nov 26, 2019	no	ATLANTA, GA	Previous registration
ACG WEALTH INC.	Former SEC adviser	Dec 1, 2016	Jul 9, 2018	no	ATLANTA, GA	Previous registration
ACG WEALTH INC.	Former SEC adviser	Jan 29, 2013	Oct 5, 2016	no	GREENVILLE, SC\|ATLANTA, GA\|DECATUR, GA	Previous registration
CERTUS INVESTMENT ADVISORS, LLC	Former SEC adviser	Jun 21, 2012	Nov 26, 2012	no	GREENVILLE, SC\|CHARLOTTE, NC	Previous registration
ROBERT W. BAIRD & CO. INCORPORATED	Mixed wealth	May 9, 2007	Jun 25, 2010	no	Atlanta North Point, GA	Previous registration
STERNE AGEE ASSET MANAGEMENT, INC.	Former SEC adviser	Dec 7, 2005	Jun 27, 2007	no	BIRMINGHAM, AL	Previous registration

Moves

a move is two registration dates; a bulk corporate re-registration is typed BULK_TRANSFER and is not a move

From	To	Left	Joined	Gap, days	Kind	Move type
VERACITY CAPITAL LLC	NEWEDGE ADVISORS	Feb 3, 2023	Mar 6, 2023	31	Firm change	RIA to ibd
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC	VERACITY CAPITAL LLC	Jun 9, 2020	Jun 26, 2020	17	Firm change	Ibd to RIA
JOYN ADVISORS, INC.	WEALTH ENHANCEMENT ADVISORY SERVICES, LLC	Apr 30, 2020	May 4, 2020	4	Firm change	RIA to ibd
SECURIAN FINANCIAL SERVICES, INC.	JOYN ADVISORS, INC.	Nov 26, 2019	Jul 26, 2018	-488	Firm change after gap	Ibd to RIA
ACG WEALTH INC.	SECURIAN FINANCIAL SERVICES, INC.	Jul 9, 2018	Jul 20, 2018	11	Firm change	RIA to ibd
CERTUS INVESTMENT ADVISORS, LLC	ACG WEALTH INC.	Nov 26, 2012	Jan 29, 2013	64	Firm change	Other
ROBERT W. BAIRD & CO. INCORPORATED	CERTUS INVESTMENT ADVISORS, LLC	Jun 25, 2010	Jun 21, 2012	727	Firm change after gap	Other
STERNE AGEE ASSET MANAGEMENT, INC.	ROBERT W. BAIRD & CO. INCORPORATED	Jun 27, 2007	May 9, 2007	-49	Firm change after gap	Other

Team moves

moves this advisor made together with colleagues (two or more registrations ending and beginning together)

Team	Left	Joined	From	Kind
106725:116407:GA:2020-04-30	Apr 30, 2020	May 4, 2020	ATLANTA, GA	Firm change

Relationships

Registered with (9)

→ NEWEDGE ADVISORSRegistered adviserregistration: current employment
Mar 6, 2023 to presentfactForm ADV
→ VERACITY CAPITAL LLCRegistered adviserregistration: previous registration
Jun 26, 2020 to Feb 3, 2023factForm ADV
→ WEALTH ENHANCEMENT ADVISORY SERVICES, LLCRegistered adviserregistration: previous registration
May 4, 2020 to Jun 9, 2020factForm ADV
→ JOYN ADVISORS, INC.Registered adviserregistration: previous registration
Jul 26, 2018 to Apr 30, 2020factForm ADV
→ SECURIAN FINANCIAL SERVICES, INC.Registered adviserregistration: previous registration
Jul 20, 2018 to Nov 26, 2019factForm ADV
→ ACG WEALTH INC.Registered adviserregistration: previous registration
Dec 1, 2016 to Jul 9, 2018factForm ADV
→ CERTUS INVESTMENT ADVISORS, LLCRegistered adviserregistration: previous registration
Jun 21, 2012 to Nov 26, 2012factForm ADV
→ ROBERT W. BAIRD & CO. INCORPORATEDRegistered adviserregistration: previous registration
May 9, 2007 to Jun 25, 2010factForm ADV
→ STERNE AGEE ASSET MANAGEMENT, INC.Registered adviserregistration: previous registration
Dec 7, 2005 to Jun 27, 2007factForm ADV

Dated events

Occurred
Feb 3, 2023
Advisor changed firm
Jennifer Ford Deloach left Veracity Capital Llc for Newedge Advisors (registered 2023-03-06)
Form ADVobserved 5 days ago