The General · Real Estate
Put an operator behind the acquisition, not another dashboard to check.
Describe the buy box the way you would describe it to an analyst. Your General reads the records, works the portals you are already signed into, finds the person behind the entity, and writes the first approach.
What you would hand it
Source against your buy box
Describe the profile in words. It comes back with owners that fit and why each one does.
Resolve the owning entity
The principal behind the LLC, off the filings and the open web, not the registered agent.
Work the records yourself
Registries, assessor sites and broker portals, in the browser session you are already signed into.
Find who actually decides
The person with the authority, and a verified address rather than a guessed one.
Write the first approach
One at a time, in your words, with the reason this owner and not another.
Send from your own inbox
Out of the mailbox you already use, after you say yes.
Keep after the quiet ones
The owner who was not ready in March is the deal in September. It remembers.
Brief you before the call
The portfolio, the principals, the recent activity, in front of you before you dial.
Sit in the meeting
It joins, takes the notes, and keeps the transcript.
Turn the call into next actions
What was agreed becomes drafted follow-up and dated tasks, without you writing them up.
Keep the pipeline honest
Every touch, reply and outcome filed against the right owner, without anybody updating a record.
Build the memo
The screen, the corridor read or the target book, finished and downloadable.