DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
Registered advisor
Serena Rizzo
Feed of 09/14/2026
Also filed as Serena Camille Roybal
At current firm
4 y
since Oct 12, 2021
In the industry
24 y
since Mar 1, 2002 (earliest exam, job or registration)
Prior registered firms
2
IAPD previous registrations
State registrations
1
current, as an IAR
Firms today
1
current registrations
Exams
S66
IA exams only
Book size
not public
not estimated here
Signals
0
dated events on this person
Registration history
IAPD current and previous registrations
- Ally Invest Advisors independent RIA currentsince Oct 12, 2021 · Charlotte, Nc
- Stifel, Nicolaus & Company, Incorporated national BDJun 27, 2018 to Jun 24, 2021 · Savannah, Ga
- Cetera Advisor Networks LLC formerJul 26, 2011 to Jun 27, 2018 · Livermore, Ca
Moves
a registration end followed by a registration begin elsewhere
- Stifel, Nicolaus & Company, Incorporated to Ally Invest Advisorsleft Jun 24, 2021, registered Oct 12, 2021 (110 days) · Affiliated broker-dealer or bank to independent RIA
- Cetera Advisor Networks LLC to Stifel, Nicolaus & Company, Incorporatedleft Jun 27, 2018, registered Jun 27, 2018 (0 days) · Affiliated broker-dealer or bank to another
Signals
No dated event on this person.
Transition signals
Mobility scoring is not published yet. The observable conditions this page will draw on once the historical validation is done: tenure, the firm’s own departures and ownership changes, new state registrations, a new adviser entity with this person on Schedule A, and colleagues’ moves. Until precision and lead time are measured on known moves, no label is printed. Read the methodology.
Provenance
- Source
- IAPD individual compilation feedreportedadviserinfo.sec.gov
- Firm class
- Independent wealth managerderived
- Years in industry
- 24derivedfrom the earliest dated exam, employment or registration
- Not published
- disclosure flags, outside business text, branch street address