DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Willis Investment Counsel Inc
Latest filing Apr 30, 2026
First filing on the tape Mar 30, 2012 · 32 filings
SEC status approved since Mar 22, 1983
RAUM
$4.2B
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
12%
$515M individuals and HNW
Advisors
6
registered through the firm on IAPD
RAUM per advisor
$704M
derived; firm RAUM over IAPD count
Employees
13
8 advisory (5.B.1)
Offices
0
beyond the principal office
Private funds
3
reported on Schedule D
History
32 filings and snapshots on the tape
RAUM$4.2B as of Apr 30, 2026
Mar 30, 2012$1.1B then
HNW client RAUM$498M as of Apr 30, 2026
Mar 29, 2018$187M then
State-registered IARs (5.B.3)6 as of Apr 30, 2026
Mar 30, 20120 then
Employees (5.A)13 as of Apr 30, 2026
Mar 28, 201311 then
Private funds3 as of Apr 30, 2026
Mar 30, 20123 then
RAUM +6.9% over the last fiscal year+7.7% a year over threeIARs 7 to 6
Practice profile
derived from the filing of Apr 30, 2026; every figure names its basis
Archetypes, each a printed rule
- Retirement plan adviser · pension consulting activity (Item 5.G.6) and pension plans at least 25 percent of RAUM or at least 25 pension-plan clients
- RAUM per advisor
- $704MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 30derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $3.9MderivedHNW RAUM over HNW clients
- Average account
- $7.4MderivedRAUM over accounts (5.F.2.f)
- Discretionary
- 100%derivedof RAUM
- Institutional
- 40%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 2.2derivedItem 5.A over advisors
- Advisors per office
- 6.0derived1 offices incl. principal (1.F.5)
- RAUM growth, one year
- +6.9%derivedbetween the last two annual amendments
- Advisor growth, one year
- -14%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +6.0%derived
- Compensation
- percentage of assets, fixed fees, otherreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutions, portfolio management for pooled vehicles, pension consulting, selection of other advisers, publications, educational seminarsreportedItem 5.G
- Custody
- $203M, 3 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
- compensates persons for client referrals (8.G.1)
- compensates non-employees for client referrals (8.G.2)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- Corporations and businesses$1.8B43%
- Pension and profit-sharing plans$1.5B35%
- High-net-worth individuals$498M12%
- Pooled investment vehicles$203M4.8%
- Insurance companies$124M2.9%
- Charitable organizations$108M2.5%
- Individuals$17.2M0.4%
- Individual clients
- 49reported
- HNW clients
- 129reported
- Pension plan clients
- 19reported
- Charitable clients
- 16reported
- Accounts
- 568reported
- Financial planning clients
- 11-25reported
- Wrap fee programs
- noreported
- Custody of client assets
- $203M for 3 clientsreported
- Compensation
- % of AUM, fixedreported
- Class basis
- private_client_share=0.12 fund_share=0.05 institutional_share=0.4 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
6 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Kelli M Wright | Gainesville, Ga | Mar 18, 2003 | 27 y | 0 |
| Robert Thomas WillisChartered Financial Analyst | Gainesville, Ga | Nov 25, 2003 | 47 y | 0 |
| James Joseph Kilroy | Gainesville, Ga | Aug 29, 2017 | 28 y | 0 |
| Tracey Anna Patton | Gainesville, Ga | Apr 20, 2023 | 14 y | 0 |
| John Michael LewisChartered Financial Analyst | Gainesville, Ga | Aug 1, 2023 | 12 y | 0 |
| Richard Kramer Whitehead | Gainesville, Ga | Aug 8, 2024 | 36 y | 0 |
Advisor movement
1 left, 0 joined in 12 months
net -1 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 17% of current headcount1 left over 36 months
Left, latest
- Brett Michael Slattery to Moran Wealth Management, LLCFeb 25, 2026 · Other
Joined, latest
- Brett Michael Slattery from Sbsb Financial AdvisorsNov 20, 2012 · Other
Private funds
4 reported on Schedule D 7.B.(1)
| Fund | Type | Gross assets | Owners | First reported |
|---|---|---|---|---|
| Wic Managed Volatility And Income Fund, L.P. | Other Private Fund | $140M | 76 | Mar 30, 2012 |
| Wic Small Cap Value Fund, L.P. | Other Private Fund | $34.9M | 48 | Mar 30, 2012 |
| Wic Managed Volatility And Income Fund Qp, L.P. | Other Private Fund | $24.8M | 12 | Mar 30, 2016 |
| Wic Value Fund, L.P. | Other Private Fund | $15.0M | 14 | Mar 30, 2012 |
Owners and control persons
Schedule A and B, latest filing
- Joseph James Kilroy · Principal, And Presidentcontrolsince 01/2011 · owns 25% to 50%
- Michael Brett Slattery · Principal, Director Of Research, And Co-Chief Investment Officercontrolsince 01/2018 · owns less than 5%
- Thomas Robert Willis · Principal, Ceo, And Co Chief Investment Officercontrolsince 01/2012 · owns 50% to 75%
- M Kelli Wright · Principal, Vp Of Operations And Trading And Chief Compliance Officercontrolsince 10/2012 · owns 5% to 10%
- Rose Natalie Challen · Principal, And Director Of Relationship Managementsince 09/2020 · owns less than 5%
- Michael John Lewis · Principal, And Portfolio Managersince 10/2020 · owns less than 5%
- Anna Tracey Patton · Principal, And Senior Analystsince 12/2021 · owns less than 5%
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Gainesville, Ga · principal | 6 | 0 | 1 |
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
- Accounts · 511 to 568Apr 28, 2025 to Mar 31, 2026
- Advisory activities · 9 to 8Apr 28, 2025 to Mar 31, 2026
- Corporate clients · 24 to 23Apr 28, 2025 to Mar 31, 2026
- HNW clients · 125 to 129Apr 28, 2025 to Mar 31, 2026
- Individual clients · 43 to 49Apr 28, 2025 to Mar 31, 2026
- Pension plan clients · 21 to 19Apr 28, 2025 to Mar 31, 2026
- Pooled vehicle clients · 4 to 3Apr 28, 2025 to Mar 31, 2026
- Assets in custody · $211M to $203MApr 28, 2025 to Mar 31, 2026
- State-registered IARs · 7 to 6Apr 28, 2025 to Mar 31, 2026
- Private funds · 4 to 3Apr 28, 2025 to Mar 31, 2026
- Discretionary RAUM · $3.9B to $4.2BApr 28, 2025 to Mar 31, 2026
- HNW RAUM · $442M to $498MApr 28, 2025 to Mar 31, 2026
- Individual RAUM · $13.5M to $17.2MApr 28, 2025 to Mar 31, 2026
- Non-discretionary RAUM · $21.3M to $0Apr 28, 2025 to Mar 31, 2026
- Pension RAUM · $1.1B to $1.5BApr 28, 2025 to Mar 31, 2026
- Pooled vehicle RAUM · $211M to $203MApr 28, 2025 to Mar 31, 2026
- RAUM · $4.0B to $4.2BApr 28, 2025 to Mar 31, 2026
- Accounts · 465 to 511Oct 23, 2024 to Apr 28, 2025
- Advisory employees · 7 to 8Oct 23, 2024 to Apr 28, 2025
- Corporate clients · 21 to 24Oct 23, 2024 to Apr 28, 2025
- Individual clients · 37 to 43Oct 23, 2024 to Apr 28, 2025
- Pension plan clients · 20 to 21Oct 23, 2024 to Apr 28, 2025
- Assets in custody · $213M to $211MOct 23, 2024 to Apr 28, 2025
- Employees · 12 to 13Oct 23, 2024 to Apr 28, 2025
- Financial planning clients · 11-25 to 11-25Oct 23, 2024 to Apr 28, 2025
- Discretionary RAUM · $3.4B to $3.9BOct 23, 2024 to Apr 28, 2025
- HNW RAUM · $393M to $442MOct 23, 2024 to Apr 28, 2025
- Individual RAUM · $10.7M to $13.5MOct 23, 2024 to Apr 28, 2025
- Non-discretionary RAUM · $22.8M to $21.3MOct 23, 2024 to Apr 28, 2025
- Pension RAUM · $971M to $1.1BOct 23, 2024 to Apr 28, 2025
- Pooled vehicle RAUM · $213M to $211MOct 23, 2024 to Apr 28, 2025
- RAUM · $3.5B to $4.0BOct 23, 2024 to Apr 28, 2025
- Advisory employees · 6 to 7Apr 10, 2024 to Oct 23, 2024
- Employees · 11 to 12Apr 10, 2024 to Oct 23, 2024
- State-registered IARs · 6 to 7Apr 10, 2024 to Oct 23, 2024
- Accounts · 436 to 465Sep 12, 2023 to Mar 20, 2024
- Advisory employees · 7 to 6Sep 12, 2023 to Mar 20, 2024
- Advisory activities · 8 to 9Sep 12, 2023 to Mar 20, 2024
- Corporate clients · 20 to 21Sep 12, 2023 to Mar 20, 2024
- HNW clients · 121 to 125Sep 12, 2023 to Mar 20, 2024
Signals
2 dated events
- Brett Michael Slattery left Willis Investment Counsel Inc for Moran Wealth Management, Llc (registered 2026-05-13)Feb 25, 2026 · Advisor changed firm · fact
- D Peter Miller (Principal, Portfolio Manager) no longer on Schedule A of Willis Investment Counsel Inc (listed 2020-06-30, absent 2020-10-22)Oct 22, 2020 · Control person left · inference
Across DFX
shared identifiers only, never a name match
- Willis Investment Counsel Inc · Independent Sponsorsshared crd · capital_provider
How to reach
public business contact points only, each with its source
- Website
- WICINVEST.COMreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 770-718-0706reportedpublic record, Form ADV, Apr 30, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Other adviserderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $704Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026