The General · Marketing & Agencies
Run your own new business the way you run theirs.
Your General watches for the companies that just became buyers, writes the approach, keeps after it, and produces the content you never get to because everything billable comes first.
What you would hand it
Watch for the trigger
The raise, the new marketing hire, the rebrand. It surfaces the companies it just happened to.
Find the marketing owner
The person whose problem this is, not the address on the contact page.
Know what actually changed
So the first line is about them and not about your capabilities deck.
Write the approach
One at a time, referencing the thing that changed. In your agency's voice, not a template's.
Chase the pitch
The follow-up after a pitch is where it is won, and it is always done by whoever is onto the next one.
Sort the inbound
It reads the replies and brings you the ones that are real.
Post for yourselves
Your own content, drafted and scheduled on a real calendar, in your voice and your pillars.
Turn a post into a film
An approved post becomes a short narrated video in your brand, without a production day.
Build the campaign
The audience, the message and the material, assembled rather than briefed out.
Brief the pitch team
Everyone in the room already knows the company, the person and the recent history.
Send the recap that night
What was said becomes the follow-up and the next actions, drafted before anybody gets home.
Make new business a standing job
The Monday sweep you always mean to do becomes something that just runs.