DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Sentry Investment Management, L.L.C.

Other adviserStevens Point, WisconsinCRD 105176SEC 801-7942IAPD
Latest filing Mar 26, 2026
First filing on the tape Apr 2, 2012 · 23 filings
SEC status approved since Nov 14, 1971
RAUM
$1.4B
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
0.0%
$0 individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
10
8 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
23 filings and snapshots on the tape
RAUM$1.4B as of Mar 26, 2026
Apr 2, 2012$9.0B then
HNW client RAUM: no history
State-registered IARs (5.B.3)0 as of Mar 26, 2026
Apr 2, 20120 then
Employees (5.A)10 as of Mar 26, 2026
Mar 8, 201315 then
Private funds: no history
RAUM +2.2% over the last fiscal year+2.7% a year over threeIARs 0 to 0
Practice profile
derived from the filing of Mar 26, 2026; every figure names its basis
RAUM per advisor
unknownderivedRAUM over IAPD advisors; not a book size
Clients per advisor
unknownderivedindividual and HNW clients (5.D) over advisors
Average HNW client
unknownderivedHNW RAUM over HNW clients
Average account
$717MderivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
unknownderivedItem 5.A over advisors
Advisors per office
unknownderived1 offices incl. principal (1.F.5)
RAUM growth, one year
+2.2%derivedbetween the last two annual amendments
Advisor growth, one year
unknownderivedItem 5.B.3 between annual amendments
Client growth, one year
unknownderived
Compensation
percentage of assetsreportedItem 5.E
Advisory activities
portfolio management for businesses and institutions, portfolio management for pooled vehicles, selection of other advisersreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • has discretionary authority over which securities are bought or sold (8.C.1)
Where the RAUM sits
Form ADV Item 5.D, latest filing
This filing has no Item 5.D breakdown (filings before 2017 reported ranges, not amounts).
Individual clients
n/areported
HNW clients
n/areported
Pension plan clients
n/areported
Charitable clients
n/areported
Accounts
2reported
Financial planning clients
reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUMreported
Class basis
private_client_share=0.0 fund_share=0.0 institutional_share=0.0 related_bd=true related_bank=false bd_reps=0.0derived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Left, latest
none on the tape
    Joined, latest
    none on the tape
      Private funds
      No private fund reported.
      Owners and control persons
      Schedule A and B, latest filing
      • Kenneth Timothy Kovac · Secretarycontrol
        since 08/2022 · owns less than 5%
      • Elliot James Mcdonald · President And Directorcontrol
        since 03/2017 · owns less than 5%
      • Michael Todd Schroeder · Treasurer And Directorcontrol
        since 03/2017 · owns less than 5%
      • J Michael Williams · Directorcontrol
        since 11/2012 · owns less than 5%
      • Marie Carla Danczyk · Chief Compliance Officer
        since 08/2019 · owns less than 5%
      Entity owners
      • Sentry Insurance Company · Shareholder
        direct · owns 75% or more
      Related persons
      Schedule D 7.A
      Offices
      Schedule D 1.F, the 25 largest
      No branch office listed.
      What changed
      consecutive filings, newest first
      • Advisory employees · 7 to 8
        Mar 28, 2025 to Mar 26, 2026
      • Employees · 11 to 10
        Mar 28, 2025 to Mar 26, 2026
      • Discretionary RAUM · $1.4B to $1.4B
        Mar 28, 2025 to Mar 26, 2026
      • RAUM · $1.4B to $1.4B
        Mar 28, 2025 to Mar 26, 2026
      • Financial planning clients · unset to
        Mar 26, 2024 to Mar 28, 2025
      • Discretionary RAUM · $1.4B to $1.4B
        Mar 26, 2024 to Mar 28, 2025
      • RAUM · $1.4B to $1.4B
        Mar 26, 2024 to Mar 28, 2025
      • Advisory employees · 6 to 7
        Jul 10, 2023 to Mar 26, 2024
      • Employees · 10 to 11
        Jul 10, 2023 to Mar 26, 2024
      • Discretionary RAUM · $1.3B to $1.4B
        Jul 10, 2023 to Mar 26, 2024
      • RAUM · $1.3B to $1.4B
        Jul 10, 2023 to Mar 26, 2024
      • Discretionary RAUM · $1.7B to $1.3B
        Aug 25, 2022 to Mar 28, 2023
      • RAUM · $1.7B to $1.3B
        Aug 25, 2022 to Mar 28, 2023
      • Accounts · 29 to 2
        Mar 19, 2021 to Mar 28, 2022
      • Advisory employees · 11 to 6
        Mar 19, 2021 to Mar 28, 2022
      • Charity clients · 1.0 to unset
        Mar 19, 2021 to Mar 28, 2022
      • Pooled vehicle clients · 1.0 to unset
        Mar 19, 2021 to Mar 28, 2022
      • Employees · 14 to 10
        Mar 19, 2021 to Mar 28, 2022
      • Discretionary RAUM · $15B to $1.7B
        Mar 19, 2021 to Mar 28, 2022
      • Pooled vehicle RAUM · 261496143.0 to unset
        Mar 19, 2021 to Mar 28, 2022
      • RAUM · $15B to $1.7B
        Mar 19, 2021 to Mar 28, 2022
      • Accounts · 27 to 29
        May 14, 2020 to Mar 19, 2021
      • Employees · 15 to 14
        May 14, 2020 to Mar 19, 2021
      • Discretionary RAUM · $14B to $15B
        May 14, 2020 to Mar 19, 2021
      • Pooled vehicle RAUM · $172M to $261M
        May 14, 2020 to Mar 19, 2021
      • RAUM · $14B to $15B
        May 14, 2020 to Mar 19, 2021
      • Accounts · 26 to 27
        Sep 13, 2019 to May 14, 2020
      • Employees · 14 to 15
        Sep 13, 2019 to May 14, 2020
      • Discretionary RAUM · $13B to $14B
        Sep 13, 2019 to May 14, 2020
      • Pooled vehicle RAUM · $132M to $172M
        Sep 13, 2019 to May 14, 2020
      • RAUM · $13B to $14B
        Sep 13, 2019 to May 14, 2020
      • Advisory employees · 10 to 11
        Apr 3, 2018 to Mar 29, 2019
      • Advisory activities · 1 to 3
        Apr 3, 2018 to Mar 29, 2019
      • Employees · 15 to 14
        Apr 3, 2018 to Mar 29, 2019
      • Discretionary RAUM · $13B to $13B
        Apr 3, 2018 to Mar 29, 2019
      • Pooled vehicle RAUM · $129M to $132M
        Apr 3, 2018 to Mar 29, 2019
      • RAUM · $13B to $13B
        Apr 3, 2018 to Mar 29, 2019
      • Accounts · 33 to 26
        Mar 30, 2017 to Mar 29, 2018
      • Charity clients · unset to 1.0
        Mar 30, 2017 to Mar 29, 2018
      • Pooled vehicle clients · unset to 1.0
        Mar 30, 2017 to Mar 29, 2018
      Signals
      5 dated events
      • Marie Raina Zanow (Assistant Secretary) no longer on Schedule A of Sentry Investment Management, L.L.C. (listed 2023-03-28, absent 2023-07-10)
        Jul 10, 2023 · Control person left · inference
      • Kenneth Timothy Kovac (Secretary) appeared on Schedule A of Sentry Investment Management, L.L.C.
        Aug 25, 2022 · Control person joined · fact
      • Sentry Investment Management, L.L.C. reported RAUM $1.7B, down 89% from $15.2B (2021-03-19 to 2022-03-28)
        Mar 28, 2022 · RAUM change · derived
      • Marie Raina Zanow (Assistant Secretary) appeared on Schedule A of Sentry Investment Management, L.L.C.
        Mar 28, 2022 · Control person joined · fact
      • John Kip Kobussen (Director/Secretary) no longer on Schedule A of Sentry Investment Management, L.L.C. (listed 2021-03-19, absent 2022-03-28)
        Mar 28, 2022 · Control person left · inference
      Across DFX
      shared identifiers only, never a name match
      No identifier-backed link to the venture, private equity, family office or sponsor graphs.
      How to reach
      public business contact points only, each with its source
      Principal office phone
      715-346-6000reportedpublic record, Form ADV, Mar 26, 2026
      Provenance
      Form ADV
      SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
      Advisors
      IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
      Class
      Other adviserderiveda rule over Items 5.D and 7.A
      RAUM per advisor
      n/aderivedfirm RAUM over the IAPD count; not a book size
      Loaded
      Sep 14, 2026