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RIA / WealthRegistered adviserindependent wealth managerSEC registeredRAUM 100m 1b

TAYLOR FINANCIAL GROUP, INC.

CRD 116744

ROANOKE, VA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:f83d16e8-9d4c-c791-f286-3e17eee0d8fa

Data as of Feb 24, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 4:40 AM UTC and rebuilt at most every 15 minutes.

Relationships: 8
Dated events: 2
On other graphs: 0
Observed: Dec 13, 2011 to Feb 24, 2026
33 observations

Across DFX

This entity has not been resolved onto another DFX graph by a shared identifier. A name match elsewhere would be a candidate, never an identity, and none is recorded.

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: independent wealth managerderivedprivate_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=false related_bank=false bd_reps=0.0
Regulatory AUM: $410MItem 5.F on the latest filing (2026-02-24); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $410M
Private client RAUM: $409MderivedItem 5.D individuals plus high net worth individuals
Private client share: 100%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 4
RAUM per advisor: $102Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Employees: 6
Advisory employees: 4
Offices: 0Schedule D 1.F, beyond the principal office
Accounts: 1,112
Individual clients: 395
High net worth clients: 103
Custody, client assets: $255,500
SEC number: 801-61747
CIK: 2012516
CRD: 116744
Filings on the tape: 33
First filed: Dec 13, 2011
Latest filed: Feb 24, 2026
Organised: Corporation, VA
Website: taylorfg.com

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
MARVIN WILLIAM TAYLOR	Certified Financial Planner	ROANOKE, VA	39	43	n/a	no
JOHN SAMUEL TAYLOR	Certified Financial Planner	ROANOKE, VA	33	34	n/a	no
Jay Steve Arce	Certified Financial Planner	ROANOKE, VA	7	10	2	no
Cassandra Martin Conte	n/a	ROANOKE, VA	0	12	3	no

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
Arce, Jay, Steve	VICE PRESIDENT	B	yes	01/2020	Jan 30, 2020	Feb 23, 2024
TAYLOR, JOHN, SAMUEL	PRESIDENT/DIRECTOR/CHIEF COMPLIANCE OFFICER	D	yes	05/1992	Dec 13, 2011	Feb 23, 2024
TAYLOR, MARVIN, WILLIAM	CHAIRMAN/DIRECTOR	C	yes	07/1986	Dec 13, 2011	Feb 23, 2024

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line; showing 15 of 16

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2025	Feb 24, 2026	$410M	$410M	6	4	0	n/a	n/a
2024	Mar 10, 2025	$365M	$365M	4	4	0	n/a	n/a
2023	Feb 23, 2024	$313M	$313M	5	5	0	n/a	n/a
2022	Feb 6, 2023	$274M	$274M	4	4	0	n/a	n/a
2021	Feb 3, 2022	$317M	$317M	4	4	0	n/a	n/a
2020	Jan 15, 2021	$269M	$269M	4	4	0	n/a	n/a
2019	Jan 30, 2020	$242M	$242M	5	4	0	n/a	n/a
2018	Jan 15, 2019	$202M	$202M	6	5	0	n/a	n/a
2017	Jan 17, 2018	$217M	$217M	5	4	0	n/a	n/a
2016	Feb 3, 2017	$194M	$194M	5	4	n/a	n/a	n/a
2015	Jan 25, 2016	$179M	$179M	5	4	n/a	n/a	n/a
2014	Jan 22, 2015	$178M	$178M	5	4	n/a	n/a	n/a
2013	Jan 14, 2014	$173M	$173M	5	4	n/a	n/a	n/a
2012	Feb 6, 2013	$143M	$143M	5	4	n/a	n/a	n/a
2011	Jan 31, 2012	$129M	$129M	n/a	n/a	n/a	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
1	0	1	0.0%	0	0	0	1	1

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$410M	$365M	12.3%	$274M	14.4%	6	4	0	0

Relationships

Registered with (5)

← Cassandra Martin ConteAdvisorregistration: current employment
Jan 29, 2026 to presentfactForm ADV
← Jay Steve ArceAdvisorregistration: current employment
Oct 18, 2018 to presentfactForm ADV
← JOHN SAMUEL TAYLORAdvisorregistration: current employment
Oct 5, 1992 to presentfactForm ADV
← MARVIN WILLIAM TAYLORAdvisorregistration: current employment
Aug 4, 1987 to presentfactForm ADV
← Rhonada Katherine WeaverAdvisorregistration: previous registration
Jun 14, 2023 to Jan 10, 2025factForm ADV

Controls (3)

← TAYLOR, JOHN, SAMUELOwnerPRESIDENT/DIRECTOR/CHIEF COMPLIANCE OFFICER, ownership code D, individual
Dec 13, 2011 to Feb 23, 2024factForm ADV
← TAYLOR, MARVIN, WILLIAMOwnerCHAIRMAN/DIRECTOR, ownership code C, individual
Dec 13, 2011 to Feb 23, 2024factForm ADV
← Arce, Jay, SteveOwnerVICE PRESIDENT, ownership code B, individual
Jan 30, 2020 to Feb 23, 2024factForm ADV

Dated events

Occurred
Jan 10, 2025
Advisor changed firm
Rhonada Katherine Weaver left Taylor Financial Group, Inc. for Truist Advisory Services, Inc. (registered 2025-03-18)
Form ADVobserved 6 days ago
Occurred
Jan 30, 2020
Control person joined
Steve Jay Arce (Vice President) appeared on Schedule A of Taylor Financial Group, Inc.
Form ADVobserved 6 days ago

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:f83d16e8-9d4c-c791-f286-3e17eee0d8fa
First observed: Dec 13, 2011
Last observed: Feb 24, 2026 6 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

TAYLOR FINANCIAL GROUP, INC.

CRD 116744

ROANOKE, VA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:f83d16e8-9d4c-c791-f286-3e17eee0d8fa

Data as of Feb 24, 2026 (this record's last observation) from federal regulator filings. Page built Sep 21, 2026, 4:40 AM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

MARVIN WILLIAM TAYLOR

Certified Financial Planner

ROANOKE, VA

n/a

JOHN SAMUEL TAYLOR

Certified Financial Planner

ROANOKE, VA

n/a

Jay Steve Arce

Certified Financial Planner

ROANOKE, VA

Cassandra Martin Conte

n/a

ROANOKE, VA

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

Arce, Jay, Steve

VICE PRESIDENT

yes

01/2020

Jan 30, 2020

Feb 23, 2024

TAYLOR, JOHN, SAMUEL

PRESIDENT/DIRECTOR/CHIEF COMPLIANCE OFFICER

yes

05/1992

Dec 13, 2011

Feb 23, 2024

TAYLOR, MARVIN, WILLIAM

CHAIRMAN/DIRECTOR

yes

07/1986

Dec 13, 2011

Feb 23, 2024

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2025

Feb 24, 2026

$410M

n/a

2024

Mar 10, 2025

$365M

n/a

2023

Feb 23, 2024

$313M

n/a

2022

Feb 6, 2023

$274M

n/a

2021

Feb 3, 2022

$317M

n/a

2020

Jan 15, 2021

$269M

n/a

2019

Jan 30, 2020

$242M

n/a

2018

Jan 15, 2019

$202M

n/a

2017

Jan 17, 2018

$217M

n/a

2016

Feb 3, 2017

$194M

n/a

2015

Jan 25, 2016

$179M

n/a

2014

Jan 22, 2015

$178M

n/a

2013

Jan 14, 2014

$173M

n/a

2012

Feb 6, 2013

$143M

n/a

2011

Jan 31, 2012

$129M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

0.0%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2025

$410M

$365M

12.3%

$274M

14.4%