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RIA / WealthRegistered adviserindependent wealth managerSEC registeredRAUM 100m 1b

EHRLICH FINANCIAL GROUP

THE EHRLICH GROUP LLC, CRD 325595

LAGUNA NIGUEL, CA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:d0bd181a-e774-a22c-5421-3f6258d9e63f

Data as of Jan 28, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 11:05 AM UTC and rebuilt at most every 15 minutes.

Relationships: 7
Dated events: 4
On other graphs: 0
Observed: Apr 18, 2023 to Jan 28, 2026
13 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: independent wealth managerderivedprivate_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0
Regulatory AUM: $250MItem 5.F on the latest filing (2026-01-28); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $250M
Private client RAUM: $250MderivedItem 5.D individuals plus high net worth individuals
Private client share: 100%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 4
RAUM per advisor: $62.5Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Employees: 5
Advisory employees: 4
Offices: 0Schedule D 1.F, beyond the principal office
Accounts: 682
Individual clients: 125
High net worth clients: 82
Custody, client assets: $83.0M
SEC number: 801-128007
CRD: 325595
Filings on the tape: 13
First filed: Apr 18, 2023
Latest filed: Jan 28, 2026
Organised: Limited Liability Company, CA
Website: ehrlichfg.com

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
LORA J ROMMEL	Certified Financial Planner	LAGUNA NIGUEL, CA	3	31	1	no
JESSICA LYNN KRUSEY	Certified Financial Planner	LAGUNA NIGUEL, CA	3	21	6	no
ANDREW LEE EHRLICH	Certified Financial Planner	LAGUNA NIGUEL, CA	3	21	2	no
HEATHER MICHELLE BOONE	n/a	LAGUNA NIGUEL, CA	3	19	2	no

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
EHRLICH, ANDREW, LEE	MANAGING MEMBER & PRESIDENT	E	yes	05/2023	May 25, 2023	Sep 26, 2024
ROMMEL, LORA, J	CHIEF COMPLIANCE OFFICER	Na	no	05/2023	May 18, 2023	Sep 26, 2024

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Private funds	Fund GAV
2025	Jan 28, 2026	$250M	$250M	5	4	n/a	n/a
2024	Jan 28, 2025	$226M	$226M	6	5	n/a	n/a
2023	Feb 1, 2024	$189M	$189M	5	5	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
0	0	0	0.0%	0	0	0	0	0

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$250M	$226M	10.8%	n/a	n/a	5	6	0	0

Teams in

teams that arrived here from one firm together

Other firm	Advisors	First left	Last joined	From	Kind	Move type	Share of firm
AMERIPRISE FINANCIAL SERVICES, LLC	4	May 22, 2023	May 19, 2023	LAGUNA NIGUEL, CA	Team lift out	Ibd to new firm	0.0%

Relationships

Registered with (4)

← HEATHER MICHELLE BOONEAdvisorregistration: current employment
May 19, 2023 to presentfactForm ADV
← LORA J ROMMELAdvisorregistration: current employment
May 18, 2023 to presentfactForm ADV
← JESSICA LYNN KRUSEYAdvisorregistration: current employment
May 18, 2023 to presentfactForm ADV
← ANDREW LEE EHRLICHAdvisorregistration: current employment
May 18, 2023 to presentfactForm ADV

Owns (1)

← ROMMEL, LORA, JOwnerCHIEF COMPLIANCE OFFICER, ownership code NA, individual
May 18, 2023 to Sep 26, 2024factForm ADV

Controls (1)

← EHRLICH, ANDREW, LEEOwnerMANAGING MEMBER & PRESIDENT, ownership code E, individual
May 25, 2023 to Sep 26, 2024factForm ADV

Moved with (1)

← AMERIPRISE FINANCIAL SERVICES, LLCRegistered adviser4 advisors, team lift out
May 22, 2023 to May 19, 2023factForm ADV

Dated events

Occurred
May 25, 2023
Control person joined
Lee Andrew Ehrlich (Managing Member & President) appeared on Schedule A of Ehrlich Financial Group
Form ADVobserved 4 days ago
Occurred
May 22, 2023
Team lift-out
4 advisors left Ameriprise Financial Services, LLC (Laguna Niguel, CA) for Ehrlich Financial Group within 2 days
Form ADVobserved 4 days ago
4 advisors
Occurred
May 18, 2023
Control person left
Harrison Taelim Yaste (Chief Compliance Officer) no longer on Schedule A of Ehrlich Financial Group (listed 2023-04-18, absent 2023-05-18)
Form ADVobserved 4 days ago
Occurred
Apr 18, 2023
First Form ADV filing
The Ehrlich Group Llc filed its initial SEC registration (Form ADV)
Form ADVobserved 4 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:d0bd181a-e774-a22c-5421-3f6258d9e63f
First observed: Apr 18, 2023
Last observed: Jan 28, 2026 7 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

EHRLICH FINANCIAL GROUP

THE EHRLICH GROUP LLC, CRD 325595

LAGUNA NIGUEL, CA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:d0bd181a-e774-a22c-5421-3f6258d9e63f

Data as of Jan 28, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 11:05 AM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

LORA J ROMMEL

Certified Financial Planner

LAGUNA NIGUEL, CA

JESSICA LYNN KRUSEY

Certified Financial Planner

LAGUNA NIGUEL, CA

ANDREW LEE EHRLICH

Certified Financial Planner

LAGUNA NIGUEL, CA

HEATHER MICHELLE BOONE

n/a

LAGUNA NIGUEL, CA

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

EHRLICH, ANDREW, LEE

MANAGING MEMBER & PRESIDENT

yes

05/2023

May 25, 2023

Sep 26, 2024

ROMMEL, LORA, J

CHIEF COMPLIANCE OFFICER

05/2023

May 18, 2023

Sep 26, 2024

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2025

Jan 28, 2026

$250M

n/a

2024

Jan 28, 2025

$226M

n/a

2023

Feb 1, 2024

$189M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

0.0%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2025

$250M

$226M

10.8%

n/a

Other firm

Advisors

First left

Last joined

From

Kind

Move type

Share of firm

AMERIPRISE FINANCIAL SERVICES, LLC

May 22, 2023

May 19, 2023

LAGUNA NIGUEL, CA

Team lift out

Ibd to new firm

0.0%