DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Augustine Asset Management Inc
Latest filing Sep 2, 2026
First filing on the tape Mar 13, 2012 · 29 filings
SEC status approved since Feb 5, 1985
RAUM
$783M
reported, Item 5.F
Discretionary
96%
of RAUM
Private clients
82%
$646M individuals and HNW
Advisors
4
registered through the firm on IAPD
RAUM per advisor
$196M
derived; firm RAUM over IAPD count
Employees
8
4 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
0
reported on Schedule D
History
29 filings and snapshots on the tape
RAUM$783M as of Mar 23, 2026
Mar 13, 2012$249M then
HNW client RAUM$646M as of Mar 23, 2026
Mar 29, 2018$242M then
State-registered IARs (5.B.3)4 as of Mar 23, 2026
Mar 13, 20120 then
Employees (5.A)8 as of Mar 23, 2026
Mar 28, 20137 then
Private funds: no history
RAUM +19% over the last fiscal year+24% a year over threeIARs 4 to 4
Practice profile
derived from the filing of Sep 2, 2026; every figure names its basis
Archetypes, each a printed rule
- Independent boutique · a wealth manager with no broker-dealer, bank or insurance affiliate, 2 to 25 advisors, one to three offices, no public reporting company control
- UHNW private wealth · private-client share at least 50 percent, HNW at least 90 percent of private-client RAUM, and average HNW client assets at least $10M
- RAUM per advisor
- $196MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 15derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $10.6MderivedHNW RAUM over HNW clients
- Average account
- $1.7MderivedRAUM over accounts (5.F.2.f)
- Discretionary
- 96%derivedof RAUM
- Institutional
- 17%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 2.0derivedItem 5.A over advisors
- Advisors per office
- 4.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +19%derivedbetween the last two annual amendments
- Advisor growth, one year
- +0.0%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- -4.7%derived
- Compensation
- percentage of assetsreportedItem 5.E
- Advisory activities
- portfolio management for individuals, portfolio management for businesses and institutionsreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$646M82%
- Charitable organizations$115M15%
- State and municipal entities$18.6M2.4%
- Pension and profit-sharing plans$2.7M0.3%
- Corporations and businesses$1.2M0.2%
- Individual clients
- 0reported
- HNW clients
- 61reported
- Pension plan clients
- 1reported
- Charitable clients
- 8reported
- Accounts
- 462reported
- Financial planning clients
- n/areported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUMreported
- Class basis
- private_client_share=0.82 fund_share=0.0 institutional_share=0.17 related_bd= related_bank= bd_reps=0.0derived
Advisors registered through the firm
4 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Frederick Max Blum | Jacksonville, Fl | Jun 10, 2005 | 25 y | 0 |
| Jeffrey Emmanuel BernardoChartered Financial Analyst | Jacksonville, Fl | Jun 29, 2005 | 31 y | 0 |
| Franco CirelliCertified Financial Planner | Jacksonville, Fl | Jun 20, 2017 | 23 y | 0 |
| Milena Dragomirova Kolcheva SpasovaChartered Financial Analyst | Jacksonville, Fl | Jun 3, 2025 | 10 y | 0 |
Advisor movement
0 left, 0 joined in 12 months
net 0 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount1 left over 36 months
Left, latest
- Gregory Michael Estes to Councilor Wealth LLCSep 27, 2023 · RIA to RIA
Joined, latest
none on the tape
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Emmanuel Jeffrey Bernardo · President, Stockholder, Directorcontrolsince 12/2008 · owns 50% to 75%
- Max Frederick Blum · Cco, Operations Mgrcontrolsince 09/2023 · owns less than 5%
- Milena Spasova · Vice Presidentcontrolsince 12/2022 · owns less than 5%
- Charles Christopher Demetree · Trusteecontrolsince 02/2015 · owns F of Ladd Holdings Trust, LLC
- Ann Elisa Demetree · Trusteecontrolsince 09/2000 · owns 75% or more of Elisa Demetree Living Trust
- Charles Christopher Demetree · Stockholdersince 09/2000 · owns 10% to 25%
- Charles Mark Demetree · Stockholder, Directorsince 09/2000 · owns 10% to 25%
Entity owners
- Elisa Demetree Living Trust · Stockholderdirect · owns 10% to 25%
- Ladd Holdings Trust, LLC · Stockholderdirect · owns 10% to 25%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Jacksonville, Fl · principal | 4 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- Financial planning clients · to unsetMar 23, 2026 to Sep 2, 2026
- Related adviser · false to unsetMar 23, 2026 to Sep 2, 2026
- Related bank · false to unsetMar 23, 2026 to Sep 2, 2026
- Related broker-dealer · false to unsetMar 23, 2026 to Sep 2, 2026
- Related insurance company · false to unsetMar 23, 2026 to Sep 2, 2026
- Succession · false to unsetMar 23, 2026 to Sep 2, 2026
- Accounts · 411 to 462Mar 28, 2025 to Mar 23, 2026
- Advisory employees · 5 to 4Mar 28, 2025 to Mar 23, 2026
- Charity clients · 7 to 8Mar 28, 2025 to Mar 23, 2026
- HNW clients · 64 to 61Mar 28, 2025 to Mar 23, 2026
- Employees · 7 to 8Mar 28, 2025 to Mar 23, 2026
- Discretionary RAUM · $628M to $755MMar 28, 2025 to Mar 23, 2026
- HNW RAUM · $558M to $646MMar 28, 2025 to Mar 23, 2026
- Non-discretionary RAUM · $31.9M to $27.9MMar 28, 2025 to Mar 23, 2026
- Pension RAUM · $2.1M to $2.7MMar 28, 2025 to Mar 23, 2026
- RAUM · $660M to $783MMar 28, 2025 to Mar 23, 2026
- Accounts · 408 to 411Sep 27, 2024 to Mar 28, 2025
- HNW clients · 69 to 64Sep 27, 2024 to Mar 28, 2025
- Individual clients · 1 to 0Sep 27, 2024 to Mar 28, 2025
- Financial planning clients · unset to Sep 27, 2024 to Mar 28, 2025
- Discretionary RAUM · $450M to $628MSep 27, 2024 to Mar 28, 2025
- HNW RAUM · $386M to $558MSep 27, 2024 to Mar 28, 2025
- Individual RAUM · $528,480 to $0Sep 27, 2024 to Mar 28, 2025
- Non-discretionary RAUM · $26.8M to $31.9MSep 27, 2024 to Mar 28, 2025
- Pension RAUM · $1.6M to $2.1MSep 27, 2024 to Mar 28, 2025
- RAUM · $477M to $660MSep 27, 2024 to Mar 28, 2025
- Accounts · 393 to 408Oct 12, 2023 to Mar 25, 2024
- Advisory employees · 6 to 5Oct 12, 2023 to Mar 25, 2024
- Charity clients · 6 to 7Oct 12, 2023 to Mar 25, 2024
- HNW clients · 70 to 69Oct 12, 2023 to Mar 25, 2024
- Discretionary RAUM · $379M to $450MOct 12, 2023 to Mar 25, 2024
- HNW RAUM · $350M to $386MOct 12, 2023 to Mar 25, 2024
- Individual RAUM · $148,362 to $528,480Oct 12, 2023 to Mar 25, 2024
- Non-discretionary RAUM · $36.2M to $26.8MOct 12, 2023 to Mar 25, 2024
- Pension RAUM · $1.6M to $1.6MOct 12, 2023 to Mar 25, 2024
- RAUM · $415M to $477MOct 12, 2023 to Mar 25, 2024
- State-registered IARs · 5 to 4Mar 9, 2023 to Oct 12, 2023
- Accounts · 363 to 393Mar 4, 2022 to Mar 7, 2023
- Charity clients · 5 to 6Mar 4, 2022 to Mar 7, 2023
- Employees · 8 to 7Mar 4, 2022 to Mar 7, 2023
Signals
6 dated events
- Augustine Asset Management Inc reported RAUM $660.2M, up 38% from $477.0M (2024-09-27 to 2025-03-28)Mar 28, 2025 · RAUM change · derived
- Max Frederick Blum (Cco, Operations Mgr) appeared on Schedule A of Augustine Asset Management IncOct 12, 2023 · Control person joined · fact
- Michael Gregory Estes (Vice President, Chief Compliance Officer) no longer on Schedule A of Augustine Asset Management Inc (listed 2023-03-09, absent 2023-10-12)Oct 12, 2023 · Control person left · inference
- Gregory Michael Estes left Augustine Asset Management Inc for Councilor Wealth Llc (registered 2023-11-20)Sep 27, 2023 · Advisor changed firm · fact
- Milena Spasova (Vice President) appeared on Schedule A of Augustine Asset Management IncMar 7, 2023 · Control person joined · fact
- Morgan Steven Herbert (Vice President/Chief Compliance Officer) no longer on Schedule A of Augustine Asset Management Inc (listed 2020-06-26, absent 2021-03-17)Mar 17, 2021 · Control person left · inference
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 904-396-6944reportedpublished by the firm, firm site, Sep 15, 2026
- Business phone
- 904-396-7275reportedpublished by the firm, firm site, Sep 15, 2026
- Website
- AUGUSTINEASSET.COMreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 904-396-6944reportedpublic record, Form ADV, Sep 2, 2026
- Contact form
- augustineasset.com/contactreportedpublished by the firm, firm site, Sep 15, 2026
- Team page
- augustineasset.com/our-teamreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $196Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026