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RIA / WealthRegistered adviserindependent wealth managerSEC registeredRAUM 100m 1b

BARON FINANCIAL GROUP LLC

CRD 144234

FAIR LAWN, NJ

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Search this name across graphsid dfx:ria:b40f9bc1-76f7-7f1e-a6f9-de5799b106a9

Data as of Sep 10, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 5:27 AM UTC and rebuilt at most every 15 minutes.

Relationships: 10
Dated events: 1
On other graphs: 0
Observed: Mar 22, 2012 to Sep 10, 2026
34 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: independent wealth managerderivedprivate_client_share=0.97 fund_share=0.0 institutional_share=0.03 related_bd= related_bank= bd_reps=0.0
Regulatory AUM: $369MItem 5.F on the latest filing (2026-09-10); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $364M
Private client RAUM: $357MderivedItem 5.D individuals plus high net worth individuals
Private client share: 97%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 4
RAUM per advisor: $92.3Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Employees: 9
Advisory employees: 5
Offices: 3Schedule D 1.F, beyond the principal office
Accounts: 905
Individual clients: 200
High net worth clients: 106
Custody, client assets: $132M
SEC number: 801-67989
CIK: 1832093
CRD: 144234
Filings on the tape: 34
First filed: Mar 22, 2012
Latest filed: Sep 10, 2026
Organised: Limited Liability Company, NJ

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
ANTHONY JOHN BENANTE	Certified Financial Planner\|Chartered Financial Analyst	FAIR LAWN, NJ \| SARASOTA, FL	19	23	1	no
VICTOR PAUL CANNILLO	n/a	FAIR LAWN, NJ \| MORRISTOWN, NJ	19	21	1	no
JAMES JACOB SUAZO	Chartered Financial Consultant	MORRISTOWN, NJ \| FAIR LAWN, NJ	4	10	n/a	no
Aryeh Dov Rogoff	n/a	Fair Lawn, NJ	0	11	1	no

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
BENANTE, ANTHONY, JOHN	MANAGING MEMBER	C	yes	04/2007	Mar 22, 2012	Jun 25, 2024
CANNILLO, VICTOR, PAUL	MANAGING MEMBER	E	yes	04/2007	Mar 22, 2012	Jun 25, 2024
CANNILLO, GREGORY, PAUL	CHIEF COMPLIANCE OFFICER	Na	no	04/2024	Apr 3, 2024	Jun 25, 2024

Offices

Schedule D 1.F offices beyond the principal office; street addresses are not published

City	State	Country	Employees	Also broker-dealer
Morristown	Nj	United States	2	no
Sarasota	FL	United States	1	no
n/a	n/a	n/a	1	no

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2025	Mar 12, 2026	$369M	$364M	9	5	3	n/a	n/a
2024	Mar 7, 2025	$340M	$336M	8	5	3	n/a	n/a
2023	Mar 6, 2024	$332M	$328M	9	6	3	n/a	n/a
2022	Mar 21, 2023	$301M	$297M	9	5	3	n/a	n/a
2021	Feb 22, 2022	$347M	$343M	9	5	3	n/a	n/a
2020	Mar 19, 2021	$289M	$284M	10	5	3	n/a	n/a
2019	Feb 20, 2020	$243M	$239M	10	5	3	n/a	n/a
2018	Feb 21, 2019	$203M	$199M	8	5	3	n/a	n/a
2017	Mar 28, 2018	$231M	$224M	8	5	3	n/a	n/a
2016	Mar 29, 2017	$202M	$194M	8	3	n/a	n/a	n/a
2015	Jan 21, 2016	$197M	$190M	8	4	n/a	n/a	n/a
2014	Feb 24, 2015	$192M	$185M	8	4	n/a	n/a	n/a
2013	Mar 3, 2014	$188M	$179M	8	4	n/a	n/a	n/a
2012	Feb 28, 2013	$147M	$136M	8	4	n/a	n/a	n/a
2011	Mar 22, 2012	$145M	$131M	n/a	n/a	n/a	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
1	0	1	0.0%	1	0	0	1	1

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$369M	$340M	8.6%	$301M	7.1%	9	8	3	3

Relationships

Registered with (7)

← Aryeh Dov RogoffAdvisorregistration: current employment
Jul 8, 2026 to presentfactForm ADV
← JAMES JACOB SUAZOAdvisorregistration: current employment
Oct 14, 2021 to presentfactForm ADV
← ANTHONY JOHN BENANTEAdvisorregistration: current employment
Jun 14, 2007 to presentfactForm ADV
← VICTOR PAUL CANNILLOAdvisorregistration: current employment
Jun 14, 2007 to presentfactForm ADV
← Nicholas Joseph ScheibnerAdvisorregistration: previous registration
Aug 6, 2014 to Mar 26, 2024factForm ADV
← JAMES DONOVAN SHAGAWATAdvisorregistration: previous registration
Jun 14, 2007 to Mar 27, 2017factForm ADV
← Laura MattiaAdvisorregistration: previous registration
Apr 11, 2008 to Dec 22, 2015factForm ADV

Controls (2)

← BENANTE, ANTHONY, JOHNOwnerMANAGING MEMBER, ownership code C, individual
Mar 22, 2012 to Jun 25, 2024factForm ADV
← CANNILLO, VICTOR, PAULOwnerMANAGING MEMBER, ownership code E, individual
Mar 22, 2012 to Jun 25, 2024factForm ADV

Owns (1)

← CANNILLO, GREGORY, PAULOwnerCHIEF COMPLIANCE OFFICER, ownership code NA, individual
Apr 3, 2024 to Jun 25, 2024factForm ADV

Dated events

Occurred
Mar 26, 2024
Advisor changed firm
Nicholas Joseph Scheibner left Baron Financial Group Llc for Supportive Financial, Llc (registered 2024-03-19)
Form ADVobserved 6 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:b40f9bc1-76f7-7f1e-a6f9-de5799b106a9
First observed: Mar 22, 2012
Last observed: Sep 10, 2026 11 days ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

BARON FINANCIAL GROUP LLC

CRD 144234

FAIR LAWN, NJ

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:b40f9bc1-76f7-7f1e-a6f9-de5799b106a9

Data as of Sep 10, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 5:27 AM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

ANTHONY JOHN BENANTE

Certified Financial Planner|Chartered Financial Analyst

FAIR LAWN, NJ | SARASOTA, FL

VICTOR PAUL CANNILLO

n/a

FAIR LAWN, NJ | MORRISTOWN, NJ

JAMES JACOB SUAZO

Chartered Financial Consultant

MORRISTOWN, NJ | FAIR LAWN, NJ

n/a

Aryeh Dov Rogoff

n/a

Fair Lawn, NJ

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

BENANTE, ANTHONY, JOHN

MANAGING MEMBER

yes

04/2007

Mar 22, 2012

Jun 25, 2024

CANNILLO, VICTOR, PAUL

MANAGING MEMBER

yes

04/2007

Mar 22, 2012

Jun 25, 2024

CANNILLO, GREGORY, PAUL

CHIEF COMPLIANCE OFFICER

04/2024

Apr 3, 2024

Jun 25, 2024

City

State

Country

Employees

Also broker-dealer

Morristown

United States

Sarasota

United States

n/a

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2025

Mar 12, 2026

$369M

$364M

n/a

2024

Mar 7, 2025

$340M

$336M

n/a

2023

Mar 6, 2024

$332M

$328M

n/a

2022

Mar 21, 2023

$301M

$297M

n/a

2021

Feb 22, 2022

$347M

$343M

n/a

2020

Mar 19, 2021

$289M

$284M

n/a

2019

Feb 20, 2020

$243M

$239M

n/a

2018

Feb 21, 2019

$203M

$199M

n/a

2017

Mar 28, 2018

$231M

$224M

n/a

2016

Mar 29, 2017

$202M

$194M

n/a

2015

Jan 21, 2016

$197M

$190M

n/a

2014

Feb 24, 2015

$192M

$185M

n/a

2013

Mar 3, 2014

$188M

$179M

n/a

2012

Feb 28, 2013

$147M

$136M

n/a

2011

Mar 22, 2012

$145M

$131M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

0.0%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2025

$369M

$340M

8.6%

$301M

7.1%