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RIA / WealthRegistered adviserother adviserSEC registeredRAUM 1b 10b

PRUDENT INVESTOR ADVISORS, LLC

CRD 121922

FOLSOM, CA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:fade89b6-4003-ded4-43df-ec79586fbabf

Data as of Mar 26, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 12:53 PM UTC and rebuilt at most every 15 minutes.

Relationships: 9
Dated events: 4
On other graphs: 1
Observed: Mar 22, 2012 to Mar 26, 2026
29 observations

Across DFX

same identity by shared identifier, citation, or a bridge measured by hand

Allocatorsidentity

Prudent Investor Advisors, LLC

Investment consultant · shared crd

Facts

fact = as filed or announced; derived = computed by DFX; estimate = a band, never a point

Firm class: other adviserderivedprivate_client_share=0.1 fund_share=0.11 institutional_share=0.79 related_bd=false related_bank=false bd_reps=0.0
Regulatory AUM: $1.3BItem 5.F on the latest filing (2026-03-26); as reported, and an affiliate's assets may be counted again on its own filing
Discretionary RAUM: $171M
Private client RAUM: $136MderivedItem 5.D individuals plus high net worth individuals
Private client share: 10%derivedprivate client RAUM over total RAUM
Advisors on IAPD: 4
RAUM per advisor: $326Mderivedthe firm's RAUM over its IAPD headcount: a firm average, never a person's book
Employees: 4
Advisory employees: 4
Offices: 0Schedule D 1.F, beyond the principal office
Accounts: 238
Individual clients: 153
High net worth clients: 26
SEC number: 801-63481
CRD: 121922
Filings on the tape: 29
First filed: Mar 22, 2012
Latest filed: Mar 26, 2026
Organised: Limited Liability Company, CA
Website: prudentllc.com

Advisors on IAPD

current investment adviser representatives on the IAPD individual feed, longest tenure first

Advisor	Designations	Branch	Years here	In industry	Prior firms	Dual registered
GARY KEITH ALLEN	n/a	FOLSOM, CA	21	28	n/a	no
JEFFREY BRIAN COONTZ	n/a	Folsom, CA	21	32	1	no
GABRIEL Arturo Uruburo	n/a	Folsom, CA	4	13	5	no
Kenneth Peter Haren	n/a	Folsom, CA	3	13	n/a	no

Owners and control persons

Schedule A and B as filed; ownership codes are the form's bands (NA under 5%, A 5 to 10%, B 10 to 25%, C 25 to 50%, D 50 to 75%, E over 75%); people are listed as filed and never merged by name

Owner	Title	Ownership code	Control person	Acquired	First seen	Last seen
ALLEN, GARY, KEITH	Member	D	yes	05/2007	Mar 22, 2012	Mar 20, 2024
COONTZ, JEFFREY, BRIAN	MEMBER/CHIEF COMPLIANCE OFFICER	D	yes	05/2007	Mar 22, 2012	Mar 20, 2024

Offices

Schedule D 1.F offices beyond the principal office; street addresses are not published

City	State	Country	Employees	Also broker-dealer
Oceanside	CA	United States	1	no

Regulatory AUM by fiscal year

annual amendments (and the roster's annual snapshot) as filed; where a year was amended twice the later filing draws the line

Fiscal year	Filed	RAUM	Discretionary	Employees	Advisory staff	Offices	Private funds	Fund GAV
2025	Mar 26, 2026	$1.3B	$171M	4	4	0	n/a	n/a
2024	Mar 19, 2025	$1.2B	$122M	4	4	0	n/a	n/a
2023	Mar 20, 2024	$1.2B	$83.6M	5	5	1	n/a	n/a
2022	Mar 9, 2023	$1.1B	$75.5M	5	4	1	n/a	n/a
2021	Mar 30, 2022	$1.2B	$74.7M	5	4	1	n/a	n/a
2020	Mar 12, 2021	$847M	$78.1M	5	5	3	n/a	n/a
2019	Feb 21, 2020	$896M	$70.6M	5	5	3	n/a	n/a
2018	Mar 21, 2019	$760M	$54.1M	6	6	4	n/a	n/a
2017	Mar 21, 2018	$848M	$50.7M	6	6	4	n/a	n/a
2016	Mar 21, 2017	$646M	$49.3M	6	6	n/a	n/a	n/a
2015	Feb 12, 2016	$547M	$41.2M	4	2	n/a	n/a	n/a
2014	Apr 1, 2015	$589M	$41.9M	4	2	n/a	n/a	n/a
2013	Feb 17, 2014	$877M	$38.9M	4	2	n/a	n/a	n/a
2012	Mar 7, 2013	$381M	$34.3M	3	1	n/a	n/a	n/a
2011	Mar 22, 2012	$315M	$31.2M	n/a	n/a	n/a	n/a	n/a

Advisor flows

derived: registrations beginning and ending at this CRD on IAPD, bulk corporate re-registrations excluded; the rate is departures over IAPD headcount

Joined, 12m	Left, 12m	Net, 12m	Departure rate, 12m	Joined, 90d	Left, 90d	Left, no destination yet	Joined, 36m	Left, 36m
0	0	0	0.0%	0	0	0	0	0

Growth

derived from consecutive annual filings; RAUM as reported

Latest fiscal year	RAUM	A year earlier	1y change	Three years earlier	3y CAGR	Employees	A year earlier	Offices	A year earlier
2025	$1.3B	$1.2B	12.9%	$1.1B	6.4%	4	4	0	0

Relationships

Registered with (7)

← Kenneth Peter HarenAdvisorregistration: current employment
Aug 21, 2023 to presentfactForm ADV
← GABRIEL Arturo UruburoAdvisorregistration: current employment
Aug 24, 2022 to presentfactForm ADV
← JEFFREY BRIAN COONTZAdvisorregistration: current employment
Nov 22, 2004 to presentfactForm ADV
← GARY KEITH ALLENAdvisorregistration: current employment
Nov 18, 2004 to presentfactForm ADV
← Andrew Yoontae KimAdvisorregistration: previous registration
Sep 23, 2019 to Apr 8, 2022factForm ADV
← GUERDON TISDALE ELYAdvisorregistration: previous registration
Aug 29, 2002 to May 24, 2007factForm ADV
← ANNA CHRISTINA NELSONAdvisorregistration: previous registration
Jun 13, 2006 to May 24, 2007factForm ADV

Controls (2)

← ALLEN, GARY, KEITHOwnerMEMBER, ownership code D, individual
Mar 22, 2012 to Mar 20, 2024factForm ADV
← COONTZ, JEFFREY, BRIANOwnerMEMBER/CHIEF COMPLIANCE OFFICER, ownership code D, individual
Mar 22, 2012 to Mar 20, 2024factForm ADV

Dated events

Occurred
Apr 8, 2022
Advisor changed firm
Andrew Yoontae Kim left Prudent Investor Advisors, Llc for Dowling & Yahnke, Llc (registered 2022-07-26)
Form ADVobserved 4 days ago
Occurred
Mar 30, 2022
Regulatory AUM changed
Prudent Investor Advisors, Llc reported RAUM $1.2B, up 47% from $847.1M (2021-03-12 to 2022-03-30)
Form ADVobserved 4 days ago
$401M
Occurred
Aug 24, 2020
Control person left
Scott Wendell Simon (Member) no longer on Schedule A of Prudent Investor Advisors, Llc (listed 2020-07-23, absent 2020-08-24)
Form ADVobserved 4 days ago
Occurred
Mar 21, 2018
Regulatory AUM changed
Prudent Investor Advisors, Llc reported RAUM $848.3M, up 31% from $646.0M (2017-03-21 to 2018-03-21)
Form ADVobserved 4 days ago
$202M

Provenance

Graph: RIA / Wealth Management
Canonical id: dfx:ria:fade89b6-4003-ded4-43df-ec79586fbabf
First observed: Mar 22, 2012
Last observed: Mar 26, 2026 5 months ago
Source families: Federal regulator filings
3 registered feeds stand behind this record; each fact above carries its own dates and, where the publisher serves one, its document.
Resolution: Identity across graphs by shared identifier (CRD, CIK, EIN, ADV fund id, individual CRD) or citation; a name match is shown as a candidate and never merged.

PRUDENT INVESTOR ADVISORS, LLC

CRD 121922

FOLSOM, CA

This is the graph view. The full profile, with its team, deals and sources, is on RIA / Wealth Management.Open the full profile →

Search this name across graphsid dfx:ria:fade89b6-4003-ded4-43df-ec79586fbabf

Data as of Mar 26, 2026 (this record's last observation) from federal regulator filings. Page built Sep 19, 2026, 12:53 PM UTC and rebuilt at most every 15 minutes.

Advisor

Designations

Branch

Years here

In industry

Prior firms

Dual registered

GARY KEITH ALLEN

n/a

FOLSOM, CA

n/a

JEFFREY BRIAN COONTZ

n/a

Folsom, CA

GABRIEL Arturo Uruburo

n/a

Folsom, CA

Kenneth Peter Haren

n/a

Folsom, CA

n/a

Owner

Title

Ownership code

Control person

Acquired

First seen

Last seen

ALLEN, GARY, KEITH

Member

yes

05/2007

Mar 22, 2012

Mar 20, 2024

COONTZ, JEFFREY, BRIAN

MEMBER/CHIEF COMPLIANCE OFFICER

yes

05/2007

Mar 22, 2012

Mar 20, 2024

City

State

Country

Employees

Also broker-dealer

Oceanside

United States

Fiscal year

Filed

RAUM

Discretionary

Employees

Advisory staff

Offices

Private funds

Fund GAV

2025

Mar 26, 2026

$1.3B

$171M

n/a

2024

Mar 19, 2025

$1.2B

$122M

n/a

2023

Mar 20, 2024

$1.2B

$83.6M

n/a

2022

Mar 9, 2023

$1.1B

$75.5M

n/a

2021

Mar 30, 2022

$1.2B

$74.7M

n/a

2020

Mar 12, 2021

$847M

$78.1M

n/a

2019

Feb 21, 2020

$896M

$70.6M

n/a

2018

Mar 21, 2019

$760M

$54.1M

n/a

2017

Mar 21, 2018

$848M

$50.7M

n/a

2016

Mar 21, 2017

$646M

$49.3M

n/a

2015

Feb 12, 2016

$547M

$41.2M

n/a

2014

Apr 1, 2015

$589M

$41.9M

n/a

2013

Feb 17, 2014

$877M

$38.9M

n/a

2012

Mar 7, 2013

$381M

$34.3M

n/a

2011

Mar 22, 2012

$315M

$31.2M

n/a

Joined, 12m

Left, 12m

Net, 12m

Departure rate, 12m

Joined, 90d

Left, 90d

Left, no destination yet

Joined, 36m

Left, 36m

0.0%

Latest fiscal year

RAUM

A year earlier

1y change

Three years earlier

3y CAGR

Employees

A year earlier

Offices

A year earlier

2025

$1.3B

$1.2B

12.9%

$1.1B

6.4%