DFX Intelligence

Data Factory

RIA / WealthAdvisordual registered (broker-dealer)35 years in industry

STEPHEN ANTHONY PIERCE

Advisor at INTERNATIONAL ASSETS INVESTMENT MANAGEMENT, LLC

ORLANDO, FL | SPANISH FORT, AL

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:f248cd0c-2b12-e95c-b99c-79f56a91e5b1

Data as of Sep 15, 2026 (this record's last observation) from federal regulator filings. Page built Sep 20, 2026, 12:23 PM UTC and rebuilt at most every 15 minutes.

Relationships: 5
Dated events: 0
On other graphs: 0
Observed: Jul 6, 1995 to Sep 15, 2026

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Current firm: INTERNATIONAL ASSETS INVESTMENT MANAGEMENT, LLC
Current firm class: broker-dealer affiliated wealth managerderived
Book size: not publicno per-advisor AUM is published by the SEC, FINRA or IAPD, and DFX estimates none
Industry start: Aug 14, 1991earliest registration or exam on IAPD
Years in industry: 35derivedfrom the industry start date
Years at current firm: 9derivedfrom the current registration's begin date
Prior firms: 4
Current registrations: 1
Registered states: 1
Exams: S63|S65
First exam: Aug 14, 1991
First registration: Jul 6, 1995
Dual registered: yes, broker-dealer
Other names: STEVE PIERCE|STEPHEN A PIERCE
IAPD individual key: 2170820

Registration history

registration spans on IAPD; the basis says whether the span is a current registration or a prior employment record

Firm	Class	Began	Ended	Current	Branch	Basis
INTERNATIONAL ASSETS INVESTMENT MANAGEMENT, LLC	Bd affiliated wealth	Jul 10, 2017	n/a	yes	SPANISH FORT, AL\|ORLANDO, FL	Current employment
ROCKBRIDGE ASSET MANAGEMENT, LLC	n/a	Jun 28, 2005	Feb 8, 2010	no	DAPHNE, AL	Previous registration
GUNNALLEN FINANCIAL, INC	n/a	Mar 21, 2005	Jun 9, 2005	no	DAPHNE, AL\|DAPHNE, AL	Previous registration
WELLS FARGO ADVISORS	Wirehouse	Nov 29, 2002	Mar 24, 2005	no	FAIR HOPE, AL	Previous registration
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED	Wirehouse	Jul 6, 1995	Dec 3, 2002	no	METAIRIE, LA	Previous registration

Moves

a move is two registration dates; a bulk corporate re-registration is typed BULK_TRANSFER and is not a move

From	To	Left	Joined	Gap, days	Kind	Move type
ROCKBRIDGE ASSET MANAGEMENT, LLC	INTERNATIONAL ASSETS INVESTMENT MANAGEMENT, LLC	Feb 8, 2010	Jul 10, 2017	2,709	Firm change after gap	Other
GUNNALLEN FINANCIAL, INC	ROCKBRIDGE ASSET MANAGEMENT, LLC	Jun 9, 2005	Jun 28, 2005	19	Firm change	Other
WELLS FARGO ADVISORS	GUNNALLEN FINANCIAL, INC	Mar 24, 2005	Mar 21, 2005	-3	Firm change	Other
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED	WELLS FARGO ADVISORS	Dec 3, 2002	Nov 29, 2002	-4	Firm change	Wirehouse to wirehouse

Relationships

Registered with (5)

→ INTERNATIONAL ASSETS INVESTMENT MANAGEMENT, LLCRegistered adviserregistration: current employment
Jul 10, 2017 to presentfactForm ADV
→ ROCKBRIDGE ASSET MANAGEMENT, LLCRegistered adviserregistration: previous registration
Jun 28, 2005 to Feb 8, 2010factForm ADV
→ GUNNALLEN FINANCIAL, INCRegistered adviserregistration: previous registration
Mar 21, 2005 to Jun 9, 2005factForm ADV
→ WELLS FARGO ADVISORSRegistered adviserregistration: previous registration
Nov 29, 2002 to Mar 24, 2005factForm ADV
→ MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATEDRegistered adviserregistration: previous registration
Jul 6, 1995 to Dec 3, 2002factForm ADV

Dated events

No dated event names this entity yet.