DFX Intelligence

Data Factory

RIA / WealthRegistered adviserformer SEC advisernot on rosterRAUM 100m 1b

HOLLOWAY WEALTH MANAGEMENT, LLC

CRD 138146

GAINESVILLE, FL

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:d4fc9dae-d2b4-37d2-2144-48144d952967

Data as of Feb 15, 2022 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 10:48 AM UTC and rebuilt at most every 15 minutes.

Relationships: 8
Dated events: 5
On other graphs: 0
Observed: Mar 20, 2012 to Feb 15, 2022
18 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: former SEC adviserderivedabsent from the latest SEC roster
Regulatory AUM: $375MItem 5.F on the latest filing (2022-02-15); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $375M
Private client RAUM: $375MderivedItem 5.D individuals plus high net worth individuals
Private client share: 100%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 0
Employees: 6
Advisory employees: 4
Offices: 0Schedule D 1.F, beyond the principal office
Accounts: 813
Individual clients: 207
High net worth clients: 210
Custody, client assets: $59.0M
SEC number: 801-65430
CRD: 138146
Filings on the tape: 18
First filed: Mar 20, 2012
Latest filed: Feb 15, 2022
Organised: Limited Liability Company, Florida

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
HOLLOWAY, CAROLINE, JENNINGS	CHIEF COMPLIANCE OFFICER	Na	yes	10/2005	Mar 20, 2012	Feb 15, 2022
HOLLOWAY, SAMUEL, NORRIS	President	E	yes	10/2005	Mar 20, 2012	Feb 15, 2022

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2021	Feb 15, 2022	$375M	$375M	6	4	0	n/a	n/a
2020	Mar 11, 2021	$317M	$317M	5	4	0	n/a	n/a
2019	Mar 19, 2020	$241M	$241M	3	3	0	n/a	n/a
2018	Feb 6, 2019	$213M	$213M	5	3	0	n/a	n/a
2017	Feb 23, 2018	$206M	$206M	5	4	0	n/a	n/a
2016	Mar 24, 2017	$169M	$169M	5	4	n/a	n/a	n/a
2015	Jan 19, 2016	$146M	$134M	6	5	n/a	n/a	n/a
2014	Mar 19, 2015	$174M	$120M	5	3	n/a	n/a	n/a
2013	Mar 24, 2014	$158M	$128M	5	3	n/a	n/a	n/a
2012	Mar 12, 2013	$136M	$114M	5	4	n/a	n/a	n/a
2011	Mar 20, 2012	$122M	$93.7M	n/a	n/a	n/a	n/a	n/a

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2021	$375M	$317M	18.3%	$213M	20.8%	6	5	0	0

Teams out

two or more advisors whose registrations ended here and began at one firm together: a fact of two dates, not a prediction

Other firm	Advisors	First left	Last joined	From	Kind	Move type	Share of firm
ARS WEALTH ADVISORS	4	May 11, 2022	Jun 14, 2022	GAINESVILLE, FL	Firm absorbed	RIA to RIA	100.0%

Relationships

Controls (2)

← HOLLOWAY, SAMUEL, NORRISOwnerPRESIDENT, ownership code E, individual
Mar 20, 2012 to presentfactForm ADV
← HOLLOWAY, CAROLINE, JENNINGSOwnerCHIEF COMPLIANCE OFFICER, ownership code NA, individual
Mar 20, 2012 to presentfactForm ADV

Moved with (1)

→ ARS WEALTH ADVISORSRegistered adviser4 advisors, firm absorbed, same day
May 11, 2022 to Jun 14, 2022factForm ADV

Registered with (5)

← JONATHON EDWARD VISSCHERAdvisorregistration: previous registration
Jan 24, 2006 to May 11, 2022factForm ADV
← SAMUEL NORRIS HOLLOWAYAdvisorregistration: previous registration
Jan 24, 2006 to May 11, 2022factForm ADV
← CAROLINE JENNINGS HOLLOWAYAdvisorregistration: previous registration
Jan 23, 2006 to May 11, 2022factForm ADV
← Jessica Michelle MarshallAdvisorregistration: previous registration
Aug 21, 2020 to May 11, 2022factForm ADV
← KAYLA ASHLEY MARJANOVICAdvisorregistration: previous registration
Feb 8, 2018 to Nov 15, 2018factForm ADV

Dated events

Occurred
May 11, 2022
Firm absorbed
Holloway Wealth Management, LLC's advisors moved to Ars Wealth Advisors (Gainesville, FL): 4 of 4 registered, on the same day
Form ADVobserved 4 days ago
4 advisors
Occurred
May 11, 2022
Advisor changed firm
Jessica Michelle Marshall left Holloway Wealth Management, Llc for Ars Wealth Advisors (registered 2022-06-14)
Form ADVobserved 4 days ago
Occurred
May 11, 2022
Advisor changed firm
Jonathon Edward Visscher left Holloway Wealth Management, Llc for Ars Wealth Advisors (registered 2022-05-20)
Form ADVobserved 4 days ago
Occurred
May 11, 2022
Advisor changed firm
Samuel Norris Holloway left Holloway Wealth Management, Llc for Ars Wealth Advisors (registered 2022-05-16)
Form ADVobserved 4 days ago
Occurred
May 11, 2022
Advisor changed firm
Caroline Jennings Holloway left Holloway Wealth Management, Llc for Ars Wealth Advisors (registered 2022-05-24)
Form ADVobserved 4 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:d4fc9dae-d2b4-37d2-2144-48144d952967
First observed: Mar 20, 2012
Last observed: Feb 15, 2022 55 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

HOLLOWAY WEALTH MANAGEMENT, LLC

CRD 138146

GAINESVILLE, FL

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:d4fc9dae-d2b4-37d2-2144-48144d952967

Data as of Feb 15, 2022 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 10:48 AM UTC and rebuilt at most every 15 minutes.

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

HOLLOWAY, CAROLINE, JENNINGS

CHIEF COMPLIANCE OFFICER

yes

10/2005

Mar 20, 2012

Feb 15, 2022

HOLLOWAY, SAMUEL, NORRIS

President

yes

10/2005

Mar 20, 2012

Feb 15, 2022

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2021

Feb 15, 2022

$375M

n/a

2020

Mar 11, 2021

$317M

n/a

2019

Mar 19, 2020

$241M

n/a

2018

Feb 6, 2019

$213M

n/a

2017

Feb 23, 2018

$206M

n/a

2016

Mar 24, 2017

$169M

n/a

2015

Jan 19, 2016

$146M

$134M

n/a

2014

Mar 19, 2015

$174M

$120M

n/a

2013

Mar 24, 2014

$158M

$128M

n/a

2012

Mar 12, 2013

$136M

$114M

n/a

2011

Mar 20, 2012

$122M

$93.7M

n/a

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2021

$375M

$317M

18.3%

$213M

20.8%

Other firm

Advisors

First left

Last joined

From

Kind

Move type

Share of firm

ARS WEALTH ADVISORS

May 11, 2022

Jun 14, 2022

GAINESVILLE, FL

Firm absorbed

RIA to RIA

100.0%