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RIA / WealthRegistered adviserformer SEC advisernot on rosterRAUM none

B+ INSTITUTIONAL SERVICES, LLC

CRD 173267

LOS ANGELES, CA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:ceff64ec-d98d-0996-a7dd-410a8b839732

Data as of Mar 23, 2021 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 8:20 AM UTC and rebuilt at most every 15 minutes.

Relationships: 11
Dated events: 1
On other graphs: 0
Observed: Oct 28, 2014 to Mar 23, 2021
11 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: former SEC adviserderivedabsent from the latest SEC roster
Private client RAUM: $0derivedItem 5.D individuals plus high net worth individuals
Advisors on IAPD: 0
Employees: 3
Advisory employees: 2
Offices: 0Schedule D 1.F, beyond the principal office
SEC number: 801-80549
CRD: 173267
Filings on the tape: 11
First filed: Oct 28, 2014
Latest filed: Mar 23, 2021
Organised: Limited Liability Company, Delaware

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
LOCKSHIN, STEVEN, DAVID	Manager	E	yes	09/2014	Oct 28, 2014	Mar 23, 2021
OPENADVISOR, LLC	Member	D	yes	09/2014	Oct 28, 2014	Mar 23, 2021
SHIGEMURA-HILDEBRAND, ANN	CHIEF COMPLIANCE OFFICER	Na	yes	12/2016	May 12, 2017	Mar 23, 2021
STRAUB, JONATHAN, PAUL	Member	Na	yes	12/2015	Jan 5, 2016	Mar 23, 2021
RUSSELL, MARC, LEE	Member	B	no	12/2015	Jan 5, 2016	Mar 23, 2021

Affiliates (Item 7.A)

as filed on Item 7.A; a related person with a CRD on the graph links to its own page

Related person	Type	Class on the graph	Its RAUM	Control	Common control	State
ADVICEPERIOD, LLC	n/a	Former SEC adviser	$4.5B	Y	yes	n/a
ADVICEPERIOD SERVICES, LLC	n/a	Former SEC adviser	n/a	Y	yes	n/a

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2020	Mar 8, 2021	n/a	n/a	3	2	0	n/a	n/a
2019	Mar 20, 2020	n/a	n/a	3	2	0	n/a	n/a
2018	Mar 19, 2019	n/a	n/a	3	2	0	n/a	n/a
2017	Mar 27, 2018	n/a	n/a	3	2	0	n/a	n/a
2016	May 12, 2017	n/a	n/a	3	2	n/a	n/a	n/a
2015	Apr 29, 2016	n/a	n/a	4	2	n/a	n/a	n/a
2014	Mar 9, 2015	n/a	n/a	6	4	n/a	n/a	n/a

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2020	n/a	n/a	n/a	n/a	n/a	3	3	0	0

Relationships

Affiliated with (5)

← ADVICEPERIOD, LLCRegistered adviserother investment adviser, control, common control
factForm ADV
← ADVICEPERIOD SERVICES, LLCRegistered adviserother investment adviser, common control
factForm ADV
→ ADVICEPERIOD, LLCRegistered adviserother investment adviser, control, common control
factForm ADV
→ ADVICEPERIOD SERVICES, LLCRegistered adviserother investment adviser, control, common control
factForm ADV
← FIRSTPOINT FINANCIAL, LLCRegistered adviserother investment adviser, common control
factForm ADV

Controls (4)

← LOCKSHIN, STEVEN, DAVIDOwnerMANAGER, ownership code E, individual
Oct 28, 2014 to presentfactForm ADV
← STRAUB, JONATHAN, PAULOwnerMEMBER, ownership code NA, individual
Jan 5, 2016 to presentfactForm ADV
← SHIGEMURA-HILDEBRAND, ANNOwnerCHIEF COMPLIANCE OFFICER, ownership code NA, individual
May 12, 2017 to presentfactForm ADV
← OPENADVISOR, LLCOwnerMEMBER, ownership code D, domestic entity
Oct 28, 2014 to presentfactForm ADV

Owns (1)

← RUSSELL, MARC, LEEOwnerMEMBER, ownership code B, individual
Jan 5, 2016 to presentfactForm ADV

Registered with (1)

← JOHN CRISTELLOAdvisorregistration: previous registration
Aug 28, 2015 to Dec 17, 2015factForm ADV

Dated events

Occurred
Oct 28, 2014
First Form ADV filing
Betterment Institutional filed its initial SEC registration (Form ADV)
Form ADVobserved 5 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:ceff64ec-d98d-0996-a7dd-410a8b839732
First observed: Oct 28, 2014
Last observed: Mar 23, 2021 66 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

B+ INSTITUTIONAL SERVICES, LLC

CRD 173267

LOS ANGELES, CA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:ceff64ec-d98d-0996-a7dd-410a8b839732

Data as of Mar 23, 2021 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 8:20 AM UTC and rebuilt at most every 15 minutes.

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

LOCKSHIN, STEVEN, DAVID

Manager

yes

09/2014

Oct 28, 2014

Mar 23, 2021

OPENADVISOR, LLC

Member

yes

09/2014

Oct 28, 2014

Mar 23, 2021

SHIGEMURA-HILDEBRAND, ANN

CHIEF COMPLIANCE OFFICER

yes

12/2016

May 12, 2017

Mar 23, 2021

STRAUB, JONATHAN, PAUL

Member

yes

12/2015

Jan 5, 2016

Mar 23, 2021

RUSSELL, MARC, LEE

Member

12/2015

Jan 5, 2016

Mar 23, 2021

Related person

Type

Class on the graph

Its RAUM

Control

Common control

State

ADVICEPERIOD, LLC

n/a

Former SEC adviser

$4.5B

yes

n/a

ADVICEPERIOD SERVICES, LLC

n/a

Former SEC adviser

n/a

yes

n/a

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2020

Mar 8, 2021

n/a

2019

Mar 20, 2020

n/a

2018

Mar 19, 2019

n/a

2017

Mar 27, 2018

n/a

2016

May 12, 2017

n/a

2015

Apr 29, 2016

n/a

2014

Mar 9, 2015

n/a

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2020

n/a