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RIA / WealthRegistered adviserindependent wealth managerSEC registeredRAUM 100m 1b

FINANCIAL SERVICE GROUP INC

CRD 107893

MOUNT PLEASANT, WI

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:bdb7e207-d5ae-a715-181f-71e539228b50

Data as of Sep 10, 2026 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 8:00 AM UTC and rebuilt at most every 15 minutes.

Relationships: 8
Dated events: 3
On other graphs: 0
Observed: Mar 13, 2012 to Sep 10, 2026
29 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: independent wealth managerderivedprivate_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd= related_bank= bd_reps=0.0
Regulatory AUM: $215MItem 5.F on the latest filing (2026-09-10); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $215M
Private client RAUM: $215MderivedItem 5.D individuals plus high net worth individuals
Private client share: 100%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 4
RAUM per advisor: $53.7Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Employees: 8
Advisory employees: 3
Offices: 0Schedule D 1.F, beyond the principal office
Accounts: 645
Individual clients: 118
High net worth clients: 74
SEC number: 801-41991
CRD: 107893
Filings on the tape: 29
First filed: Mar 13, 2012
Latest filed: Sep 10, 2026
Organised: Corporation, WI

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
MICHAEL PHILLIP HAUBRICH	Certified Financial Planner	RACINE, WI	4	47	n/a	no
VINCENT A TORTORICI	Certified Financial Planner	MOUNT PLEASANT, WI	4	11	2	no
Thomas Joseph Kiernan	Certified Financial Planner	MOUNT PLEASANT, WI	2	13	1	no
WENDY SUE PEPERKORN	Certified Financial Planner	MOUNT PLEASANT, WI	0	13	6	no

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
HAUBRICH, MICHAEL, PHILLIP	Founder	D	yes	02/2022	Mar 13, 2012	Oct 18, 2024
MORGAN, JUSTUS, BARON	PRESIDENT AND CHIEF COMPLIANCE OFFICER	C	yes	03/2004	Mar 13, 2012	Oct 18, 2024

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2025	Jan 23, 2026	$215M	$215M	8	3	0	n/a	n/a
2024	Jan 30, 2025	$325M	$325M	10	3	0	n/a	n/a
2023	Feb 15, 2024	$284M	$284M	9	3	0	n/a	n/a
2022	Jan 26, 2023	$296M	$296M	9	4	0	n/a	n/a
2021	Feb 14, 2022	$334M	$334M	9	4	0	n/a	n/a
2020	Jan 29, 2021	$285M	$285M	7	4	0	n/a	n/a
2019	Feb 19, 2020	$249M	$249M	7	4	0	n/a	n/a
2018	Jan 22, 2019	$196M	$196M	7	4	0	n/a	n/a
2017	Jan 30, 2018	$209M	$209M	7	4	0	n/a	n/a
2016	Jan 31, 2017	$167M	$167M	7	4	n/a	n/a	n/a
2015	Feb 29, 2016	$160M	$160M	5	3	n/a	n/a	n/a
2014	Mar 4, 2015	$157M	$157M	5	3	n/a	n/a	n/a
2013	Mar 26, 2014	$145M	$145M	5	3	n/a	n/a	n/a
2012	Mar 28, 2013	$124M	$124M	5	2	n/a	n/a	n/a
2011	Mar 13, 2012	$105M	$105M	n/a	n/a	n/a	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
1	0	1	0.0%	1	0	0	2	1

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$215M	$325M	-33.8%	$296M	-10.1%	8	10	0	0

Relationships

Registered with (6)

← WENDY SUE PEPERKORNAdvisorregistration: current employment
Sep 3, 2026 to presentfactForm ADV
← Thomas Joseph KiernanAdvisorregistration: current employment
Feb 5, 2024 to presentfactForm ADV
← VINCENT A TORTORICIAdvisorregistration: current employment
Feb 14, 2022 to presentfactForm ADV
← MICHAEL PHILLIP HAUBRICHAdvisorregistration: current employment
Sep 21, 2021 to presentfactForm ADV
← JUSTUS BARON MORGANAdvisorregistration: previous registration
Sep 1, 2003 to Aug 6, 2025factForm ADV
← BRITTANY LYNN FALKNERAdvisorregistration: previous registration
Oct 26, 2016 to Feb 22, 2019factForm ADV

Controls (2)

← HAUBRICH, MICHAEL, PHILLIPOwnerFOUNDER, ownership code D, individual
Mar 13, 2012 to Oct 18, 2024factForm ADV
← MORGAN, JUSTUS, BARONOwnerPRESIDENT AND CHIEF COMPLIANCE OFFICER, ownership code C, individual
Mar 13, 2012 to Oct 18, 2024factForm ADV

Dated events

Occurred
Jan 23, 2026
Regulatory AUM changed
Financial Service Group Inc reported RAUM $215.0M, down 34% from $324.7M (2025-10-01 to 2026-01-23)
Form ADVobserved 5 days ago
$-110M
Occurred
Aug 6, 2025
Advisor changed firm
Justus Baron Morgan left Financial Service Group Inc for Financial Justus (registered 2025-06-23)
Form ADVobserved 5 days ago
Occurred
Jun 12, 2023
Control person left
Michael Justin Moilanen (Vice President) no longer on Schedule A of Financial Service Group Inc (listed 2023-01-26, absent 2023-06-12)
Form ADVobserved 5 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:bdb7e207-d5ae-a715-181f-71e539228b50
First observed: Mar 13, 2012
Last observed: Sep 10, 2026 10 days ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

FINANCIAL SERVICE GROUP INC

CRD 107893

MOUNT PLEASANT, WI

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:bdb7e207-d5ae-a715-181f-71e539228b50

Data as of Sep 10, 2026 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 8:00 AM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

MICHAEL PHILLIP HAUBRICH

Certified Financial Planner

RACINE, WI

n/a

VINCENT A TORTORICI

Certified Financial Planner

MOUNT PLEASANT, WI

Thomas Joseph Kiernan

Certified Financial Planner

MOUNT PLEASANT, WI

WENDY SUE PEPERKORN

Certified Financial Planner

MOUNT PLEASANT, WI

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

HAUBRICH, MICHAEL, PHILLIP

Founder

yes

02/2022

Mar 13, 2012

Oct 18, 2024

MORGAN, JUSTUS, BARON

PRESIDENT AND CHIEF COMPLIANCE OFFICER

yes

03/2004

Mar 13, 2012

Oct 18, 2024

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2025

Jan 23, 2026

$215M

n/a

2024

Jan 30, 2025

$325M

n/a

2023

Feb 15, 2024

$284M

n/a

2022

Jan 26, 2023

$296M

n/a

2021

Feb 14, 2022

$334M

n/a

2020

Jan 29, 2021

$285M

n/a

2019

Feb 19, 2020

$249M

n/a

2018

Jan 22, 2019

$196M

n/a

2017

Jan 30, 2018

$209M

n/a

2016

Jan 31, 2017

$167M

n/a

2015

Feb 29, 2016

$160M

n/a

2014

Mar 4, 2015

$157M

n/a

2013

Mar 26, 2014

$145M

n/a

2012

Mar 28, 2013

$124M

n/a

2011

Mar 13, 2012

$105M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

0.0%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2025

$215M

$325M

-33.8%

$296M

-10.1%