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RIA / WealthAdvisor30 years in industry

JEFFREY KIM LORENZ

Advisor at ADVISORY ALPHA, LLC

HOLLAND, MI | Rocklin, CA

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Search this name across graphsid dfx:ria:ee36ce21-4f7d-8630-0290-c67f9a8359a1

Data as of Sep 15, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 12:23 PM UTC and rebuilt at most every 15 minutes.

Relationships: 7
Dated events: 0
On other graphs: 0
Observed: Oct 2, 2001 to Sep 15, 2026

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Current firm: ADVISORY ALPHA, LLC
Current firm class: independent wealth managerderived
Book size: not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none
Industry start: Jun 7, 1996earliest registration or exam on IAPD
Years in industry: 30derivedfrom the industry start date
Years at current firm: 5derivedfrom the current registration's begin date
Prior firms: 6
Current registrations: 1
Registered states: 1
Exams: S63|S65
First exam: Jun 7, 1996
First registration: Oct 2, 2001
Dual registered: no
Other names: JEFF LORENZ
IAPD individual key: 2732722

Registration history

registration spans on IAPD; the basis says whether the span is a current registration or a prior employment record

Firm	Class	Began	Ended	Current	Branch	Basis
ADVISORY ALPHA, LLC	Independent wealth	Sep 2, 2021	n/a	yes	HOLLAND, MI\|Rocklin, CA	Current employment
MUTUAL ADVISORS, LLC	Bd affiliated wealth	Jan 15, 2016	Aug 31, 2021	no	Camarillo, CA	Previous registration
LPL FINANCIAL LLC	Bd affiliated wealth	Dec 16, 2011	Jan 22, 2016	no	ROSEVILLE, CA\|SACRAMENTO, CA\|ROSEVILLE, CA	Previous registration
ADDISON AVENUE FINANCIAL PARTNERS, LLC	n/a	Jan 25, 2006	Dec 22, 2011	no	ROSEVILLE, CA\|ROCKLIN, CA	Previous registration
CUSO FINANCIAL SERVICES, L.P.	Former SEC adviser	Oct 24, 2005	Dec 1, 2006	no	ROSEVILLE, CA\|ROSEVILLE, CA	Previous registration
PENSION PLANNERS SECURITIES, INC.	n/a	Jan 28, 2005	Oct 17, 2005	no	ROSEVILLE, CA	Previous registration
SECURITIES AMERICA ADVISORS, INC.	Former SEC adviser	Oct 2, 2001	Dec 31, 2002	no	SACRAMENTO, CA	Previous registration

Moves

a move is two registration dates; a bulk corporate re-registration is typed BULK_TRANSFER and is not a move

From	To	Left	Joined	Gap, days	Kind	Move type
MUTUAL ADVISORS, LLC	ADVISORY ALPHA, LLC	Aug 31, 2021	Sep 2, 2021	2	Firm change	Ibd to RIA
LPL FINANCIAL LLC	MUTUAL ADVISORS, LLC	Jan 22, 2016	Jan 15, 2016	-7	Firm change	Other
ADDISON AVENUE FINANCIAL PARTNERS, LLC	LPL FINANCIAL LLC	Dec 22, 2011	Dec 16, 2011	-6	Firm change	Other
CUSO FINANCIAL SERVICES, L.P.	ADDISON AVENUE FINANCIAL PARTNERS, LLC	Dec 1, 2006	Jan 25, 2006	-310	Firm change after gap	Other
PENSION PLANNERS SECURITIES, INC.	CUSO FINANCIAL SERVICES, L.P.	Oct 17, 2005	Oct 24, 2005	7	Firm change	Other
SECURITIES AMERICA ADVISORS, INC.	PENSION PLANNERS SECURITIES, INC.	Dec 31, 2002	Jan 28, 2005	759	Firm change after gap	Other

Team moves

moves this advisor made together with colleagues (two or more registrations ending and beginning together)

Team	Left	Joined	From	Kind
167658:158282:CA:2021-08-31	Aug 31, 2021	Sep 2, 2021	CAMARILLO, CA	Firm change

Relationships

Registered with (7)

→ ADVISORY ALPHA, LLCRegistered adviserregistration: current employment
Sep 2, 2021 to presentfactForm ADV
→ MUTUAL ADVISORS, LLCRegistered adviserregistration: previous registration
Jan 15, 2016 to Aug 31, 2021factForm ADV
→ LPL FINANCIAL LLCRegistered adviserregistration: previous registration
Dec 16, 2011 to Jan 22, 2016factForm ADV
→ ADDISON AVENUE FINANCIAL PARTNERS, LLCRegistered adviserregistration: previous registration
Jan 25, 2006 to Dec 22, 2011factForm ADV
→ CUSO FINANCIAL SERVICES, L.P.Registered adviserregistration: previous registration
Oct 24, 2005 to Dec 1, 2006factForm ADV
→ PENSION PLANNERS SECURITIES, INC.Registered adviserregistration: previous registration
Jan 28, 2005 to Oct 17, 2005factForm ADV
→ SECURITIES AMERICA ADVISORS, INC.Registered adviserregistration: previous registration
Oct 2, 2001 to Dec 31, 2002factForm ADV

Dated events

No dated event names this entity yet.