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RIA / WealthAdvisordual registered (broker-dealer)25 years in industry

juliana r gingerich

Advisor at T. ROWE PRICE ADVISORY SERVICES, INC.

Colorado Springs, CO

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Search this name across graphsid dfx:ria:b20619e2-2556-5007-e29b-99be08da026d

Data as of Sep 14, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 7:13 PM UTC and rebuilt at most every 15 minutes.

Relationships: 7
Dated events: 3
On other graphs: 0
Observed: Jun 21, 2001 to Sep 14, 2026

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Current firm: T. ROWE PRICE ADVISORY SERVICES, INC.
Current firm class: broker-dealer affiliated wealth managerderived
Book size: not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none
Industry start: Jun 21, 2001earliest registration or exam on IAPD
Years in industry: 25derivedfrom the industry start date
Years at current firm: 0derivedfrom the current registration's begin date
Prior firms: 6
Current registrations: 1
Registered states: 1
Exams: S66
First exam: Jan 9, 2023
First registration: Jun 21, 2001
Dual registered: yes, broker-dealer
Other names: JULIANA R COLBY|JULIANA R COLBY|JULIANA ROSE GINGERICH|JULIANA ROSE COLBY|Juliana Rose Gingerich|Juliana R Gingerich
IAPD individual key: 4131307

Registration history

registration spans on IAPD; the basis says whether the span is a current registration or a prior employment record

Firm	Class	Began	Ended	Current	Branch	Basis
T. ROWE PRICE ADVISORY SERVICES, INC.	Bd affiliated wealth	Apr 8, 2026	n/a	yes	Colorado Springs, CO	Current employment
EMPOWER ADVISORY GROUP, LLC	Bd affiliated wealth	Jan 23, 2025	Jun 10, 2025	no	COLORADO SPRINGS, CO\|GREENWOOD VILLAGE, CO	Previous registration
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED	Wirehouse	Nov 7, 2023	Dec 10, 2024	no	COLORADO SPRINGS, CO	Previous registration
FIDELITY PERSONAL AND WORKPLACE ADVISORS	Former SEC adviser	Jan 17, 2023	Oct 5, 2023	no	GREENWOOD VILLAGE, CO	Previous registration
OSAIC INSTITUTIONS, INC.	Bd affiliated wealth	Mar 28, 2006	Oct 2, 2007	no	AVON, CT\|CANTON, CT\|GRANBY, CT\|BLOOMFIELD, CT\|SIMSBURY, CT	Previous registration
EQUITABLE ADVISORS, LLC	National bd RIA	Apr 19, 2004	Feb 11, 2005	no	DENVER, CO	Previous registration
STRATEGIC ADVISERS LLC	National bd RIA	Jun 21, 2001	Oct 27, 2003	no	DENVER, CO	Previous registration

Moves

a move is two registration dates; a bulk corporate re-registration is typed BULK_TRANSFER and is not a move

From	To	Left	Joined	Gap, days	Kind	Move type
EMPOWER ADVISORY GROUP, LLC	T. ROWE PRICE ADVISORY SERVICES, INC.	Jun 10, 2025	Apr 8, 2026	302	Firm change	Ibd to ibd
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED	EMPOWER ADVISORY GROUP, LLC	Dec 10, 2024	Jan 23, 2025	44	Firm change	Wirehouse to ibd
FIDELITY PERSONAL AND WORKPLACE ADVISORS	MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED	Oct 5, 2023	Nov 7, 2023	33	Firm change	Ibd to wirehouse
OSAIC INSTITUTIONS, INC.	FIDELITY PERSONAL AND WORKPLACE ADVISORS	Oct 2, 2007	Jan 17, 2023	5,586	Firm change after gap	Other
EQUITABLE ADVISORS, LLC	OSAIC INSTITUTIONS, INC.	Feb 11, 2005	Mar 28, 2006	410	Firm change after gap	Other
STRATEGIC ADVISERS LLC	EQUITABLE ADVISORS, LLC	Oct 27, 2003	Apr 19, 2004	175	Firm change	Ibd to ibd

Relationships

Registered with (7)

→ T. ROWE PRICE ADVISORY SERVICES, INC.Registered adviserregistration: current employment
Apr 8, 2026 to presentfactForm ADV
→ EMPOWER ADVISORY GROUP, LLCRegistered adviserregistration: previous registration
Jan 23, 2025 to Jun 10, 2025factForm ADV
→ MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATEDRegistered adviserregistration: previous registration
Nov 7, 2023 to Dec 10, 2024factForm ADV
→ FIDELITY PERSONAL AND WORKPLACE ADVISORSRegistered adviserregistration: previous registration
Jan 17, 2023 to Oct 5, 2023factForm ADV
→ OSAIC INSTITUTIONS, INC.Registered adviserregistration: previous registration
Mar 28, 2006 to Oct 2, 2007factForm ADV
→ EQUITABLE ADVISORS, LLCRegistered adviserregistration: previous registration
Apr 19, 2004 to Feb 11, 2005factForm ADV
→ STRATEGIC ADVISERS LLCRegistered adviserregistration: previous registration
Jun 21, 2001 to Oct 27, 2003factForm ADV

Dated events

Occurred
Jun 10, 2025
Advisor changed firm
Juliana R Gingerich left Empower Advisory Group, Llc for T. Rowe Price Advisory Services, Inc. (registered 2026-04-08)
Form ADVobserved 4 days ago
Occurred
Dec 10, 2024
Advisor changed firm
Juliana R Gingerich left Merrill Lynch, Pierce, Fenner & Smith Incorporated for Empower Advisory Group, Llc (registered 2025-01-23)
Form ADVobserved 4 days ago
Occurred
Oct 5, 2023
Advisor changed firm
Juliana R Gingerich left Fidelity Personal And Workplace Advisors for Merrill Lynch, Pierce, Fenner & Smith Incorporated (registered 2023-11-07)
Form ADVobserved 4 days ago