The General · Professional Services
Business development that keeps going on the weeks you are delivering.
Your General finds the firms that fit, writes the first approach in your voice, keeps after the ones who did not answer, and has you briefed before every call. It does not stop because you got busy.
What you would hand it
Find the firms that fit
Describe the client you want in words. It comes back with companies and the reason each one is on the list.
Read them before you meet them
The company, the person, and what has just changed for them. It is the difference between a meeting and a pitch.
Find who actually buys
The person with the budget and the problem, not the general enquiries address.
Write in your voice
One approach at a time, about them. Not a sequence with a merge field in it.
Keep going while you deliver
The weeks you are heads-down are the weeks it does not stop. That is the whole point of an operator.
Sort the replies
It reads them, works out what each needs, and brings you only the ones that need you.
Read you in before you dial
The read in front of you before you dial, rather than five minutes of scrolling in the waiting room.
Sit in the call
It joins the call, captures it, and keeps what was said.
Write the follow-up
The recap, the scope note and the next actions, drafted from what was actually said.
Learn your practice
Drop your deck, your pricing and your case notes in and it uses them everywhere it writes.
See where things really are
Which conversations are live, which have gone quiet, and which past client you have not spoken to.
Know what it did
Every day: what it worked on, what is waiting on you, and what is next.